Originally posted by Junkyard Dawg
It seems like Apple doesn't care about Quicktime's market penetration. They only figure that they have Mac users to buy QT pro, and so they nag them. It's an interesting business strategy. Imagine buying a car that nags you whenever you turn on the radio, to upgrade to a better stereo!
I think that they are trying to pay for the cost of QT7, not as much make money, I think that they would like to make some but the first goal is to break even.
I never think about it, since I pirated a code to shut QT's nagging and bitching down. But now I wonder, if Apple is dependent upon QT pro key sales for meeting their profit goals every quarter? If Apple are, then is that a sign of a well-run company? And why QT Pro? iTunes seems to do more complex tasks for the average user than does QT, so why doesn't Apple include a neutered iTunes with every Mac that nags to upgrade to iTunes pro? They could add things to the pro version like CD burning, CD extracting, AAC encoding, full-screen visualizer and EQ presets. My God, Apple would make MILLIONS on such a marketing scheme!
I think that some money is directed to QT, from the sales of iPods and iLife, because they use QT.
It just seems so arbitrary to choose Quicktime to be the cash-cow nagware application. Ok, there are the licensing fees for the codecs, but doesn't iTunes use codecs that require licensing fees? And iMovie? And QT doesn't nag for the user to buy the ability to use codecs, it nags for the ability to use full screen playback, to remove the nagging, and to use codecs. Codecs are only part of the QT pro experience, and for most users, the codecs are meaningless.
I don't think cash cow as in nagging, that is small potatos, charging DoCoMo to use QT is bigger potatos. I believe that they look at it like this. If the pie is big but we can have as many slices as we want then many thin slices will be easier to swallow. I think the big money comes from iPods and iTunes and licensing fees. But we all share the burden, in the future QT may be included in the OS, but I think that Tiger and QT7 were very expensive to write. So the little that Macintosh users chip in, helps keep the cost low to help keep the licensing fees low enough that QT7 will be able to spread. Real has a player for sale, but cost is keeping them out of the market. MS can afford to offer for "free", just another extension of the M., but even Windows users are beginning to realize that everything costs.