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Apple to open retail stores in Australia

post #1 of 38
Thread Starter 
Apple this year will heat up its retail presence in the land of Oz, offering its own stores while enlisting help from several existing retailers.

Apple Computer in 2005 will expand its retail presence onto the island of Australia, according to reports from multiple sources.

The company plans to open at least two stores initially, one in Sydney and a second in Melbourne. It's unclear if either location will represent an Apple flagship location, though sources say Sydney would be the likely candidate for the larger of the two stores.

In 2003, Apple Australia began marketing its computers through David Jones retail stores -- a pilot program that began with five stores and has since grown to six. Sources say Apple is so pleased with the results of the David Jones pilot that it will be expanding the program across nearly all of the retailer's 35 locations during the next 12 months.

Furthermore, sources say that Myer, a similar Australian retail chain, will also roll out Apple stands this year. Myer will join David Jones and Domayne, another Australian retailer featuring Apple boutiques, or stores-within-a-store.

In related news, Apple has scheduled an Australia-based Macworld Event that will take place at 3:30pm on January 12, 2005 at the Westin Hotel in Sydney (only hours after chief executive Steve Jobs concludes his Tuesday keynote). The event is open to Apple business partners only, and may contain announcements specific to the company's Australian business model.
post #2 of 38
I seriously hope those rumors are true, I don't mind shopping at Nextbyte but the store thats closest to me in really small and it doesn't have that great feeling you should have when surrounded by Apple Products.

Now where would the new store be in Sydney, surely they won't put it on George St
post #3 of 38
My local Apple retailer feels like it is already an Apple designed stored. Everything is mac related, the fit out is cool, most products are on display, all software applications are on display and they even have digital lifestyle setups with digital cameras, protools. mixers and alike.

I suspect that the Sydney store will be Apples flagship store. I wonder where they will put it?
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post #4 of 38
N-E-W O-R-L-E-A-N-S
Can we get a store please?
post #5 of 38
Australia is an island? Hmm.

I'll be very interested if the DJs stores make it to Canberra. AppleCentre Mac 1 seriously needs some local brick-and-mortar competition. I'm not so interested in Myer, since it's frankly such a shit store in the ACT (just a rebadged GBs, go figure).
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post #6 of 38
maybe they could put it where i'd live near in sydney; oxford st
i'd give them some more of my pink dollar anyday for such quality products

edit: does this mean this is 'the announcement' for wednesday in sydney, or is the chances of a local itms store still viable?
post #7 of 38
Quote:
Originally posted by brentonbrenton
maybe they could put it where i'd live near in sydney; oxford st

i'd give them some more of my pink dollar anyday for such quality products

Somehow, I don't think that's likely (although it would make my occasional shopping trips to Sydney much more convenient!)
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post #8 of 38
I think it will be locate at world tower, George St.
post #9 of 38
To the GENIUSES at AppleInsider.

Australia is not a friggin "ISLAND".
It's a CONTINENT. get wit it.
post #10 of 38
Quote:
Originally posted by chrismcelligott
I seriously hope those rumors are true, I don't mind shopping at Nextbyte but the store thats closest to me in really small and it doesn't have that great feeling you should have when surrounded by Apple Products.

Now where would the new store be in Sydney, surely they won't put it on George St

God, George St is a bloody ZOO. and that's just on weekdays.
post #11 of 38
Quote:
Originally posted by brentonbrenton
maybe they could put it where i'd live near in sydney; oxford st
i'd give them some more of my pink dollar anyday for such quality products

edit: does this mean this is 'the announcement' for wednesday in sydney, or is the chances of a local itms store still viable?

But there's AppleCentre Taylor Square...!?? Quite nice, although their main retail area is quite cramped...

I just don't know how Apple figures its gonna do this, esp. compared to their existing AppleCentres... and I don't know why all the existing dealers, like NextByte, Frequency, AppleTaylorSQ are complaining about increased competition with Apple.... wait, I do.... hmmm confused i give up
post #12 of 38
Quote:
Originally posted by sunilraman
But there's AppleCentre Taylor Square...!?? Quite nice, although their main retail area is quite cramped...

I just don't know how Apple figures its gonna do this, esp. compared to their existing AppleCentres... and I don't know why all the existing dealers, like NextByte, Frequency, AppleTaylorSQ are complaining about increased competition with Apple.... wait, I do.... hmmm confused i give up

I'd have thought that closed to traffic section of Pitt Street would be the go but finding the space will be a challenge.

The existing AppleCentres aren't Apple's, ie. they're not run by the company. They're just resellers. They claim they get screwed over by Apple (I can believe that) and obviously Apple isn't going to screw itself. IIRC, they griped about the online Apple store as well. US resellers certainly haven't been too happy about the burgeoning Apple retail store chain.

