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Apple paid tech guru $15K to praise iPod on news shows

post #1 of 40
Thread Starter 
Tech editor Corey Greenberg was paid $15,000 by Apple Computer to feature Apple products during local news appearances, but insists he was not paid to show the same products during appearances as NBC's "Today" show tech editor.

Greenberg said he has received payments from Apple as well as Sony, Hewlett-Packard, Seiko Epson, Creative Technology and Energizer Holdings, after his private contracts were disclosed in a report by the Wall Street Journal.

Greenberg reportedly charged the companies $15,000 apiece to talk up their products on local news shows. However, Greenberg insists he never took payment to place a product on the news. "I have never accepted payment to place a product on NBC News," he told the Washington Post. As for other news shows, "I have never accepted payment to say nice things about a product in any venue."

On Tuesday afternoon, Greenberg clarified his business pacticies, saying he featured Apple and non-Apple products on local television stations as part of a demonstration in which he has been financially paid. In a conversation with the Mac Observer, he said in those instances, the local stations have the opportunity to let viewers know he has been paid to show the products, but in many cases, the stations opt to not shared that information with its viewers.

Last July Greenberg appeared on the "Today" show and praised the iPod as as "a great portable musical player . . . the coolest-looking one" and suggested a compatible device to "share your music with other people."

"This is the way to go," he declared.

Last month, Greenberg was on "Sunday Today" to talk about "the coolest thing," Apple's iPhoto service for digital pictures: "All the information goes up to Apple, Apple sends you a week later this perfect beautifully bound book."

While NBC officials say they were unaware of Greenberg's financial relationships, Greenberg later told The Washington Post that since becoming a "Today" contributor in 2000, "I've made NBC aware of my outside work. . . . I've been aboveboard with NBC."

He said manufacturers hired him as "a spokesperson who could talk credibly and understandably about consumer products," but has since halted his practice of accepting payment for appearances on local shows.
post #2 of 40
Well, its kinda funny, I dont see it as "paying off" someody, its just advertisement, product placement. Everybody does it. Everyone here knows how bad-ass the ipod is, not to mention every other product Apple has for sale.

Shoot, I wish I could afford Howard Stern to talk up my T-shirts....
post #3 of 40
Quote:
Originally posted by AppleInsider
NBC's "Today" show tech editor Corey Greenberg was paid $15,000 by Apple Computer to praise the iPod during an appearance last July.

Greenberg, an NBC contributor, confirmed yesterday that he has received payments from Apple as well as Sony, Hewlett-Packard, Seiko Epson, Creative Technology and Energizer Holdings, after his private contracts were disclosed in a report by the Wall Street Journal.

Greenberg reportedly charged the companies $15,000 apiece to talk up their products on news shows.

Last July he praised the iPod as as "a great portable musical player . . . the coolest-looking one" and suggested a compatible device to "share your music with other people."

"This is the way to go," he declared.

And as recently as last month, Greenberg was on "Sunday Today" to talk about "the coolest thing," Apple's iPhoto service for digital pictures: "All the information goes up to Apple, Apple sends you a week later this perfect beautifully bound book."

While NBC officials say they were unaware of Greenberg's financial relationships, Greenberg later told The Washington Post that since becoming a "Today" contributor in 2000, "I've made NBC aware of my outside work. . . . I've been aboveboard with NBC."

However, Greenberg insists he never took payment to place a product on the news. "I have never accepted payment to place a product on NBC News," he told the Washington Post. As for other news shows, "I have never accepted payment to say nice things about a product in any venue."

He said manufacturers hired him as "a spokesperson who could talk credibly and understandably about consumer products," but has since halted his practice of accepting payment for appearances on local shows.

Looks really really really bad for NBC
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post #4 of 40
**Cough** Armstrong Williams **Cough**
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post #5 of 40
I guess it's only OK if you're a politician and running the government...

That said, I don't think anyone who is paid to ostensibly be impartial (i.e., not for a special interest group) should be using their privileged position to propagandize to the masses. Only by insisting on full disclosure can this sort of thing ever be controlled.

