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Apple schedules special event for Oct. 19

post #1 of 113
Thread Starter 
Apple is continuing its trend of holding special media events to unveil new products, this time with an invitation-only gathering on Wednesday, October 19th. The press event is scheduled to take place just one week after the company used a similar conference to unveil a new video-capable iPod, updated iMac, and iTunes 6.

As with past special events, the Mac and iPod maker only hinted to what it might introduce. The invitation sent to members of the press indicated the company would use the New York City conference to "unveil Apples latest pro innovations." The invitation for Apple's October 12th event was event more vague -- it teased recipients with CEO Steve Jobs' famous "One More Thing..." line.

More revealing was Apple's September 7th tease, which alluded to the launch of the original iPod, stating, "1000 songs in your pocket changed everything. Here we go again." At that event, Apple unveiled the 1000-song iPod nano.

AppleInsider sources have said that Apple is ready to unveil new Power Macs and PowerBooks at the event next week. The machines were originally expected to debut at Apple Expo in Paris, but unexpected issues in the development process delayed their launch.

Sources have also hinted at a photography-related announcement, but very few details are known.

It's worth noting, however, that the Apple event is scheduled for the eve of the PhotoPlus Expo, also in New York City.
post #2 of 113
Not to be a downer, but Apple can only use what Freescale's able to deliver in quantity. I'd say there's at least a good chance that PowerBooks will get only a minor update, on Tuesday, and not be part of the event.

That would explain having the event on Wed. instead of Tue.: it would kill off the grumbles from the previous day, and the REAL news (PowerMacs) could stand alone. This avoids comparing the two, and it avoids having the PowerMac articles all say "and a lackluster PowerBook update"--since THOSE articles would have gone out Tuesday.

Only a theory. But the silver lining would be Apple needing to move to Intel PB's quicker
post #3 of 113
They did pluralize "Innovations", so I would expect both Powermacs and Powerbooks at the show. They showed off the new iMacs, whose processor only moved up 100Mhz, and no one seemed to care or notice, so if they show off new PowerBooks and focus on the new features and lower price points, they won't seem so lackluster at all.

All I can say is, it's about damn time for new Pro machines.
post #4 of 113
I'd put even money on a Pro Photo Management app as well. iView type cataloging database.
post #5 of 113
I can see them giving the powerbooks the small upgrades, but making them a bigger deal by throwing in some perks, like making iWorks or .mac come with all powerbook purchases.
post #6 of 113
Hopefully the photography releated element is a built-in iSight into new Powerbooks. I've been waiting for Apple to do this, but I was always concerned about the depth of the iSight. Now that they've reduced the size for the iMac, hopefully the Powerbooks/iBook will follow.
post #7 of 113
Not sure I'd care for the added depth it would generate in the casing. Maybe if it slid up from the back.

But really I'd much prefer a display that slid up 6 inches to a foot from the hinge. The whole laptop ergonomics situation sucks.

Oh and the Photography related element wouldn't apply to professional photography in the least, so while it may be there I doubt it's part of this reference.
post #8 of 113
WOW!!! Apple is really trying to milk this fall for all its worth, but hey, I'm not complaining. Is this a record?? 3 Special Events is 2 months?? Old Steve must be sick of creating these keynote slides!
post #9 of 113
Quote:
Originally posted by nagromme
Not to be a downer, but ...

Well you are being a downer...

The good thing is that there are a lot of accessories and proApps that can be added to PB's and PMacs beyond the speed bumps and denser displays.

I assume they will have some new desktop displays to show, one perhaps with the iSight built in. PhotoBooth demoed before the Photo conference would be a hit, it only a gimmick for pros.

I hope that the PCI slots are upgraded and all of the gpu's have been boosted a similar mark as were the iMacs.

It would be awesome to have another 3-Act play with a "one more thing at the end..." concluding with some pro services or apps to jump start the Mac's entrance into businesses in the way that the latest iMac jump starts the Mac's entrance into the living room, however awkwardly.

