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Eminem iTunes ad airs on network television

post #1 of 49
Thread Starter 
Despite its suspicious disappearance from Apple's website last week, a new iTunes ad featuring rap superstar Eminem appeared to be in moderately-heavy rotation on network television this past Sunday.

According to tipsters and first-hand accounts, the commercial could be seen several times during Sunday afternoon football on CBS. It also appeared on the Warner Brothers network, reports indicate.

The 30-second spot takes a new three-dimensional video approach to the "silhouette" ads popularized in Apple's recent iPod television campaigns, combining an iconic effect with music video-style filmography.

While introducing the ad at a special press event last week, Apple chief executive Steve Jobs told the crowd that Apple had been working on the concept for two-and-a-half years.

The ad appeared on Apple's website for download immediately following the special event but disappeared within a few hours with no explanation. Rumors then surfaced that Apple had pulled the ad because it was made aware of its similarity to this 2002 Lugz shoe commercial.

It remains unclear precisely why the ad was removed from Apple's website.
post #2 of 49
Why is this such a big story?
post #3 of 49
I did find it funny that that ad turned up missing. I was trying to show it to a friend with no luck. As a graphic designer and someone who makes videos, I'd say that while the two are similar, there are bound to be similarities between tv ads. With so much content being generated, a few things are bound to look alike. I much prefer Apples ad btw.
post #4 of 49
It looks like they're working on putting the ad back online (http://www.apple.com/itunes/). This is the direct link: http://www.apple.com/itunes/ads (it currently just loops back to http://www.apple.com/itunes.

I think that there might have been an agreement to put the ad online at a certain date and someone just jumped the gun.
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post #5 of 49
I thought one of the problems was the clip where Eminem seems to shove the dancer wearing the iPod. I didn't like it and I thought that maybe other people complained about that. Whether what we saw was the case, some of us interpreted it as a hostile gesture.

In the version I saw during the Astros game yesterday, that clip seemed to appear later in the commercial than when I saw it at the Oct. 12 event.

Do anyone agree or disagree?
post #6 of 49
Yes I noticed that too and thought it was kind of eerie when attention was drawn to it, and was worried it could be bad for Apple PR. Hope they pulled it.
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post #7 of 49
Quote:
Originally posted by Aquatic
Yes I noticed that too and thought it was kind of eerie when attention was drawn to it, and was worried it could be bad for Apple PR. Hope they pulled it.

Oh, please. Who gives a flying leap! You don't think Apple's people saw the ad before it aired? You don't think someone would have brought it up at the meeting? "Hey, M&M is pushing someone wearing our product. This is going to make us look bad, because people shouldn't be pushing people wearing iPods."

And to think I thought bad PR for Apple would've been all those exploding iMac G5s and iBooks with bad motherboards (which, in case you didn't know, Apple hasn't fixed, they just keep replacing one bad motherboard with a newer one that will go bad sometime in the future, hopefully for apple after your 3 years warranty is up so you'll be forced to get a new computer).
post #8 of 49
Its back online and a good thing. I don't like Eminem that much but this is a quality ad.
post #9 of 49
Woo woo.
post #10 of 49
It doesn't really look accidental, to me anyway. Em pushes his hand at the guy, there's a paint splash signifying contact, and then the guy goes flying back. I don't see how it could be any more intentional looking. What's wrong with Em pushing some guy around anyway? "Hmm, if I get an iPod, some big time artist might knock me down." I don't really see that coming from the ad.
post #11 of 49
I noticed the shove, and thought it was an odd touch, but no big deal.

I think it looks a LOT like the Lugz ad.
post #12 of 49
It would be typical for him to do this though. His music is violent. That's his trademark.

I don't like it, but Apple is more interested in his "cool" popularity to keep them on the edge their younger fans like.

It's too bad, but...
post #13 of 49
Quote:
Originally posted by macFanDave
I thought one of the problems was the clip where Eminem seems to shove the dancer wearing the iPod. I didn't like it and I thought that maybe other people complained about that. Whether what we saw was the case, some of us interpreted it as a hostile gesture.

In the version I saw during the Astros game yesterday, that clip seemed to appear later in the commercial than when I saw it at the Oct. 12 event.

