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Apple to build elegant retail store in Manhattan's Midtown

post #1 of 65
Thread Starter 
Sometime this year Apple Computer is expected to begin renovation and construction efforts on its second New York City-based retail store, set to touch down in central Manhattan.

After months of searching for a feasible location in pricey Midtown, the company has reportedly settled on a lease for a massive retail space in the lower-level concourse of the General Motors Building at 767 Fifth Avenue, between 58th and 59th Street.

The GM building, which rests atop an entire city block directly across the street from the Plaza Hotel, is also home to an FAO Schwarz toy store, which moved in fourteen years ago. The building is also just a few strides from the southern tip of Central Park.

Although it's very early in the development stages, sources say Apple will turn the 21,000-square-foot space into a retail store that will 'rival anything seen so far' from the company's retail division.

Specifics are lacking, but one source claims Apple will give the exterior of the store a look similar to the glass Pyramid found in the Louvre's cour Napoléon, only in cube form.

The cost of the venture is expected to be steep. Apple's existing New York-based flagship store, located in Manhattan's SoHo district, reportedly costs the company just over $2 million in rent each year, on top of an initial $5 million in renovation costs.

Insiders believe the GM retail location fetched over $3 million a year.
post #2 of 65
They certainly don't mess around anymore.

All they need now is a store on Madison Ave selling gemstone-encrusted iPod photos for $10k a pop and they'll have NYC covered.
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post #3 of 65
Quote:
Originally posted by Amorph
They certainly don't mess around anymore.

All they need now is a store on Madison Ave selling gemstone-encrusted iPod photos for $10k a pop and they'll have NYC covered.

This could be that store. If this store stretches from one end of the block to the other (if possible), there could be a Madison Ave. entrance. Including (like you said) selling this.
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post #4 of 65
It won't stretch that far, it would have to cut across Rockefeller Center. The GM building is the west edge of that complex. It's right on the southeast corner of the Park. Well, technically, it's a block off, but the fountain and drawn carriage area feel like Central Park proper. FAO Shwartz has the entrance right on the corner of 5th and 59th, so this would have to be either just south of that on 5th or around the corner.

A better analogy for the facade would probably be the Rose Center, at least for the NYC folks who know it. It uses a point-supported curtain wall, though I bet even Apple won't go with a system that expensive.
post #5 of 65
OH MY GOD!!


3 blocks away!

<kneels on bended knee and thanks almighty for bounty>

The only thing better is having Steve Jobs deliver me a Pizza!

ack!

post #6 of 65
Actually, what they need now is a mini store in Astoria, so my brother doesn't have to hop the iron worm all the way to SOHO. 8)
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post #7 of 65
Quote:
Originally posted by Amorph
Actually, what they need now is a mini store in Astoria, so my brother doesn't have to hop the iron worm all the way to SOHO. 8)


yia sas!

post #8 of 65
I wonder if that is the old FAO Schwartz space?

Nice frontage facing the park and across from the plaza hotel.

http://www.emporis.com/en/wm/bu/?id=115457
post #9 of 65
I´ll say it again: Give us a Store in Vienna, and I´ll personally make sure they have profit :3
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post #10 of 65
Quote:
Originally posted by TednDi
I wonder if that is the old FAO Schwartz space?

Nice frontage facing the park and across from the plaza hotel.

http://www.emporis.com/en/wm/bu/?id=115457


I remember seeing somewhere that FAO Schwartz was closing that shop.

Does anyone know ? If it is the same place it would be an AMAZING location.

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post #11 of 65
Quote:
Originally posted by johnrp
I remember seeing somewhere that FAO Schwartz was closing that shop.

Does anyone know ? If it is the same place it would be an AMAZING location.

j.


There are only 2 spaces on 5th av in the General Motors Building. One is the FAO schwartz space and the other is the lobby of the GM Building. I am reasonably sure that the FAO schwartz space is it! It also has a large frontage which would be ideal for the louvre like Im Pey is apple cube!

Toy store for me!!

post #12 of 65
i've heard that FAO may close shop; infact I thought it already had, until I passed it a few weeks ago. 't would be real keen. i wouldn't have to trek all the way downtown. /laziness.
post #13 of 65
Quote:
Originally posted by thuh Freak
i've heard that FAO may close shop; infact I thought it already had, until I passed it a few weeks ago. 't would be real keen. i wouldn't have to trek all the way downtown. /laziness.