I would like to see the CEO of Adobe come out and say that after initially thinking extra time was needed for the mactel port, that with dozens of new Apple engineers, the entire Creative Suite will be ready to ship with the new mactel boxes.

What Apple should do is start announcing partnerships in business "content" in the same way that the did with the home Disney content. Perhaps with Canon or someone who isn't a competitor.

Wow, the possibilities keep coming and things are really starting to get exciting now!!!!!
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post #10 of 113
Apple's just being a media whore. The iPod announcement rated serious TV news coverage, so they are riding off that.
post #11 of 113
Quote:
Originally posted by MHC
Hopefully the photography releated element is a built-in iSight into new Powerbooks. I've been waiting for Apple to do this, but I was always concerned about the depth of the iSight. Now that they've reduced the size for the iMac, hopefully the Powerbooks/iBook will follow.

If iSights were coming to laptops we would have seen one in an iBook this week.
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post #12 of 113
Too bad Apple didn't buy iFilm.
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post #13 of 113
Quote:
Originally posted by MacGregor
I hope that the PCI slots are upgraded and all of the gpu's have been boosted a similar mark as were the iMacs.

The AGP slot could be upgraded to PCI-express, but it seems premature to go to that for the I/O slots given that PCIe 1x cards are hard to find (I've found three PCIe I/O cards on NewEgg), at least PCI-X supports regular PCI cards.
post #14 of 113
Is the slimmed down iMac, coupled with the low-power/heat version of the G5 from IBM a sign that next week will bring the G5 Powerbook?
post #15 of 113
Quote:
Originally posted by Sport73
Is the slimmed down iMac, coupled with the low-power/heat version of the G5 from IBM a sign that next week will bring the G5 Powerbook?

no
post #16 of 113
Quote:
Originally posted by ThinkDifferent
WOW!!! Apple is really trying to milk this fall for all its worth, but hey, I'm not complaining. Is this a record?? 3 Special Events is 2 months?? Old Steve must be sick of creating these keynote slides!

nah, iSteve is cool with it, he's happy to shine RDF in a more sustained way through the year. apple is being much more strategic with its product releases i feel, imho by

1. timing it accordingly with financial quarters to streamline revenue and profit
2. positioning it accordingly with other news and events
3. targeting the market segments (eg. photo professionals in this case)
4. avoiding superbig unveilings which inevitably get leaked (eg wwdc, paris, etc...) and which only preach to the fanbase, not the media directly

i think the product leaks and needing to be more strategic with their event marketing has lead to this, and i tell ya, keynote 2 is a frackin' superb application. whoever's doing the slides for steve is in the zone, no worries. overworked, but keynote 2 is really great for whipping up beautiful presentations quicksmart.
post #17 of 113
Quote:
Originally posted by ChevalierMalFet
I'd put even money on a Pro Photo Management app as well. iView type cataloging database.

Me too - I think PhotoBooth was just a hint of the area they are going to expand into.
post #18 of 113
How will Apple try to piss off Adobe next?

They pummeled Premiere with Final Cut Pro, and built Motion to go up against After Effects (though I find the two compliment eachother very well, but if Motion ever gets true 3D environment capabilities, I'll be launching After Effects much less often). Will they release an alternative to Illustrator, Photoshop, or InDesign? "Pages Pro"? Content creation, or simply content manipulation? Or just some sort of photo management software?

I guess the question would be, what does the photo/print world need? A Pro iPhoto? A Photoshop alternative? A camera? A printer? Often times with Apple products, you didn't know you needed it until they demo something you never thought of.
post #19 of 113
Quote:
Originally posted by sunilraman

i think the product leaks and needing to be more strategic with their event marketing has lead to this, and i tell ya, keynote 2 is a frackin' superb application. whoever's doing the slides for steve is in the zone, no worries. overworked, but keynote 2 is really great for whipping up beautiful presentations quicksmart.

I can tell you right now, whatever version of Keynote Jobs is using isn't Keynote 2. He's got some really cool transition that aren't in Keynote 2.
post #20 of 113
Quote:
Originally posted by ChevalierMalFet
I'd put even money on a Pro Photo Management app as well. iView type cataloging database.

