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Sources: Apple never planned live stream from Macworld

post #1 of 89
Thread Starter 
Rumors that Apple may have axed live coverage of Steve Jobs' opening Macworld keynote are bunk, AppleInsider has learned.

Apple's decision not to broadcast chief executive Steve Jobs' keynote presentation during next week's Macworld Expo was likely a result of pre-determined plans, and was not in retaliation to spoiled surprises, extremely reliable company sources said on Friday.

According to sources, live webcast video streams of events such as Jobs' keynote presentations, on average, are costly and yield few benefits to Apple as a company. As a result, in recent years Apple has scaled back on realtime webcasts in favor post-event video-on-demand steams, which reportedly costs the company much less.

Additionally, industry sources claim that preparations for live webcasts with mass appeal typically must be made well in advance of the event. Company sources believe such arrangements were never part of Apple's Macworld to-do list.

Sources further cite post-event streams and authorized product pages and press releases as more favorable avenues of news distribution for Apple -- eliminating the chaos and potential misinterpretations of news reported through Mac websites from realtime feeds.

"It's likely that we won't again see realtime event webcasts from Apple for the foreseeable future," said one informed source. "But this is not an indication that [Apple's] apparent decision not to stream this year's Macworld keynote resulted from recent media reports, nor was it a last minute decision."
post #2 of 89
One word: Pay-Per-View

Like jack-o-lantern and mother-in-law are single words. I'd bet a lot of us Mac fans would pony up a few bucks for the privilege (all the financial types would be "investing" in the up-to-the-minute info).

Of course, the true faithful have paid thousands to be there live, but some of us just can't do it.

And, face it, even the worst Keynote in the past few years was not a disappointing as most Mike Tyson fights.
post #3 of 89
I expect that there will be a lot of iSights at the keynote. :-)
post #4 of 89
I still expect the keynote to be broadcast via satellite.

Just to note, the 2004 MacWorld quicktime stream link is no longer working from Apple's site of Apple Events. The link is there but does not work.
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post #5 of 89
Quote:
Originally posted by macFanDave
One word: Pay-Per-View

Like jack-o-lantern and mother-in-law are single words. I'd bet a lot of us Mac fans would pony up a few bucks for the privilege (all the financial types would be "investing" in the up-to-the-minute info).

Of course, the true faithful have paid thousands to be there live, but some of us just can't do it.

And, face it, even the worst Keynote in the past few years was not a disappointing as most Mike Tyson fights.

If not paperview it could be a nice extra feature of the .mac subscription.
post #6 of 89
This is such a bummer. As for logistics, Gates' CES Keynote on 1/3/2005 was live broadcast. With rumors that he would introduce Xbox2, combined with MS' userbase, I have to imagine the CES stream was far more costly to provide.

That being said, a Media Center 05 box locked up on him, and their new xbox racing game, Forza BSOD'd during the demo. If anything, Jobs may be afraid of similar snafus.
post #7 of 89
Isn't this a bad thing for a computer company to do. One that's trying to convince us that Streaming QuickTime is fun and easy? I mean, if Apple can't afford it, then who can? Isn't technology like this supposed to be more accessible as time goes on? We've had live web casts in the past? Why stop now? Is Apple getting cheap?

I still think this is a bad move. These Keynotes are part of what makes us Apple geeks so loyal. They generate a certain energy. And let's face it, most of us just like to hear Steve Job's speak. He's an artist at public speaking.

Somebody was saying on Slashdot that these Keynotes are like the Superbowl for us. You can watch a tape of the game afterward, but it's just not the same after you've heard the results on the radio.
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post #8 of 89
Idiots!

Apple has never been hotter. and then this...
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post #9 of 89
post #10 of 89
Quote:
Originally posted by Freg3000
MWSF '04 is still up.....

http://www.apple.com/quicktime/qtv/mwsf04/

04 was sooooo good to Apple, but all the hype now seems to be about 05. How strange
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post #11 of 89
Quote:
Originally posted by Freg3000
MWSF '04 is still up.....

http://www.apple.com/quicktime/qtv/mwsf04/

But the link is broken in the Apple Events Quicktime page.

Steve also said in the 2004 MWSF keynote, that there were over 60,000 broadband viewers watching the quicktime streaming of the event.
post #12 of 89
Quote:
Originally posted by OrbitPink
But the link is broken in the Apple Events Quicktime page.

Steve also said in the 2004 MWSF keynote, that there were over 60,000 broadband viewers watching the quicktime streaming of the event.

Actually it isn't. You just have to click on the picture rather than the link. Not sure how the link was broken. \
post #13 of 89
Nice that Apple craps on its loyal fanbase.

I dare say a decent percentage of stream viewers go right to the Apple online store right after the keynote and buys something.

How about giving us a little something for free Apple?

Lord knows I have given you some serious cash over the years.
post #14 of 89
Quote:
Originally posted by msantti
Nice that Apple craps on its loyal fanbase.

I dare say a decent percentage of stream viewers go right to the Apple online store right after the keynote and buys something.

How about giving us a little something for free Apple?

Lord knows I have given you some serious cash over the years.