They have an ice cream shop and big stuffed animals in there last I checked. Perhaps the lease ends at the end of jan/feb? Or apple bought out the lease.
post #14 of 65
A quick google search found this:
"FAO Schwartz reopened its Fifth Avenue flagship in November after bankruptcy forced it to permanently close the majority of its posh toy stores."
http://home.hamptonroads.com/stories...886&ran=132679

Not the best of sources. Anyway, I know the one here in Boston closed a while back. Perhaps they are finally done for?
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post #15 of 65
I think Steve has found a way to spend that $6.64 billion Apple has in the bank.
post #16 of 65
Thats awesome stuff. Ive never been to an Apple Store... boo hoo.
post #17 of 65
Quote:
Originally posted by BuonRotto
It won't stretch that far, it would have to cut across Rockefeller Center. The GM building is the west edge of that complex. It's right on the southeast corner of the Park. Well, technically, it's a block off, but the fountain and drawn carriage area feel like Central Park proper. FAO Shwartz has the entrance right on the corner of 5th and 59th, so this would have to be either just south of that on 5th or around the corner.

I don't see how Rockefeller Center would need to be cut across as it is south and west of the GM building by several blocks.

Quote:
They have an ice cream shop and big stuffed animals in there last I checked. Perhaps the lease ends at the end of jan/feb? Or apple bought out the lease.

FAO Schwartz just reopened the NYC as one of its 2 flagship stores and has no plans for closing as of this time. The store was completely remodeled and is under new ownership.

Apple was rumored to be interested in the GM building for several years now. I don't know what space they would occupy though. Especially a space so large and with a decent sidewalk view. If anything, the store would need to be underground which IMO is not very attractive.
post #18 of 65
Quote:
Originally posted by applenut
I don't see how Rockefeller Center would need to be cut across as it is south and west of the GM building by several blocks.

<smacks hand on forehead>

Duh!
post #19 of 65
If this happens I'm going to be really, really excited.
post #20 of 65
Quote:
Originally posted by BuonRotto
<smacks hand on forehead>

Duh!



haha, I kept rereading your post and was like..."well, he sounds like he knows what he's saying...maybe I'm misreading what he's saying"

easy mistake.


I'm still confused about what space they will occupy in the GM building.
post #21 of 65
Quote:
Originally posted by applenut
Especially a space so large and with a decent sidewalk view. If anything, the store would need to be underground which IMO is not very attractive.


I think Applenut may have hit the nail on the head.

If you have been to the Louvre you will remember that you use the pyramid as the entrance (below ground).

At least I think so I was 12 last time I was there.

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post #22 of 65
If they escavated the huge sidewalk and put the apple cube in the center that would be a wicked way to enter. All glass atrium and archetectural glass stairs.

wow.

Apple uses cutting edge designers to create their consumer shopping spaces.

I have no doubt that this will be the case. I can't wait to see what (and where) they end up.

btw:

is this rumor from more than one source? Google turns up only AI as a source.
post #23 of 65
Quote:
Originally posted by TednDi
OH MY GOD!!


3 blocks away!

<kneels on bended knee and thanks almighty for bounty>

The only thing better is having Steve Jobs deliver me a Pizza!

ack!



I..... Hate... You....
.
.
.
.
.
.
.
post #24 of 65
Quote:
Originally posted by filmmaker2002
I..... Hate... You....
.
.
.
.
.
.
.


One more reason to hate me

....we already have the soho store!!

http://www.apple.com/retail/soho/week/20050123.html


how far away from mayfair are you?

http://www.apple.com/retail/mayfair/week/20050123.html
post #25 of 65
TednDi = $$$$?
post #26 of 65
Quote:
Originally posted by BuonRotto
TednDi = $$$$?


more like $1.63

We, is defined as the inhabitants of all of NYC!

post #27 of 65
Last night I caught a snippet of news. The plaza hotel (across the street from the GM building) on 5th av. Is to be partially converted to condos and retail stores.

How reliable is the news source for the GM building.