They already have a photo management app. iPhoto. I'm hoping IT is updated. I doubt we'll see iPhoto Pro or anything like that.
post #21 of 113
Quote:
Originally posted by DeaPeaJay
I can tell you right now, whatever version of Keynote Jobs is using isn't Keynote 2. He's got some really cool transition that aren't in Keynote 2.

Keynote 2.5: the Jobsian Edition.

I just had a terrifying epiphany that October 19's event is nothing more than a retirement party for Jon Rubinstein. Cake and coffee will be served to those who attend.
post #22 of 113
Pro..... Hmmm... Hinting at something, but the possibilities are basically hardware, or software. Decisions decisions. I would hope for an intel based PowerMac with Dual Dual core Xeons, and PCI-E. Chances are probably Dual core PPC's with PCI-E though. But with my record over the past 15 tears I'd say it's probably something else. I've never guessed a product correctly yet that I can recall.
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post #23 of 113
you guys are funny. makes appleinsider a real treat
yup, he's got Keynote 2.X :: steve job's extra premium edition
post #24 of 113
Originally posted by JeffDM
The AGP slot could be upgraded to PCI-express, but it seems premature to go to that for the I/O slots given that PCIe 1x cards are hard to find (I've found three PCIe I/O cards on NewEgg), at least PCI-X supports regular PCI cards.


agreed, only the graphics slot needs to go PCI-express-16x, and the rest of the slots could be standardised to PCI-x
given the imac if there are new powermacs the graphics slot will *definitely* be PCI-express.
post #25 of 113
Quote:
Originally posted by DeaPeaJay
They already have a photo management app. iPhoto. I'm hoping IT is updated. I doubt we'll see iPhoto Pro or anything like that.

I would expect iPhoto be updated with the rest of iLife in Jan '06 to make iLife '06. Personally, I'd like to see iMovie and iDVD improved as well, I expect it's about three months away.
post #26 of 113
It'll be interesting to see how many new vingles are introduced... bleah.

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post #27 of 113
yeah so wtf is a vingle? a video single? music video sold as a single? an advertising annoying jingle but in extra annoying video format? why did they patent/trademark/whatever "vingle"? ah, the iLord works in mysterious ways indeed...
post #28 of 113
Quote:
Originally posted by Cory Bauer
They did pluralize "Innovations", so I would expect both Powermacs and Powerbooks at the show. They showed off the new iMacs, whose processor only moved up 100Mhz, and no one seemed to care or notice, so if they show off new PowerBooks and focus on the new features and lower price points, they won't seem so lackluster at all.

Considering how iMac was updated only few months ago, 100 MHz speed bump can only be considered an unexpected gift.

I agree with you on Apple needing to bring exciting features to PowerBook in order distract potential buyers of lethargic CPU speed bump. If I were to let my imaginations run wild (within realistic limits), I think we may see (in addition to possible features highlighted by last AppleInsider PowerBook report) Mighty Mouse-style touch pad (right side of the button for right click) or possibly iPod Click Wheel-style touch pad (clickable touchpad surface), 16x9 or 16x10 higher resolution LCD (matched by resolution independent UI-enabled build of 10.4.3 Mac OS X), NAND flash memory (speeding up certain hard disk access), integrated iSight, HDMI output (Apple must eventually move from DVI to HDMI), and dock port (I badly want Apple-made PowerBook docking station, and I know many corporate users want this feature).
post #29 of 113
I suspect the resolution independency is a bit much to ask for in a point increase, since application vendors will need to update their apps to account for it. I don't expect it before Leopard. Also, since NAND is dog slow compared to hard drives, how exactly does it speed up disk access?

I'd sign on for a clickable touch surface though. However, if Apple still needs to boost the speed of the PowerBooks if they want my cash. No amount of gadgets will change the fact that I need to justify the cost of the laptop by how much time it shaves off getting work done.

Another issue I was thinking of. With 37inch 1900x1200 LCDs on the market for around $2,000, Apple's 30inch LCD is looking a bit pricey.
post #30 of 113
I think the AI article pretty much covers it...