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post #6 of 40
The fact that he was paid for his endorsement, genuine or not, should have been disclosed.

While I can handle corporate America paying some shill to push product, I can't handle the government doing the same. When my tax dollars are used to espouse views I don't agree I get angry.

Hear that BUSH!
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post #7 of 40
Quote:
Originally posted by Xool
The fact that he was paid for his endorsement, genuine or not, should have been disclosed.

While I can handle corporate America paying some shill to push product, I can't handle the government doing the same. When my tax dollars are used to espouse views I don't agree I get angry.

Hear that BUSH!


Why don't you take the political crap out of here.
post #8 of 40
Quote:
Originally posted by msantti
Why don't you take the political crap out of here.

This act by Apple has very relevant parallels with what the current administration has been doing.
post #9 of 40
Quote:
Originally posted by msantti
Why don't you take the political crap out of here.

Why? This is the right forum for it.
post #10 of 40
yay now my stock goes down again
post #11 of 40
Why was my post regarding "Mike Moscow"'s t-shirts deleted? If you're going to allow him to pimp his lousy products, shouldn't criticism of his products be allowed?
post #12 of 40
Quote:
Originally posted by Xool
The fact that he was paid for his endorsement, genuine or not, should have been disclosed.

While I can handle corporate America paying some shill to push product, I can't handle the government doing the same. When my tax dollars are used to espouse views I don't agree I get angry.

Hear that BUSH!

Imagine that, you are from Berkeley, what a shocker!

Sure would be nice to see some contrarian thinking some day, on both sides of the idealogical spectrum. I don't like bandwaggoners.
post #13 of 40
Quote:
Originally posted by wilco
Why was my post regarding "Mike Moscow"'s t-shirts deleted? If you're going to allow him to pimp his lousy products, shouldn't criticism of his products be allowed?

Check your PM and read the posting guidelines.
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post #14 of 40
Quote:
Originally posted by 2112
Imagine that, you are from Berkeley, what a shocker!

Sure would be nice to see some contrarian thinking some day, on both sides of the idealogical spectrum. I don't like bandwaggoners.

So, you believe that the government should be allowed to spend money to pay "journalists" to support their policies in the media?
post #15 of 40
Quote:
Originally posted by Xool
The fact that he was paid for his endorsement, genuine or not, should have been disclosed.

While I can handle corporate America paying some shill to push product, I can't handle the government doing the same. When my tax dollars are used to espouse views I don't agree I get angry.

Hear that BUSH!

And I don't like my tax dollars being given to somebody else in a welfare check, but since I don't run the country, I deal with it and find a Libertarian to vote for the next time. Stop crying, because nothing the government does is going to always please you (it certainly doesn't please me); the article has NOTHING to do with the government... you just felt like bashing Bush I guess.
post #16 of 40
Quote:
Originally posted by M.O.S.T
Looks really really really bad for NBC

I work at NBC Network News for Nightly News, MSNBC, and The Today Show. This is the first I have heard of anyone from the show getting fired, and we usually hear about things like this.

It doesn't look bad for NBC, I don't think. A contributor was accepting payment to talk up products, not NBC. Besides, if it is true an exec got canned, related to this or not, I can't believe they wouldn't can the correspondent too.

EDIT: I take that back. According to my trusty Blackberry, there have been two new exec changes on the Today Show.
post #17 of 40
Quote:
Originally posted by wilco
So, you believe that the government should be allowed to spend money to pay "journalists" to support their policies in the media?

What like that gay male escort and porn site owner turned Whitehouse correspondent.
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post #18 of 40
Quote:
Originally posted by schmidm77
And I don't like my tax dollars being given to somebody else in a welfare check, but since I don't run the country, I deal with it and find a Libertarian to vote for the next time. Stop crying, because nothing the government does is going to always please you (it certainly doesn't please me); the article has NOTHING to do with the government... you just felt like bashing Bush I guess.