If FAO schwartz is staying then where are they going to put the apple store. Could it be in the refurbished plaza hotel?
post #28 of 65
After doing some light research I've discovered that there is currently no lease on the lower level retail space in the GM building that faces 5th Ave. This space is below ground level CBS moved into the other retail space located on the north wing of the building (FAO has the south wing). So, it looks like Apple would be aiming for this below ground level space. Renovations to the sunken plaza in front of the building expanded this vacant space by 10,000 feet. The building's street level lobby also use to house the GM showroom while it was under GM ownership. As the building has been sold twice since, it is no longer a showroom.

So, I would bank on Apple having a street level glass cube entrance to a below ground retail space. I've been trying to find a good picture to show where this space would be but it's been difficult.
post #29 of 65
Boy, my mental image of the area is all screwed up. I have the CBS building, FAO Schwartz, Central Park and Rockefeller Center in my head. I can barely remember the sunken plaza. I don't recall it being that sunken or any areaway if there is one.
post #30 of 65
Quote:
Originally posted by BuonRotto
Boy, my mental image of the area is all screwed up. I have the CBS building, FAO Schwartz, Central Park and Rockefeller Center in my head. I can barely remember the sunken plaza. I don't recall it being that sunken or any areaway if there is one.


the sunken plaza is where the fountains are now facing west across from the plaza hotel and central park. For those in NYC think the conran's shop by the 59th st bridge for a good use of underground vault space transformed into retail.

I could see this space becoming a real NYC icon. "Apple in the Big Apple" and all!



post #31 of 65
New York City definitely needs another Apple store. In last Sunday's Circuits section of the New York Times, there was a long article raving about the amazing concept of the Apple Genius Bar. Their only complaint was that the one in New York has lines almost out the store.
post #32 of 65
Quote:
Originally posted by Placebo
New York City definitely needs another Apple store. In last Sunday's Circuits section of the New York Times, there was a long article raving about the amazing concept of the Apple Genius Bar. Their only complaint was that the one in New York has lines almost out the store.

that's an understatement. the genius bar at soho has become useless due to the 6 hour wait EVERYDAY from the moment the store opens. kind of defeats the purpose of walk-up free tech support.
post #33 of 65
That's because New Yorkers are dumb.
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post #34 of 65
Quote:
Originally posted by hmurchison
That's because New Yorkers are dumb.

Thanks for, uh... wait, uh... nothing!
post #35 of 65
here are 2 views of the GM plaza one is on the north west corner looking southeast and the other is the below street level retail space. Sorry for the crappy resolution they were shot with a camera phone.

The staircase in the second shot clearly shows where the cube might be situated with the GM Building behind it.

http://www.geocities.com/tedndi/photopagetan.html
post #36 of 65
Quote:
Originally posted by TednDi
here are 2 views of the GM plaza one is on the north west corner looking southeast and the other is the below street level retail space. Sorry for the crappy resolution they were shot with a camera phone.

The staircase in the second shot clearly shows where the cube might be situated with the GM Building behind it.

http://www.geocities.com/tedndi/photopagetan.html

thanks!

that shows it perfectly. the 2nd photo.

that will be the location, I've heard rumors of it myself. Expect it to be pretty amazing.
post #37 of 65
This is great news. NY needs a larger Apple store. The idea sounds about right, as Midtown is full of palaces to retail.
post #38 of 65
Quote:
Originally posted by hmurchison
That's because New Yorkers are dumb.

I don't get it. We're dumb for taking advantage of free face to face serive?????
post #39 of 65
Quote:
Originally posted by TenoBell
I don't get it. We're dumb for taking advantage of free face to face serive?????

I think he was joking

after all it is a Blue state!



NO NO NO johnrp don't help this nice civilized thread break down like all the others NO NO NO *


J.


* This is a joke ad I applologise to anyone who is offended please ignore me I'm feeling a little giddy as my G5 will arrive today.
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post #40 of 65
Quote:
Originally posted by applenut
thanks!

that shows it perfectly. the 2nd photo.

that will be the location, I've heard rumors of it myself. Expect it to be pretty amazing.

You are welcome!

the underground space is vacant. And from my GF's recollection it used to be a TGI Friday's or some such thing at one time.

It could take a while though to get NYC to issue the building permits however.
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