Originally posted by r3dx0r
hrm, i'd love to know what will be released a year in advance but i don't think it will happen. this would probably kill sales 3 or 4 months before the new hardware is released. so apple would sell a lot right after the product release and then almost nothing until the next revision.
it seems to me that apple does not want the customer to know when new stuff comes out for several reasons. apple likes the hype/surprise that macworlds create (and we do too, don't we?). people would complain a lot more if products were officially announced and then delayed (whatever the reasons may be). ...
Considering that Apple can't even deliver new products when they want to, or even when they announce them, and that they always get slammed when they pre-announce stuff that won't be released for a couple of months, I would think Apple announcing anything that isn't ready to go is just plain stupid.
Well, some examples:
(1) Even though Apple didn't announce it, everyone expected a PMac speed bump last January. Then Feb, March, April, May, June. And by the time June came around, it wasn't just an upgrade anymore, they were expecting 3GHz, as Apple 'promised' the year before.
But due to production issues with IBM and the G5 chip (something I still feel they're having issues with, considering the delays it takes to get a top-o-the-line system), the PMac wasn't released until June, and only topped out at 2.5GHz.
(2) Apple plans new iMac for June, but due to IBM's issues (and/or Apple's own issues), can't release it until September. But since internally they already shut down production of the previous model, basically they were screwed without an iMac product. Luckily it didn't happen during the critical back-to-school buying season (oh, wait, it did, damn!) They had to pre-announce the new one because they had no old product left (they wouldn't have done this otherwise) and had to explain themselves. Pre-announcing worked here, but only because they didn't hurt existing sales.
(3) iPod mini. Announced in January. Got slammed for being too expensive (gee, what a shock, Apple selling stuff for a price higher than the so-called experts on these and other boards think they should go for!). Then got slammed because they couldn't make enough (component supply problems, reportedly).
(4) 30" display. Pre-announced two months in advance. Gets slammed for not being available NOW! Then gets slammed because it requires a special video card to run it, then gets slammed because said required card is delayed. And delayed. And delayed again.
My point is that pre-announcing is a dangerous game. Sometimes it works. But most times it doesn't. Esp. in the tech sector, where so much is outsourced that any delay in any component blows up the whole scehdule. And then gets your customers really pissed.