Bush paying a reporter is a little different don't you think?. Bush is not the government. He is an executive with the government. It's one thing to say the government is using my tax dollars for X, Y or Z. it's quite another to say an individual within that government is using tax dollars to promote his viewpoint. I can see how you totally missed the difference.

Besides, it's always fun to bash Bush. Whenever you do something stupid, just think, "well, at least i am smarter than Bush". Heck, even a retard thinks he's smarter than Bush.

See, told you it was fun!!

Now on the computers. Wasn't microsoft bashed becuase they funded a study that showed windows was cheaper than linux?. When the people who did the study protested that they were unbiased, weren't they universally laughed at? I can't blame apple for playing the game, apparently, other companies felt the same way apple did and also paid the guy but it doesn't make it right. Now what if i had listened to him and bought whatever product he recommended, i would feel betrayed. Why would apple need to pay someone to say the ipod is great?. isnt this self evident?
post #19 of 40
Quote:
Originally posted by wnurse
Why would apple need to pay someone to say the ipod is great?. isnt this self evident?

Not for everybody it isn't, I still need some convincing.
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post #20 of 40
Quote:
Originally posted by wnurse
Bush paying a reporter is a little different don't you think?. Bush is not the government. He is an executive with the government. It's one thing to say the government is using my tax dollars for X, Y or Z. it's quite another to say an individual within that government is using tax dollars to promote his viewpoint. I can see how you totally missed the difference.

Besides, it's always fun to bash Bush. Whenever you do something stupid, just think, "well, at least i am smarter than Bush". Heck, even a retard thinks he's smarter than Bush.

Dear Lord,

I can see this thread going nowhere in a hurry...

Thank you for wasting 30 seconds of my life with your ill-contrived and completely ridiculous opinion.

But, I do respect your right to have opinions ... even if they are misguided...

ANYWAY...

Apple is paying to push a product, the U.S. government was paying to push a legislation plan. Sure the government uses your tax dollars to do it ... what do you think Apple uses? Somewhere in Cupertino there's a magical money tree Apple gets it's advertising money from. Yeah, please ... you pay for them to advertise their products. Sounds like the same thing if you ask me ... oh well, no one's going to win this one...

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post #21 of 40
Quote:
Originally posted by AgNuke1707
Dear Lord,

I can see this thread going nowhere in a hurry...

Thank you for wasting 30 seconds of my life with your ill-contrived and completely ridiculous opinion.

But, I do respect your right to have opinions ... even if they are misguided...

ANYWAY...

Apple is paying to push a product, the U.S. government was paying to push a legislation plan. Sure the government uses your tax dollars to do it ... what do you think Apple uses? Somewhere in Cupertino there's a magical money tree Apple gets it's advertising money from. Yeah, please ... you pay for them to advertise their products. Sounds like the same thing if you ask me ... oh well, no one's going to win this one...

But I won't go to jail for not buying Apple products. What do you think will happen if I don't pay my taxes?

But anyway, did Bush & Co ever actually pay someone to promote them, or did they just insinuate that anyone who spoke ill of them was a terrorist?

I always thought it was more of the latter... like the FBI showing up at a girl's house over a LiveJournal post, or last week when the FBI investigated an art exhibit featuring politically oriented postage stamps.
post #22 of 40
PAID...TO PITCH APPLE?????

The ones that I feel for are people like Leo Laporte, Kevin Rose, Brett Larson, and damn near every other review writer of every mp3 player review from 2001 to now...they got...nota...from what we know... and look, most all rated the ipod top - even after knocking its downfall (battery life aint everything)
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post #23 of 40
Quote:
Originally posted by AgNuke1707
Dear Lord,

I can see this thread going nowhere in a hurry...

Thank you for wasting 30 seconds of my life with your ill-contrived and completely ridiculous opinion.

But, I do respect your right to have opinions ... even if they are misguided...

ANYWAY...

Apple is paying to push a product, the U.S. government was paying to push a legislation plan. Sure the government uses your tax dollars to do it ... what do you think Apple uses? Somewhere in Cupertino there's a magical money tree Apple gets it's advertising money from. Yeah, please ... you pay for them to advertise their products. Sounds like the same thing if you ask me ... oh well, no one's going to win this one...