New PowerMacs w/dual 970MPs

'New' PowerBooks with HD displays & tweaked everything else (kinda like the 'new' iMac, which was nothing more than spec tweaks with a revised housing, and, oh yeah, the iSight)...

Some new Apple Pro software...

No giant leaps to Intel, no suprise Motorola/IBM wonder CPUs, no announcing that Apple is purchasing Luxology...

None of that...

There is nothing to see here...

Move along...
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post #31 of 113
If Apple is going to release photo-related pro software, I guess it would make good use of the GPU through CI. A la Motion. Now if this is a direct competitor to Photoshop (with real time effects thanks to GPU rendering), it would make Adobe mad. I am not sure if Apple would go so far but who knows.
post #32 of 113
Quote:
Originally posted by PB
If Apple is going to release photo-related pro software, I guess it would make good use of the GPU through CI. A la Motion. Now if this is a direct competitor to Photoshop (with real time effects thanks to GPU rendering), it would make Adobe mad. I am not sure if Apple would go so far but who knows.

Not Photoshop. Think Pro version of iPhoto.
post #33 of 113
Quote:
Originally posted by PB
If Apple is going to release photo-related pro software, I guess it would make good use of the GPU through CI. A la Motion. Now if this is a direct competitor to Photoshop (with real time effects thanks to GPU rendering), it would make Adobe mad. I am not sure if Apple would go so far but who knows.

I am sure that Apple fully intends to take on Photoshop...

Just on their schedule...

Much like they are doing with Motion (very powerful app for 300 bucks, not quite an AE killer, but working towards it; for what it does, it does it VERY well), they will also do with this new Pro photo app...

Not quite a Photoshop killer, but for what it does...

It's all about long-term erosion of the competitor's marketshare/user base...

Ten years from now, folks may just be using Apple boxes with very well designed Apple software and be saying "Yeah, I remember Adobe..."
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post #34 of 113
Folks, come on, think out of the box here. Considering Apple's recent track record, there can be only one thing. The big announcement will be...





iTunes 7.





-Gator
post #35 of 113
Maybe they could throw a Bluetooth Mighty Mouse into the announcement too? Coming through, let me to the front, I want a bluetooth mighty mouse...
post #36 of 113
Quote:
Originally posted by MacRonin
I think the AI article pretty much covers it...

New PowerMacs w/dual 970MPs

'New' PowerBooks with HD displays & tweaked everything else (kinda like the 'new' iMac, which was nothing more than spec tweaks with a revised housing, and, oh yeah, the iSight)...

Some new Apple Pro software...

No giant leaps to Intel, no suprise Motorola/IBM wonder CPUs, no announcing that Apple is purchasing Luxology...

None of that...

There is nothing to see here...

Move along...


if theres nothing to see then they need to stop making these stupid announcements.


their just tinkering with the faithfuls.
post #37 of 113
Quote:
Originally posted by Elixir
if theres nothing to see then they need to stop making these stupid announcements.


their just tinkering with the faithfuls.

More like they are keeping Apple in the public eye, building towards saturation when the Intel Macs start rolling out next year...
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post #38 of 113
So you are saying one press event a week?
post #39 of 113
Quote:
Originally posted by ChevalierMalFet
So you are saying one press event a week?

I am saying use common sense...

One event a week would be stupid, and drive the marketing budget out of control...

Apple is pumping up (and out...) these 'new' PowerPC products to generate some sales between now & MWSF '06 (when the first Intel Macs, probably Mac minis w/FrontRow & a new HDMI 40"+ HD plasma will be announced,,,)

After the Oct. announcements, it will be all about print/tv adverts to drive the Xmas holiday buying frenzy... The 'new' iMac with built-in iSight and the video iPod should both do well as Xmas booty...

And we all know the PowerMac line is nothing if not dead in the water right now... Dual 970MPs & PCI-E graphics will keep it alive for another year (with one, if not two updates/spec boosts thru the year) until the Intel PowerMacs come on the scene...

Mmmm... Excessive horsepower...
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post #40 of 113
tee hee hee you said "booty"
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