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Apple and Pepsi to retry iTunes promotion in 2005

post #1 of 19
Thread Starter 
Apple Computer and Pepsi, which last year misfired on a joint promotion aimed at promoting Apple's iTunes music service through sales of Pepsi soft drinks, will retry its hand in 2005.

The scoop, originally reported by MacRumors, claims the two companies later this month will begin to give away 200 million free songs and 200 iPod minis through codes randomly placed underneath Pepsi bottle caps.

Apple briefly published a page promoting the giveaway, but later removed it from the internet. A mirrored screenshot of the page still remains viewable.

The free iTunes song codes will be available beginning January 31st under specially marked 20 oz and 1-liter Pepsi bottles as well as some fountain drinks available at participating locations. The promotion will run through April 11, 2005, with the last day of code redemption set for May 23rd.

According to a set of official contents rules, which have also been yanked from the net, consumers who redeem free song codes will automatically be entered into a daily iPod mini giveaway sweepstakes. Each day from February 2 to April 11th Apple will hold a drawing from those entries to select a winner of a free iPod mini.

Apple said the odds of winning a free song are 1 in 3, but is reportedly limiting participation to 10 code entries per day, or 200 total throughout the promotion. The promo is expected to be largely publicized in a SuperBowl XXXIX commercial on February 6th, much like the kick-off to last year's Apple-Pepsi collaboration.

This year, Apple is expected to have a hand in the creation of the ad spots which will debut during the big game. Last year, ads for the contest were created solely by Pepsi's ad agency and were met with both poor reviews and responses.

In 2004, the two companies launched a similar campaign to give away 100 million song downloads. However, the effort was marred by problems associated with redeeming codes as well as delays in rolling out the Pepsi bottles promoting the contest.
post #2 of 19
If they include Mountain Dew this time, then
I am in.

But who drinks Pepsi? I would rather just
buy the iTunes songs directly...

Apple needs to be a little more careful about
joint ventures with brands that suck. Pepsi,
HP, Motorola, yuck - next thing you know they
will have a joint venture with Buick. They
should have picked Coke, Sony, and Sony-Ericsson.
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post #3 of 19
This time, the contract includes this precise legalese: "Pepsi shall actually ship the goddamn product to its retailers in a timely manner. Failure to do so will result in Phil Schiller sitting in the Pepsi CEOs lap, talking at great length about how great iTunes and the iPod are together."
"...within intervention's distance of the embassy." - CvB

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The Mayflies - Black earth Americana. Now on iTMS!
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"...within intervention's distance of the embassy." - CvB

Original music:
The Mayflies - Black earth Americana. Now on iTMS!
Becca Sutlive - Iowa Fried Rock 'n Roll - now on iTMS!
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post #4 of 19
I see they are using the same size bottles as last time. You know, the kind they sell individually in glass cases that no one bothers with because you can get a 2-liter bottle for the same price. Why don't they use the sizes that are actually put in the aisle where people will actually see them? Another blunder in the making.

     197619842013  

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     197619842013  

     Where were you when the hammer flew?  

 

MacBook Pro Retina, 13", 2.5 GHz, 8 GB RAM, 256 GB SSD

iPhone 5 • iPad 4 • CR48 Chromebook • ThinkPad X220

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post #5 of 19
Let me guess, it will be america only again, right?
Why do they make boundaries when there aren´t any?
Somone should try this:
1) Buy a Pepsi in America
2) Fly back to your country in Europe
3) Sue Apple, because you have the right to get you song.

I wonder how this would work out...
Now running on a 20" aluminium iMac (Fall 2008), as well as a Macboook Pro 13" (mid 2009) and an iPhone.
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Now running on a 20" aluminium iMac (Fall 2008), as well as a Macboook Pro 13" (mid 2009) and an iPhone.
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post #6 of 19
Quote:
Originally posted by Denmaru
Let me guess, it will be america only again, right?
Why do they make boundaries when there aren´t any?
Somone should try this:
1) Buy a Pepsi in America
2) Fly back to your country in Europe
3) Sue Apple, because you have the right to get you song.

I wonder how this would work out...

plane tickets + untold legal bills = 99¢ iTune

BRILLIANT!
post #7 of 19
Quote:
Originally posted by Denmaru
Let me guess, it will be america only again, right?
Why do they make boundaries when there aren´t any?
Somone should try this:
1) Buy a Pepsi in America
2) Fly back to your country in Europe
3) Sue Apple, because you have the right to get you song.