Bet those Buzzle guys are glad they went belly up when they did.
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post #13 of 38
Quote:
Originally posted by crazychester
I'd have thought that closed to traffic section of Pitt Street would be the go but finding the space will be a challenge.

The existing AppleCentres aren't Apple's, ie. they're not run by the company. They're just resellers. They claim they get screwed over by Apple (I can believe that) and obviously Apple isn't going to screw itself. IIRC, they griped about the online Apple store as well. US resellers certainly haven't been too happy about the burgeoning Apple retail store chain.

Bet those Buzzle guys are glad they went belly up when they did.

yeah i know that 'bout the AppleCentres... overheard quite a few times dude that runs TaylorSq "voicing some concerns" re: Apple Oz Corporate... i just am not in the loop though on why Apple is kinda that aggressive, but it seems clear that slowly they will emulate most elements of the US model and piss off even more Oz resellers.

can someone explain why this has to be a win-lose situation? can't everyone get along? if apple is expanding it means that the market potential is definitely there and growing.

i'd level a claim here though that Apple resellers have HUGE scope to go after consumer/business switchers... especially now with iWork. especially in sydney, they need to think about moving beyond the design/ad/film client base and go after Switchers.... hmmm
\
post #14 of 38
Ive always said an Apple Store in the city would be awesome. I think the perfect location would be Victoria's Galleries. It has that elegant Apple feel about it and as it fronts George and Park street, the exposure would be huge. If only Freedom where not there because that would be the perfect spot with the best exposure.

Otherwise Pitt Street Mall is definately the prime spot. I hear there will be alot of work going on there with the redevelopment of Centrepoint and some towers going up, so who knows.

As for Oxford St that would be cool and I for one would love to camp out there for the opening, nice thought but I highly doubt It. Apple gets My pink dollar regardless of its location .

If its gonna be a flagship store then you need space and lots of it. World Square could be the perfect location for that.

All you Sydney siders, where do you think would be the perfect Apple Store location ??.
post #15 of 38
Quote:
Originally posted by walexx
...perfect Sydney location?...

Bondi or Circular Quay
post #16 of 38
Uhm, there already is one _near_ Oxford street: Taylor Square

Then there's Glebe corner Glebe Point Road and Broadway
David Jones City (top floor mens' store?)
Myer City (floor 6)
Domayne Alexandria (O'Reardon Street)
City corner of Clarence and Erskine (???) near "the donut place"

A few others in the Surry Hills and East city suburbs (eg. Frequency)

My favourite: Chatswood, they've looked after me very well!
post #17 of 38
Quote:
Originally posted by brentonbrenton
does this mean this is 'the announcement' for wednesday in sydney, or is the chances of a local itms store still viable?

Why does Apple choose to make their announcement on the same day as the MWSF keynote? I'd say they have some extra announcement - but who knows what that is!

I still think iTMS is going to happen here - since TripleM are giving away an iPod + $350 of music downloads on Jan 24th. The fine print says "a cheque to be spent on music downloads".
Quote:
Originally posted by sunilraman
Australia is not a friggin "ISLAND".
It's a CONTINENT. get wit it.

Actually we're the biggest island, and the smallest continent. I haven't heard Australia called an island for a very long time.

I knew primary school "Social Science" would come in handy one day.

Selfish mode on: It'd be nice to have an Apple Store down Cronulla way but I think they'd do better making it a mini store in the local Domayne, Myer (which ofcourse used to be named Grace Bros), or David Jones. Hurstville AppleCentre is always quite bare.

Realist mode: Pitt st mall would be best for customers. Circular Quay as a publicity thing but not so good for business.
post #18 of 38
Quote:
Originally posted by GregAlexander
Why does Apple choose to make their announcement on the same day as the MWSF keynote? I'd say they have some extra announcement - but who knows what that is!

I still think iTMS is going to happen here - since TripleM are giving away an iPod + $350 of music downloads on Jan 24th. The fine print says "a cheque to be spent on music downloads".
Actually we're the biggest island, and the smallest continent. I haven't heard Australia called an island for a very long time.

I knew primary school "Social Science" would come in handy one day.

Selfish mode on: It'd be nice to have an Apple Store down Cronulla way but I think they'd do better making it a mini store in the local Domayne, Myer (which ofcourse used to be named Grace Bros), or David Jones. Hurstville AppleCentre is always quite bare.

Realist mode: Pitt st mall would be best for customers. Circular Quay as a publicity thing but not so good for business.

Pitt Street it is... If they can wrestle some space from those greedy landlords Westfield
post #19 of 38
Greg, you are right about Hurstville being bare. Southern Sydney is in desperate need of an Apple reseller. I think Miranda Fair would be a great loctaion for Next Byte.

If apple are going to open up in the city, then resellers should concentrate on areas that currently dont have any coverage. Miranda Fair, and East Gardens have no Apple coverage in those areas. Hurstville is a great store but in desperate need of some life.

