The world thought they were invincible...for years I have always heard "they will never stop piracy" and I have to agree first of all it will never be stopped, and secondly the methods they used in the past were not very effective, the whole scare-tactic thing didn't quite pan out.
Now, saying they will never end piracy is like saying we will never end crime, but that doesn't mean roll over and give up, who needs police officers seeing as there will always be crime! Call it an exaggeration, but I admire who the industry went about this one. While this does not KILL piracy all together it certainly cuts it down, and what did you expect? After admitting defeat on CDs, tapes, DVDs, and every other format instead of fighting a futile war they pretended to ignore it and usher in a new format, and sure they won't advertise how copy protected it is, and YES it sucks you can't copy songs, or make backups, but what did you expect?!? Everyone out there ABUSED their rights as a consumer and now they are taking them away, I don't find it that hard to believe really.
In the coming years this will help SLOW piracy a ton. I know that any moron who knows how to hook a line out jack into a line in jack knows how to make a copy of just about anything, but the average consumer won't be able to pirate like they used to.
Software is jumping on the bandwagon too with unique challenge/reposnse activations, USB key dongles, and other new ways to prevent piracy. Sure people still make key generators, sure people find hacks around them, but each day the software becomes harder to crack.
I think that within 20 years tops we will have NO MORE mediums on which to store anything, everything will be "online" a central server, you buy a movie, you acquire the rights to it to watch on any tv or portable device you own, it uses licensing much like the security certificates used with windows media player. Same for music, it will all be like the ITMS, and software too, when you buy software you will never get a disc, you will just acquire the right to use it on your computer, at best you will have a dongle that allows you to use it wherever you go...but even that is a stretch. Call it impossible, say it sucks, but retaliation is a bitch and the industry is going to stick it to all of us hardcore, and it only took a few billion illegal downloads to ruin it for us law biding citizens ;-p