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Toshiba to supply Apple with flash memory?

post #1 of 26
Thread Starter 
According to one report, Toshiba may have signed on as a supplier of flash memory for Apple Computer's forthcoming flash-based music player.

Toshiba Corp, Japan's second largest chipmaker, will soon supply flash memory to Apple Computer, according Yasuo Morimoto, senior executive vice-president at Toshiba.

The report, which appeared in China Daily, claims that Toshiba will begin selling the flash memory to Apple in early 2005, presumably for use in the company's upcoming flash-based iPod.

Toshiba is also the supplier of hard drives for Apple's white iPods, which have sold between 4 and 6 million units to date.

The reliability of this most recent report is unknown, and AppleInsider's own sources have previously reported that Apple will begin manufacturing the iPod flash this month in preparation of an early January introduction. World-wide availability of the iPod flash is reportedly scheduled for February.

If at all accurate, Morimoto's comments are likely to irritate Apple, which has a long standing tradition of closely guarding its O.E.M. contracts, especially those pertaining to unreleased products. But this won't be the first time Toshiba has blown Apple's cover.

Earlier this year, the two companies entered into a tiff after Toshiba publicly stated it had signed a contract to supply Apple with 60GB hard drives for an unannounced high-end iPod. Miffed by the move, Apple denounced the report and did not ship an iPod with a 60GB drive until about 4 months later.
post #2 of 26
I believe flash iPods are coming and that it's a smart move. Apple is the market leader and they should have devices at every level.

I have the iTunes songs now give me devices to play them on.
He's a mod so he has a few extra vBulletin privileges. That doesn't mean he should stop posting or should start acting like Digital Jesus.
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He's a mod so he has a few extra vBulletin privileges. That doesn't mean he should stop posting or should start acting like Digital Jesus.
- SolipsismX
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post #3 of 26
Quote:
Originally posted by hmurchison
I believe flash iPods are coming and that it's a smart move. Apple is the market leader and they should have devices at every level.

I have the iTunes songs now give me devices to play them on.

I counter with this:

http://daringfireball.net/2004/12/flash_gordon
"I have a dream, that one day, my posts will be judged by their content, not their spelling."
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"I have a dream, that one day, my posts will be judged by their content, not their spelling."
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post #4 of 26
Might flash memory be more of a possibility in a future "iPhone" from Apple/Motorola?
post #5 of 26
"Earlier this year, the two companies entered into a tiff after Toshiba publicly stated it had signed a contract to supply Apple with 60GB hard drives for an unannounced high-end iPod. Miffed by the move, Apple denounced the report and did not ship an iPod with a 60GB drive until about 4 months later."

Apple had/has 60GB iPods? You should tell Apple about that, especially since they don't advertise/sell them anywhere.
post #6 of 26
Quote:
Originally posted by Mero
Apple had/has 60GB iPods? You should tell Apple about that, especially since they don't advertise/sell them anywhere.

what's with this then?
post #7 of 26
Quote:
Originally posted by Mero
"Earlier this year, the two companies entered into a tiff after Toshiba publicly stated it had signed a contract to supply Apple with 60GB hard drives for an unannounced high-end iPod. Miffed by the move, Apple denounced the report and did not ship an iPod with a 60GB drive until about 4 months later."

Apple had/has 60GB iPods? You should tell Apple about that, especially since they don't advertise/sell them anywhere.



The iPod photo is still an iPod. Guess what?! The iPod mini is an iPod too! And the iPod flash will be an iPod.
post #8 of 26
oh my mistake. I guess I just never navigate to that part of the site because i'd never pay $600 for a 60GBHD/Mp3 player when I can spend $300 ($200 w/education) more and get a 60GBHD that runs Mac OS X. That way I can play music portably AND HEY it has extra features like oh...an entire operating system. Hey for only that much more I can watch music videos!

but seriously, wow, never payed attention to that. $600? And I thought $399 was over price. Mmm.
post #9 of 26
Quote:
Originally posted by Mero
oh my mistake. I guess I just never navigate to that part of the site because i'd never pay $600 for a 60GBHD/Mp3 player when I can spend $300 ($200 w/education) more and get a 60GBHD that runs Mac OS X. That way I can play music portably AND HEY it has extra features like oh...an entire operating system. Hey for only that much more I can watch music videos!

but seriously, wow, never payed attention to that. $600? And I thought $399 was over price. Mmm.