You do realize, from the sounds of it anyway, that all this means is a delay of a (perhaps) a few hours before you can watch the on-demand stream, right?
post #15 of 89
This really sux. I had planned to watch it live as I have done for the last few years and now this.

So much for its great QT technology where we have to watch a delayed stream.

In its attempt to get wider market appeal, Apple seems to be dumping on its loyal user base. The real mac users, the people so fanatical about the company that have all gone out there seeking switchers and indeed bringing them to the Mac flock.

As Mac users we a loyal lot. We dont ask for much (well maybe just a little), although we do expect it. The one thing we all look forward to is the thrill of a live MWSF. Its our yearly reward for our loyalty and our relentless pursuit of switching our friends, family and colleagues to this great platform.

Thanks for nothing Apple. I know its just a live stream, but to people like me, its the equivalent of the superbowl being pulled and shown the next day. There is no thrill if you know the result before watching the show .

This is the first time in my Mac life that I can honestly say Im really disappointed in Apple. MWSF is our Christmas, I guess weve all just been that there is no Santa Claus, well, thats certainly how it feels .
post #16 of 89
Oops
post #17 of 89
I agree, it's fucking dissapointing...if it's true. Wait til the end of Saturday to know for sure.
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post #18 of 89
There is no excuse for this. flabbergasted we can only ask why?

Why has Apple, of all shitty corporations, chosen this bean-counter approach to live-broadcasting??
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post #19 of 89
Quote:
Originally posted by Tyrihans
Idiots!

Apple has never been hotter. and then this...

Jesus, grow up people

It precisely because there will be more people interested in this keynote than ever before that,

a) They cannot afford any of the sort of cock-up that makes Gates and Ballmer look such twats every year.

b) They cannot afford the quality of the live stream to become the news story rather than the keynote itself.

c) They cannot allow Steve's 'charismatic' presentation to become the news story before all the appropriate press releases and web pages have been presented to the worlds media.

Apple are shooting for the stars these next couple of years and I guarantee that the news control is going to become UNBELIEVABLE. Why, THIS VERY STORY is a feed from Apple.

There will be no live keynotes from Apple ever again.
post #20 of 89
Why the sudden change then? And why are you so sure of yourself? They had 60,000 people logged on to the streaming Keynote last year.

Over 60,000

That combined with those in live attendance is the superbowl.

(minus the millions watching on tv)

But, if you think about all of this. It's a fucking sales event for Apple. Surely they want to try to tap into that feeding frenzy that is the 60,000+ that are viewing the presentation?

Hell, if Apple got 10,000 people to buy something out of those 60,000 viewers, that's a lot of revenue.

That's why I call this rumor bunk. Apple will stream it or at least do the satellite deal. There's no reason not to do a satellite broadcast.
post #21 of 89
Quote:
Originally posted by vinney57
Jesus, grow up people

It precisely because there will be more people interested in this keynote than ever before that,

a) They cannot afford any of the sort of cock-up that makes Gates and Ballmer look such twats every year.

b) They cannot afford the quality of the live stream to become the news story rather than the keynote itself.

c) They cannot allow Steve's 'charismatic' presentation to become the news story before all the appropriate press releases and web pages have been presented to the worlds media.

Apple are shooting for the stars these next couple of years and I guarantee that the news control is going to become UNBELIEVABLE. Why, THIS VERY STORY is a feed from Apple.

There will be no live keynotes from Apple ever again.

I'm no communication-guru, but that explanation is the lamest ever. Millions are wating for the news from Apple. You just don't cut them off without a damn good reason. Not enough bandwith? By more. This is it. The single one venue Apple controls from start to finish. Use it...
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post #22 of 89
Quote:
Originally posted by OrbitPink
But, if you think about all of this. It's a fucking sales event for Apple. Surely they want to try to tap into that feeding frenzy that is the 60,000+ that are viewing the presentation?

Hell, if Apple got 10,000 people to buy something out of those 60,000 viewers, that's a lot of revenue.

"According to sources, live webcast video streams of events such as Jobs' keynote presentations, on average, are costly and yield few benefits to Apple as a company."

Oh...and...

"Apple has scaled back on realtime webcasts in favor post-event video-on-demand steams, which reportedly costs the company much less."

So it sounds like it will be available with a minor delay.

Everyone quit whining like a bunch of 4 year olds that were just told by Mom to turn off the TV.
post #23 of 89
Quote:
Originally posted by Chris Cuilla
Everyone quit whining like a bunch of 4 year olds that were just told by Mom to turn off the TV.

Hmm, I don't think you grasp the the whole picture here. If lowly C-SPAN can bradcast the 9/11 hearings around the globe, you can bet your sour ass that Apple can too.

Heck they are selling millions of songs thru ITMS using the same technology every week. There is nothing, but will, that stops Apple from bradcasting the MWSF keynote on the net.
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post #24 of 89
Quote:
Originally posted by Tyrihans
I'm no communication-guru, but that explanation is the lamest ever. Millions are wating for the news from Apple. You just don't cut them off without a damn good reason. Not enough bandwith? By more. This is it. The single one venue Apple controls from start to finish. Use it...

