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Apple grabs 3.6% PC market share in March quarter

post #1 of 9
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Apple grabbed 3.6% of total U.S.-based PC shipments in the March quarter, up a full percentage point from the 2.6% obtained by the Mac maker during the year-ago quarter, Merrill Lynch said today.

In a research report released to clients and obtained by AppleInsider, analyst Steve Milunovich said the latest market share figures represent "solid evidence of the halo effect."

Echoing rumors on the Mac web, the analyst said he expects the company to roll out new iMac and eMac systems in order to take advantage of the recent hype surrounding Mac OS X 10.4 "Tiger."

Milunovich also commented on today's announcement of new Power Mac G5 systems, noting that while pricing of the models remains unchanged, "buyers get more bang for the buck." Still, he believes that consumers new to Apple will opt for lower-cost machines such as the iMac and Mac mini.

"The Power Mac G5 constituted almost 22% of Apples computer shipments in F2004," Milunovich wrote in the report. "We suspect this share could decline through 2005 as the iMac G5 and Mac mini are directed to the casual user whereas the Power Mac is better suited for professionals."

His firm believes the price drop on Apple Cinema Displays will ease the burden for professionals who prefer to work with dual monitors.

Merrill Lynch reiterated its "Buy" rating on Apple stock with a price objective of $51 per share. "The stock broke its 50-day moving average, which caused short-term underperformance," the firm said. "But in a growth sector lacking growth, we think investors should be attracted to Apple."
post #2 of 9
Rememeber, this is US market share, not global. All the figures I've seen, Apple's global market share is actually dropping.
post #3 of 9
Quote:
Originally posted by Existence
Rememeber, this is US market share, not global. All the figures I've seen, Apple's global market share is actually dropping.

Even if they ARE dropping (we'll see), they are still selling more Macs worldwide than last year. Market "share" isn't the magic number.
post #4 of 9
I wonder on your figures given the March quarter showed significant increases for Apple in Japan while their US unit sales actually declined, yet still rose compared to total unit sales of all manufacturers.
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post #5 of 9
Quote:
Originally posted by Existence
Rememeber, this is US market share, not global. All the figures I've seen, Apple's global market share is actually dropping.

Doubt it, European sales are growing faster than American sales.
post #6 of 9
i'm not sure what i care about the numbers people keep citing, or how apple's still dying or whatnot. most of us here lived through the mid-90's debacle, and how even the most die-hard apple fans were thinking about jumping ship before it sank completely. and these are so NOT that bad. i see macs, the apple logo, and mac compatibility on lots of items these days. i see way more of the apple logo on t.v. (even if it is for the ipod only, it's still better than the old "annual commercial" they used to do).
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When you're lovers in a dangerous time,
You're made to feel as if your love's a crime.
Nothing worth having comes without some kind of fight.
Gotta kick at the darkness 'til it bleeds daylight.

-...
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post #7 of 9
Quote:
Originally posted by Existence
Rememeber, this is US market share, not global. All the figures I've seen, Apple's global market share is actually dropping.

oh no! apple is teh doomed !!!111!!!

ALL YOUR MARKET SHARE ARE BELONG TO MICROSOFT
post #8 of 9
Cool, at this rate Apple will sell more computers then Dell sells Pocket PC's. keep it up Apple go get'em.
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When I looked up "Ninjas" in Thesaurus.com, it said "Ninja's can't be found" Well played Ninjas, well played.
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post #9 of 9
Quote:
Originally posted by Relic
Cool, at this rate Apple will sell more computers then Dell sells Pocket PC's. keep it up Apple go get'em.

What I would like to know is......

Who did these people consider HP/Compaq? Dell? Gatway? IBM?

Did any of the above see a small loss in shipments?
M.O.S.T "Mac Operating System Technology"
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