When you've had an iPod and realize how much it integrates into your life, and if you have more than 40GB of music, you'll understand. Yes, it's a gadget. Yes it's a luxury. But to those of us who love music, it's worth it, even if we're not rich.

And I can get a 160GB hard drive and Firewire enclosure for $200. That won't help me when I'm sitting on the train on my way to work.
post #10 of 26
That's it! No flash based iPod till Summer. Apple will make them pay for the slip up! Ofcourse the consumers will have to pay too, but Steve has to make his point, don't he?
post #11 of 26
Quote:
Originally posted by Mero
oh my mistake. I guess I just never navigate to that part of the site because i'd never pay $600 for a 60GBHD/Mp3 player when I can spend $300 ($200 w/education) more and get a 60GBHD that runs Mac OS X. That way I can play music portably AND HEY it has extra features like oh...an entire operating system. Hey for only that much more I can watch music videos!

but seriously, wow, never payed attention to that. $600? And I thought $399 was over price. Mmm.

OK, now go jogging with an eMac strapped to your arm.

Do what you will, but harm none.

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Do what you will, but harm none.

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post #12 of 26
Quote:
Originally posted by chris v
OK, now go jogging with an eMac strapped to your arm.


'L'enfer, c'est les autres' - JPS
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'L'enfer, c'est les autres' - JPS
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post #13 of 26
Quote:
Originally posted by nmcphers
That's it! No flash based iPod till Summer. Apple will make them pay for the slip up! Ofcourse the consumers will have to pay too, but Steve has to make his point, don't he?

I do hope Apple has a clause in their contract that gets them money when one of these idiots can keep their mouth shut.
post #14 of 26
There will undoubtedly be some sort of non-disclosure clause in all Apple's supply contracts (the penalties usually run into millions of $'s) so to break cover twice in a row seems very odd. Once could be a cock-up, twice seems deliberate. What the hell's going on? Chinese division trying to piss off Japanese head office, WTF?
post #15 of 26
My mistake, it was actually a Japanese VP.... allegedly...
post #16 of 26
Quote:
Originally posted by chris v
OK, now go jogging with an eMac strapped to your arm.

It's not the eMac, it's the batteries that'll kill ya.

Hmmm.... MWSF -> iPWSF (iPodWorld San Francisco).

With little news on the CPU front, I think Steve will come out and crow about the amazing new iMac, Apple's apps, and then it's iTunes and iPods for over an hour. *sniff* \

- Jasen.
post #17 of 26
Iphone with flash memory.

my guess. Nobody is going to put the flash ipod on any front page. iphone with some or all smartphone pfeatures that makes cover art and geek envy.

Moto+Apple= wicked cool gadget. As long as battery life and size (Ives design) are within tolerable use specs.

Don't forget that the new ipod devision must come up with some new uses for the ipod and ipod OS. Color screen isn't worth a whole devision being created.
post #18 of 26
Quote:
Originally posted by jasenj1
It's not the eMac, it's the batteries that'll kill ya.

Hmmm.... MWSF -> iPWSF (iPodWorld San Francisco).

With little news on the CPU front, I think Steve will come out and crow about the amazing new iMac, Apple's apps, and then it's iTunes and iPods for over an hour. *sniff* \

- Jasen.

Yea, you'd need the eMac on one arm, and a car battery strapped to the other. But hey, at least the weight will be distributed evenly.

I certainly hope that MWSF contains more than iPod & Asteroid. Although asteroid might be the start of reduced firewire audio I/O pricing and that would be a good thing.
post #19 of 26
Quote:
Originally posted by chris v
OK, now go jogging with an eMac strapped to your arm.