Well its the correct explanation so read it again and try and learn to deal with it.
post #25 of 89
Quote:
Originally posted by vinney57
Well its the correct explanation so read it again and try and learn to deal with it.

You are lame.

Apple used to broadcast these events when they were in financial distress.
post #26 of 89
Quote:
Originally posted by OrbitPink
You are lame.

Apple used to broadcast these events when they were in financial distress.

And now, perhaps, they are being run more wisely (financially).
post #27 of 89
Quote:
Originally posted by vinney57
Well its the correct explanation so read it again and try and learn to deal with it.

For all I know you are correct. But no word from Apple yet, so I'm hopefull they realize the magnitude of their potential faliure before it's to late.

Assuming you have the goods on this one could you please share a scource? If not, refrase your assertion as hearsay. And no, MacInTouch is not a reliable scource...
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post #28 of 89
Quote:
Originally posted by Chris Cuilla
And now, perhaps, they are being run more wisely (financially).

Uhm...do you really think it costs anything they can't recoup easily enough? Otherwise why would they have ever broadcast any previous shows? Why?
post #29 of 89
Quote:
Originally posted by MegaSmack
One that's trying to convince us that Streaming QuickTime is fun and easy? I mean, if Apple can't afford it, then who can?

Upfront I have to tell you, streaming is expensive. Very expensive. And I doubt things get cheaper when its done live. Apple isn't trying to convince anyone about QuickTime here. They built QuickTime, that is what they are going to use.

It isn't too expensive for Apple to do though. If they wanted to live webcast they could. But they have to weight things out and see how significant the costs are to the revenue they receive from it. There could be many reasons but they chose not to do so.

A satellite broadcast though, I'm hoping they at least offer that. I have a system all setup to downlink
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post #30 of 89
Exactly, satellite is harmless to their bottom line. I'd like to at least have that option available.

MacIntouch is BS, btw.

Usually the announcement about the streaming keynote comes on the Saturday before the event.
post #31 of 89
Quote:
Originally posted by OrbitPink
Uhm...do you really think it costs anything they can't recoup easily enough? Otherwise why would they have ever broadcast any previous shows? Why?

Well, I guess I am willing to give this new rumor some benefit of the doubt...well...more benefit of the doubt than most of people on this board that have absolutely NO insight into Apple's finances or (probably) the costs of this kind of operation.

So do I believe it? At this point, yes. It seems reasonable to believe.
post #32 of 89
Quote:
Originally posted by Chris Cuilla
Well, I guess I am willing to give this new rumor some benefit of the doubt...well...more benefit of the doubt than most of people on this board that have absolutely NO insight into Apple's finances or (probably) the costs of this kind of operation.

So do I believe it? At this point, yes. It seems reasonable to believe.

Why, based on previous years and MacWorld events?
post #33 of 89
Quote:
Originally posted by OrbitPink
Why, based on previous years and MacWorld events?

Based on what these new reports are saying.
post #34 of 89
Quote:
Originally posted by Chris Cuilla
Based on what these new reports are saying.

Which are based on what? Some BS from an obscure Mac site? How about waiting for Apple to say something either way, then we can stop speculating about their financial strategy regarding keynote-streaming.
post #35 of 89
All I know is that MWSF Keynote 2001 was one of the most exciting things I've ever seen, and I've been disappointed ever since.

iPod came close. I was one of the few who just had to have one, immediately, even at $399 for 5 GB.
post #36 of 89
I have always used the Keynotes to invite WIndoze friends to watch to help me switch them from the dark side. Steve's presentation is a big help in switching people from Windoze.

Eric
post #37 of 89
I can't judge whether this is good or bad for Apple, whether the stream is expensive or not. However, it is sad that we won't be able to watch it live (assuming the rumor is true). The MWSF live stream has been a strong tradition for Apple fans.

When I lived in Japan I would stay up all night to watch (2:00AM start time) and would get a specially good bottle of wine and some snacks to accompany the show. The first year we did that we could hardly get any video, mostly audio. Now that the streams are technically so much better it is a shame that Apple might no longer broadcast them.
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post #38 of 89
Quote:
Originally posted by OrbitPink
Which are based on what? Some BS from an obscure Mac site? How about waiting for Apple to say something either way, then we can stop speculating about their financial strategy regarding keynote-streaming.

Look, I'm not really speculating about anything. I am replying to the rampant whining (and speculation) about this rumored report. All I said...quite reasonably...was that it seemed like a plausible thing to me and that cost reasons also seemed reasonable. I could end up being wrong...and I'm perfectly fine with that. Get off my back about it.

No need to get undies in a bunch.
post #39 of 89
Excuse me, but if there was no plan for a broadcast, then why did our local Apple rep invite everyone locally to it? Here at the University of Illinois, they put a live feed at the television station on campus. It's been great in the past, almost like being at MW. I just got an email from the campus rep with an official reply from Apple about the broadcast being cancelled.

Somethin' happened, not sure what. A big disappointment but we'll all live.

Chas
post #40 of 89
Apple doesn't have money to broadcast the event but Steve Jobs is one of the best paid CEOs of USA, sure they can't live broadcast the keynote but they have no problem to give him a 77 million air plane
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