As for the Tripple M promo with $350.00 downloads and an iPod. It better be itms otherwise the poor winner wont be able to play the music they download on their iPod. No aussie download site is iPod compatible. No wonder they are all failures.
post #20 of 38
Wow, so many fellow Sydney Siders, and even Shireites.

Cronulla does need an Apple store... but I fear the sand would cause a problem. ... So it would have to go into Miranda Fair (who seriously goes to the beach for electronics? Leave the cafe's and fashion stores there)

Hell, put it at Caringbah Station so that I can have a browse every day when I get off of the train.

I personally see no need for Oxford St, as the Taylor Square store is there (and have you chacked out their Apple academy fit out? Pretty impressive.

I would like to see the store go in either Victoria's Galleries, World Square or the QVB - but there are no spaces big enough in the QVB.

I think Kinokuniya has the best position in Vic Galleries. And the Levi's Store has a good Position in Pitt St. Hey maybe you could buy out all those bloody two dollar shops in the old Pitt St Greater Union and do that up.

You never know... there have been big walls erected around customs house while they are renovating.... hmmmm, I wonder what they are doing in there.
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post #21 of 38
Has anyone mentioned Bondi Junction. That would be a perfect location to have an Apple Store. Its big and there is some great retail space just begging for a nice landmark store.... Other areas would be the Paddington end of Oxford Street near Bang and Olufsen or perhaps out of the city a little even on the North Shore... I still suspect that the City will be the place though....

World Square: Whilst its not the most central (OK it's as good as central) it would be a great location for the new store. Plenty of space and a great deal of people passing by.

Pitt St: In my opinion a great spot, with 10,000's of people passing by each day and also there are a number of other technology type stores like 3 and alike situated here.

QVB: I think a good location, but too small and it doesn't really allow Apple to follow the same style that they have used abroad.
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post #22 of 38
Or maybe, just maybe... a sweet arsed terrace conversion in Surry Hills. Now that! would rock.
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post #23 of 38
Quote:
Originally posted by sunilraman
God, George St is a bloody ZOO. and that's just on weekdays.

I really hate traveling to work every morning in the city, I bypass most of the crowds but it's way to hectic
post #24 of 38
Quote:
Originally posted by iDunno
Or maybe, just maybe... a sweet arsed terrace conversion in Surry Hills. Now that! would rock.

8) Dude, SWEEEET... with a DJ spinning some chill/deephouse on late-night-shopping night... i can see it already...

*...lights up a ciggie and ponders*
post #25 of 38
Quote:
Originally posted by trevorM
Has anyone mentioned Bondi Junction. That would be a perfect location to have an Apple Store. Its big and there is some great retail space just begging for a nice landmark store.... Other areas would be the Paddington end of Oxford Street near Bang and Olufsen or perhaps out of the city a little even on the North Shore... I still suspect that the City will be the place though....

World Square: Whilst its not the most central (OK it's as good as central) it would be a great location for the new store. Plenty of space and a great deal of people passing by.

Pitt St: In my opinion a great spot, with 10,000's of people passing by each day and also there are a number of other technology type stores like 3 and alike situated here.

QVB: I think a good location, but too small and it doesn't really allow Apple to follow the same style that they have used abroad.

Bondi Junction it is.... If they can wrestle some space from Westfield
post #26 of 38
Flagship Apple Store........


.........wait for it.......



Campsie!

Quote:
Originally posted by GregAlexander
Actually we're the biggest island, and the smallest continent. I haven't heard Australia called an island for a very long time.

I knew primary school "Social Science" would come in handy one day.

And I said to myself, "Self, he must be old." Old enough. I don't think they teach them that anymore.

QVB - too oldy worldy

Is World Square that new development down on George Street (near Gouldburn)?

Where the hell is Victoria's Galleries?

That Triple M thing's rather interesting.
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post #27 of 38
Quote:
Originally posted by walexx
As for the Tripple M promo with $350.00 downloads and an iPod. It better be itms otherwise the poor winner wont be able to play the music they download on their iPod. No aussie download site is iPod compatible. No wonder they are all failures.

anyone got some numerics on market share/ no. of iPods in oZ ??
post #28 of 38
Campsie!
->GET STUFFED

Is World Square that new development down on George Street (near Gouldburn)?
->Yes...

Where the hell is Victoria's Galleries?
->Citibank Tower thingy. Kinokuniya, Arthouse Hotel
post #29 of 38
Victorias Galleries is the street level shopping plaza the Citibank Building on the corner of George, Park, and Pitt Street. it has underground access via Town Hall station and goes up a few levels of shopping. Its an awesome location with lots of traffic. Very classy set up and would be the absolute perfect look and location for Apple. This is my no.1 location

After that it would be Pitt Street and with all the redevelopment going on there that would also be a good location.