Actually, captain, I was reffering to the iBook. Thus the mention of "playing music portably, and having a 12" screen." Looks like i'm not the only one who's not completely up to date on Apples product line.

And it seems tonton didnt get it either. You'd be able to listen to music on a trian with an iBook. I've seen many people do it on the local bus system here, and I do it with my Powerbook. You'd also be able to do everything else a mac can do. Amazing.
post #20 of 26
Quote:
Originally posted by Mero
Actually, captain, I was reffering to the iBook.

For $200? Tell me where and I'll fly over and grab a couple or more...
Daniel Tull
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Daniel Tull
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post #21 of 26
Quote:
Originally posted by danielctull
For $200? Tell me where and I'll fly over and grab a couple or more...

Mero said for $200 more than an iPod Photo 60GB, not $200 total. $599 + $200 = $799. Heck you could pick up a refurb and get back change!
post #22 of 26
Quote:
Originally posted by PBG4 Dude
Mero said for $200 more than an iPod Photo 60GB, not $200 total. $599 + $200 = $799. Heck you could pick up a refurb and get back change!

My bad...
Daniel Tull
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Daniel Tull
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post #23 of 26
Quote:
Originally posted by PBG4 Dude
Mero said for $200 more than an iPod Photo 60GB, not $200 total. $599 + $200 = $799. Heck you could pick up a refurb and get back change!

Fair enough...but he's also not counting the cost of that iBook (in terms of using it for music). If you are using it for other things as you listen to music...fine...but, onto iPod...

1. Don't have to boot it.
2. Can easily leave it in my bag while I listen.
3. Can listen while walking to/from bus/train.
4. Battery life is better.

And there are probably many more.
post #24 of 26
Quote:
Originally posted by sjk
Might flash memory be more of a possibility in a future "iPhone" from Apple/Motorola?

I have been trying to figure out what Apple has to gain from an iPhone. Don't get me wrong, I think Apple (as usual) would do a great job with it. But let's look at some of the "facts" of the situation:

1. There are a ton of phones of various shapes and sizes already...apparently meeting the needs of most/many people.

2. The phones are, generally, getting into the hands of consumers in mass numbers through freebee/bundling deals with service providers. These guys don't really care what phones they give away...they just want your monthly dollars. Therefore, it seems unlikely that Apple would be able to leverage a striking competitive advantage in this area.

3. Design-wise, what could Apple bring that isn't really already there? If anything, Apple's minimalist design ethos would tend to go against the current "Swiss Army Knife" trend in mobile phones.

4. What part of the thing would Apple control. Steve said in an interview that they like to (as do most smart companies) control some piece of the technology/product. With iPod the AAC + FairPlay underlying technology is part of it...at the more visible level it is iTunes and iTMS that control the user experience. What would this be with iPhone?

5. There have been some competitors that have been doing this for quite some time...and are quite good at it.

All of these things don't point to Apple doing an iPhone. Is just doesn't make much sense.

Now...if you were to talk about other wireless, portable devices...there might be something to it...but I don't know what that is right now.
post #25 of 26
Quote:
Originally posted by Chris Cuilla
Now...if you were to talk about other wireless, portable devices...there might be something to it...but I don't know what that is right now.

Me neither.

I was wondering if the flash memory coming from Toshiba might be used in some upcoming Apple/Motorola product rather than being destined for an Apple flash-based iPod, tho for that it makes more sense they'd be selling it to Motorola. I loosely borrowed the "iPhone" name (thus the quotes), but agree with your reasons why a "real" iPhone seems unlikely in the way most people would think of one.

Just looking at AppleInsider's information from a different angle.
post #26 of 26
Non-conspiracy theory: Almost all Apple products (Macs, iPods, AirPort Express, etc.) have flash to store firmware. Maybe Apple got a good deal on this "boring" flash from Toshiba.
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