i likey how it is done in flash so it is fast load times, yet the pacing, rhythm and flow is excellent direction to how a tv ad might look
as i am an arty kinda bastard i would say typography can be tweaked (use, myriad pro, heavier weight, the type seems a bit overwhelmed by the white space at times) but the movement of the type is good
best part? the ad builds off the apple brand but finally actually tells you what the bloody thing does
it would be nice if it says "organise photos" "enjoy music" etc instead of just iLife... for Switchers who have not yet known the iLife....
where i am living right now, macs (not ipods) have say, 1% market share, they've had some 'demo days' but everybody walks by, looks at it, and generally keeps on walking, saying, ah, thats, cool, but most people wallk on by without knowing what this bloody mac thing is about
... like a exec at Veritas told me, nah, Apple... they just make music player, that iPod thing... after doing some googling i realise that he's a dumbass because veritas supports windows, linux, and guess what, Os X. dumbass.
overall, good stuff, thanks for listening if ya did to my input. the time HAS COME for apple to stop marketing just based on looks, there is so much love and hidden secrets and MAGIC and wonderful stuff under the hood, including for chrissakes an industrial, mission-critical strength operating system designed to possibly run for months without having to restart
keep spreading the message people, the masses are intrigued