Apple is not using tax dollars. Apple is using money given to it by consumers. If i never buy an apple product, they cannot use my money can they?. It's never good to compare private companies with the government. I used to work for the government (EPA). Do you know what they did at end of fiscal year when they realized that they had too much money left over to spend?.. they would have lavish parties, buy stupid stuff.. because the theory is that if you do not spend it all, u get less in next appropriation. See the difference?. It's all free money to the government, while apple has to work their butts off to get theirs. Please, please for the sake of all the suffering taxpayers in america, do not compare private companies with the government. People don't care what private companies do with their hard earned cash, they do care what the government do with their tax dollars.
post #24 of 40
Ag, if you're going to let loose like that you're going to have to bring some critical insight along with it. Bile + substance can go over fine; bile alone is verboten.
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post #25 of 40
Quote:
Originally posted by wilco
So, you believe that the government should be allowed to spend money to pay "journalists" to support their policies in the media?

To answer your question Wilco, absolutely not.

If you want to serve the age, betray it.
post #26 of 40
Well, allow me to rule definitively on this whole matter-- not.

Yes, spending my tax dollars to pimp government programs, and then hiding knowledge of that, is wrong. And it's kind of relevant here. After all, every buck Apple pays shills is money they can't give back in dividend, or by lowering prices, or paying its engineers for the insane hours they work.

But everybody's forgotten that Apple's not alone here. In fact, large sections of the technology press are basically shills for one product or another. C/Net, for instance, is a massive Microsoft suckup. That's what's important. If I read somebody's review of a new gadget, I want to know that he's done his best to serve the consumer, not what makes Jobs or Gates or other paymasters happy. If they don't agree to that, they should have a sign on them when they present something: Paid Shill Who Received X Dollars from the Manufacturers of the Product He's Pimping.

The iPod's still better than any other player, though.
post #27 of 40
Quote:
Originally posted by wilco
This act by Apple has very relevant parallels with what the current administration has been doing.

So put a thread in the political forum. That way people who couldn't care less about your political views wont have to fish through them to find an interesting comment.
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post #28 of 40
Quote:
Originally posted by slughead
So put a thread in the political forum. That way people who couldn't care less about your political views wont have to fish through them to find an interesting comment.

Since the moderators have no problem with the relevant political comments on this thread, why don't you go pound sand up your ***?
post #29 of 40
Enough.
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post #30 of 40
What I find enlightening about the give and take on this topic's side-track is the parallel with the current political situation. Whenever one of us losers in the last election, that is someone who actually believes in a secular government that keeps religion and state matters separate to protect both, who actually believes in equal rights for all (and not just for those who think exactly like us), and who also believes in a judiciary that should make decisions based on the Constitution and federal law (not upon personal biases and prejudices), speaks up when observing yet another nail in our democracy's coffin by greedy, power corrupted politicians, someone from the winner's circle invariably lashes out with such vitriol as to give us pause.

I wonder why that is? They won, they should be gleeful. Or is it actually that they really don't want anyone around who disagrees with them, to point out their imbroglios? How patriotic is that?

However, I agree with the moderator and I'll say no more. I don't want an iPod anyway. I want a G5 consumer tower no bigger than my old Sawtooth. \

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post #31 of 40
The issue for NBC is that, if Corey's words are fact, that NBC knows it has paid consultants for manufacters on their show and choose not to disclose it.

I don't see any thing wrong with Apple hiring a consultant, but that NBC doesn't let us know does suck. Of course its not likely that NBC would have everyday non-paid Joe on their show to stammer and studder their way through a demonstration.

Reality (as in non-scripted, non-edited) and marketshare don't seem to want to connect.

Look at TV as fiction as none of us will be surprised.
post #32 of 40
Quote:
Originally posted by Xool
The fact that he was paid for his endorsement, genuine or not, should have been disclosed.

While I can handle corporate America paying some shill to push product, I can't handle the government doing the same. When my tax dollars are used to espouse views I don't agree I get angry.