I wonder how this would work out...

Only to be defeated by the all powerful, "some restrictions may apply."
post #8 of 19
Quote:
Originally posted by superkarate monkeydeathcar

BRILLIANT!


They should put them under the lids of guiness bottles.
post #9 of 19
Quote:
Originally posted by Denmaru
Let me guess, it will be america only again, right?
Why do they make boundaries when there aren´t any?
Somone should try this:
1) Buy a Pepsi in America
2) Fly back to your country in Europe
3) Sue Apple, because you have the right to get you song.

I wonder how this would work out...


oh yes God forbid an American company offer something to only Americans. you dont have the right to get your song because apple is only offering it to internet users in America. just because something is on the internet doesn't mean it's legal for everybody or that it's being offered to anybody. a porn site that is legal in America wouldn't be legal to view in a country that has outlawed porn...being on the internet doesnt change that

so take your whiney european attitude somewhere else or maybe stop being an idiot and just download the song you want off of limewire or MAYBE just buy a CD for about the same price and rip it yourself and get a real physical CD and no DRM restrictions like everyone else
post #10 of 19
hey, the pepsi promotion is still on their website:

http://www.apple.com/itunes/pepsi/

TTYL!

post #11 of 19
Amorph, too funny.
post #12 of 19
Expand to all drinks under the PepsiCo umbrella this time; Moutain Dew, Sierra Mist, Aquafina, Brisk Iced Tea, Starbucks drinks. Unless they need help selling Pepsi
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post #13 of 19
Quote:
Originally posted by Amorph
This time, the contract includes this precise legalese: "Pepsi shall actually ship the goddamn product to its retailers in a timely manner. Failure to do so will result in Phil Schiller sitting in the Pepsi CEOs lap, talking at great length about how great iTunes and the iPod are together."

Don't get the schiller-mania guys all worked up like that. They'd do anything to get PS on their laps. And frankly, who wouldn't?

--B
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post #14 of 19
Quote:
Originally posted by 1984
I see they are using the same size bottles as last time. You know, the kind they sell individually in glass cases that no one bothers with because you can get a 2-liter bottle for the same price. Why don't they use the sizes that are actually put in the aise where people will actually see them? Another blunder in the making.

Couldn't agree more.

Then again, their target audience may not be middle-aged fat guys that buy Diet Pepsi at the supermarket when it comes on sale.
post #15 of 19
Quote:
Originally posted by IonYz
Expand to all drinks under the PepsiCo umbrella this time; Moutain Dew, Sierra Mist, Aquafina, Brisk Iced Tea, Starbucks drinks. Unless they need help selling Pepsi

According to the page on Apple's site (http://www.apple.com/itunes/pepsi):

Look for code under specially marked 20oz. and 1-liter bottles of Pepsi, Diet Pepsi, Pepsi Wild Cherry, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red and Sierra Mist.

Looks like the Dew Junkies will get their free songs!
post #16 of 19
I waited and waited for stores to carry the promotion bottles, but none ever showed up. I was disappointed.

But one of my relatives who lives farther away actually got a bottle and won a song. They didn't have no use for it so they gave it to me.
post #17 of 19
Quote:
Originally posted by macjunkie82


Looks like the Dew Junkies will get their free songs!

ABOUT F***ING TIME...us dew junkies got stiffed...but NEVER AGAIN!!!

And I WILL Win an ipod mini...iHope...
You can't quantify how much I don't care -- Bob Kevoian of the Bob and Tom Show.
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You can't quantify how much I don't care -- Bob Kevoian of the Bob and Tom Show.
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post #18 of 19
Quote:
Originally posted by MPMoriarty
I waited and waited for stores to carry the promotion bottles, but none ever showed up. I was disappointed.

But one of my relatives who lives farther away actually got a bottle and won a song. They didn't have no use for it so they gave it to me.

odd, the bottles were in Indiana vwending machienes and gas stations a full 2 weeks before the codes could be redeemed
You can't quantify how much I don't care -- Bob Kevoian of the Bob and Tom Show.
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You can't quantify how much I don't care -- Bob Kevoian of the Bob and Tom Show.
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post #19 of 19
It was 2-3 weeks into the promotion before they showed up in San Diego. Hopefully not this time around.
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