Bondi Junction would be great especially with the new Westfield development, but Apple needs a CDB location for maximum exposure and traffic.

All Apples flagship stores are in CBD locations. As for QVB being too old, look at the awesome job they did in Regent St for Londons Apple store.

Either way, who cares, just as long as we get one.
post #30 of 38
Quote:
Originally posted by walexx
Either way, who cares, just as long as we get one.

I'm curious, what is it that the flagship store will offer in Sydney that the other AppleCentres are not providing?

(i think i know this one but i'd like to hear everyone's opinion on this)

TaylorSq has that slick MacAcademie
post #31 of 38
0.5 hours till Apple Oz Announcement... cue Steve Jobs on the video uplink... or is that downlink?
post #32 of 38
Yeah Im hanging for this. I actually registered to go with a mate, but he had to pull out so I didnt want to go alone incase we were refused entry although I never got an email to say dont come.

I really hope it will be something big like itms or an apple store. I hope its not just a presentation of the keynote with a Q and A.

Mind you, tomorrow Apple posts its financial results so they might announce it then after todays unveling ??.
post #33 of 38
Think negative. It's safer.

Who's keeping me updated on this one? From whence is my news coming?
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post #34 of 38
Quote:
Originally posted by crazychester
Think negative. It's safer.

Who's keeping me updated on this one? From whence is my news coming?

Check http://www.appletalk.com.au/

They've already found the NEWS
:-)
post #35 of 38
Quote:
Originally posted by GregAlexander
Check http://www.appletalk.com.au/

Though the above link says the Japanese Apple iTMS says iTMS is available in Australia now...

... at 2:30 today, about an hour before the local event, News.com said this:
"Apple was rumoured to be announcing the availability of the iTunes music store in Australia at a local event today, but the announcement did not eventuate."
http://www.news.com.au/common/story_...E15321,00.html

Always rely on News Corp
post #36 of 38
Quote:
Originally posted by GregAlexander
Though the above link says the Japanese Apple iTMS says iTMS is available in Australia now...

... at 2:30 today, about an hour before the local event, News.com said this:
"Apple was rumoured to be announcing the availability of the iTunes music store in Australia at a local event today, but the announcement did not eventuate."
http://www.news.com.au/common/story_...E15321,00.html

Always rely on News Corp

Appletalk Forum discusses that news.com.au is reporting about the keynote. And also

http://forums.appleinsider.com/showt...074#post722074
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post #37 of 38
So what was todays announcement in Sydney all about?
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post #38 of 38
Quote:
Originally posted by iDunno
So what was todays announcement in Sydney all about?

We couldn't have just stuck with one or two threads on this topic could we? Seeing as quite a few Australian have posted to this thread, I'm going to drop this in here even though it's a bit off topic.

Right. First up, local discussion and some info has been going on here for those of you who aren't onto it. And a fine bunch of people they seem to be too, needless to say, what with them being fellow Australian's and all. They've been doing a smashing job.


So do you want the good news or the bad news first?

This is what I've just posted at AppleTalk to try to pull together what is known.

Quote:
Originally posted by suryo at AppleTalk, Jan 12 2005, 05:06 PM
All the links are there on the iLife.au page.
Quote:
Originally posted by Chester at AppleTalk
Not any more.

Except the one they missed on this page http://www.apple.com.au/pr/products/ (mouse over centre graphic) that links to here http://www.apple.com.au/pr/products/ilife/itms.html (don't bother it's Nowhere Land).

So a quick recap.

- a week or so of rumours
- Oz is listed as an iTMS country on the Jap site.
- two news organisations (and I'm using that term pretty loosely) say iTMS Oz is a no go before the event is underway.
- somebody on the Whirlpool forums makes a very specific prediction about the launch date (ie. when you can buy) namely, 22 January 2005
- this ties in with the exact date on which Apple's privacy policy will be updated and the new Privacy Policy on apple.com.au includes several mentions of iTMS (the PP is still up)
- a whole bunch of iTMS links appear on apple.com.au's iLife web page. They go nowhere and, weirdly, they have "uk" in the URL
- the event is over and not a peep is heard about anything that took place at it (not that I've seen anyway)
- all the iTMS links on the iLife web page vanish
- a link remains on Apple Oz's PR page that appears to link to press info about iTMS except it's another dead end

My theories:
1. Thunderbirds are go for 22/1 and we'll probably hear something by tomorrow a.m.
or
2. They've done an Ireland on us.

Christ formatting that just about made my head explode. So, strangely enough, I actually feel a certain amount of cautious optimism here. OTOH, if it turns out they've just been jerking us around I will be in a really foul mood. Probably for several weeks.

No word on the stores either. No word on nuffink.

Anyway, go wild, garrote yourself, become hysterical, drink yourself into oblivion, whatever takes your fancy. Just keep yourself nice while you're about it.
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