Hear that BUSH!

blah blah blah bush is so evil and is responsible for everything that has gone on in the world like AIDS and world hunger and teen pregnancy.
post #33 of 40
Quote:
Originally posted by groverat
Ag, if you're going to let loose like that you're going to have to bring some critical insight along with it. Bile + substance can go over fine; bile alone is verboten.

I was simply saying that there are TONS of people who have been singing iPod praises since day 1 I named names that I could recall, but darn near every portible media player roundup since 2k1 has shown iPod as top dog be it PC mag, PC world, Mac*, mobil*, extremPC, c|net and so on - with all of this praise coming for nothing more than the cost of a few eval units, why would Apple need to pay for press, so one guy says they suck..so what

As to the whole battery thing, a lot of people have mentioned that the battery life on iPod is a sore spot (or has been) but even so, the iPod has come out tops on nearly every review. so it is a great product.

Apple cant bribe everyone in the tech press...can they?
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post #34 of 40
Quote:
Originally posted by a_greer

Apple cant bribe everyone in the tech press...can they?

No, but they can pay someone in the press.
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post #35 of 40
Funny, lots of responses about my Bush comment, but nobody appears to truly understand my point. Or perhaps nobody has been following the news.

Using tax dollars for services (like welfare or bridges you don't drive on) is one thing, but using them to pay pundits to push the administration's agenda is not right. Tax dollars should be used to create a dialog, not a one-sided PR campaign. The pundits can push whatever agenda on their own dime, but not on mine.

Our government will create programs everyone may or may not support, but that's not the issue.

In fact, if our government pays pundits to push the administration's agenda that may be ok, as long as its openly disclosed and/or balanced. Propaganda is nothing new... just make sure you know the source of your information.

My point was to compare and contrast these efforts by Apple and the Bush Administration. If you can't see the differences and similarities and only chose to attack me because I live in Berkeley, it only reflects poorly on you.

The issues are (1) disclosure and (2) who is picking up the tab. I'm not a fan of anyone's propaganda, FUD or otherwise, but corporate America is not held to the same standard as our local, state, or federal government.
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post #36 of 40
Is this the insider lounge or political outsider.

Just wondering as this thread has gone totally political.
post #37 of 40
The most logical and non-political analogy of him touting products for a profit would be when any operating system, database and other software product companies who pay a firm to test their product(s) against other product(s) but sends them a tailored, non-consumer built piece of equipment then uses the results to market those results in the consumer space.

When the consumers purchase the product and don't see the same results suspicions run rampid and eventually someone blows the whistle.

Computer Associates, Microsoft, Oracle, Sybase, Informix(IBM) and others do it quite frequently.

All this aside: how much did NBC get paid to spotlight those products through commercials? This smells of NBC not being in on the negotiation and thus pissed off so when this got exposed they washed their hands of the situation.

NBC can do so, afterall, it is their network and he was exploiting personal profit on his employer's dime.

It's the risk he ran with and it caught up with him. I'm sure he'll find another opportunity having such previous media exposure around IT products.
post #38 of 40
Quote:
Originally posted by groverat
Ag, if you're going to let loose like that you're going to have to bring some critical insight along with it. Bile + substance can go over fine; bile alone is verboten.

Just bringing as much insight as everyone else has ... besides ... this thread has gone way off topic anyway.

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post #39 of 40
Quote:
Originally posted by AgNuke1707
Just bringing as much insight as everyone else has ... besides ... this thread has gone way off topic anyway.

To drag the thread back to topic: nobody commented on Greenberg's assertion that he wasn't paid for his NBC work, only local TV news. That surprises me cause that's hilarious.
post #40 of 40
Quote:
Originally posted by Dave Marsh
someone from the winner's circle invariably lashes out with such vitriol as to give us pause.

Actually I believe it was an Anti-Bush rant that started the politics in this thread.

Have some self control, go to the political outsiders forum, and stop annoying us non-republicrats with your predictable tu quoque jibber jabber.
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