Do anyone agree or disagree?

How P.C. It's a rap artist who is used to "moshing" with his audience. I suppose just "keepin' it real" is too disturbing to those with sensitivity issues.

You get more hostility at a local grocery store than you do in that video.

You get more hostility in 10 seconds of evening television as well. Do you complain to the FCC about this mistreatment of actors?
post #14 of 49
Quote:
Originally posted by mdriftmeyer
How P.C. It's a rap artist who is used to "moshing" with his audience. I suppose just "keepin' it real" is too disturbing to those with sensitivity issues.

You get more hostility at a local grocery store than you do in that video.

You get more hostility in 10 seconds of evening television as well. Do you complain to the FCC about this mistreatment of actors?

While TV violence is understood to be acted and written so as to imitate the worst of society, he comes across as someone who advocates real violence. Some of his *lyrics* call for pretty sick action.

While in these shows the "bad guys" get it in the end, he is one of these "bad guys", at least in his music.
post #15 of 49
post #16 of 49
Just an FYI, here is the story you are looking for about the similatities between the 2 commercials. Sad to see such a blatant rip-off.

http://adweek.blogs.com/adfreak/2005...nemapple_.html
post #17 of 49
Quote:
Originally posted by rollerbladers
Just an FYI, here is the story you are looking for about the similatities between the 2 commercials. Sad to see such a blatant rip-off.

http://adweek.blogs.com/adfreak/2005...nemapple_.html

They seem quite different to me. If the color was not similar, nobody would mention it.

The apple ad is all paint splashy, and the Lugz ad has quite a different feel with the black marker and the breakdancing.
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post #18 of 49
Quote:
Originally posted by AppleInsider

The ad appeared on Apple's website for download immediately following the special event but disappeared within a few hours with no explanation. Rumors then surfaced that Apple had pulled the ad because it was made aware of its similarity to this 2002 Lugz shoe commercial.

It remains unclear precisely why the ad was removed from Apple's website.

Maybe Apple just like playing with the Mac-heads whose lives revolve around anything and everything Apple does. Sort of like trademarking "Vingle". Or registering the domain name "mammals.com" (or was it 'mammals.org'?). Boy, that started a whole "What are they doing?" "OMG! Finally, a mac for all primates, not just humans!", etc, etc, etc.
post #19 of 49
Quote:
Originally posted by e1618978
They seem quite different to me. If the color was not similar, nobody would mention it.

The apple ad is all paint splashy, and the Lugz ad has quite a different feel with the black marker and the breakdancing.

Maybe you should take another look at that.



Also, maybe you should take a look at the Landscape. And maybe at the camera movement. Perhaps take a look at the characters motion. Or what about the graffiti. Then take a glance at the black silhouetted figures....

...need any more similarities? Cause there are a lot of them.
post #20 of 49
Quote:
Originally posted by rollerbladers
Maybe you should take another look at that.



Also, maybe you should take a look at the Landscape. And maybe at the camera movement. Perhaps take a look at the characters motion. Or what about the graffiti. Then take a glance at the black silhouetted figures....

...need any more similarities? Cause there are a lot of them.

All of those things are common to many ads.
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post #21 of 49
Quote:
Originally posted by e1618978
All of those things are common to many ads.

I think you are missing the point here. Regardless of many ads having similar qualities (though rarely are so many shared in between 2 ads - thus the "rip-off" claim). What we are talking about here is similarity of concept. Now if you can point out the dissimilarity in the concepts, and we are talking visual concepts here, then please prove me wrong.
post #22 of 49
Quote:
Originally posted by mdriftmeyer
How P.C. It's a rap artist who is used to "moshing" with his audience. I suppose just "keepin' it real" is too disturbing to those with sensitivity issues.

I'm sorry I didn't repeat it here, but I wrote in a different forum that I may have misinterpreted the gesture. For example, imagine what an unknowing witness would think of a chest bump! My bad, dude, SNAP! On, no, you ditn't!

So, for those of us not educated about hip-hop culture, it appears to be a hostile gesture.

Ordinarily, I'd let you response slide, but you called me "P. C." Fu** off, man, I'm 100% Mac and don't you forget it!
post #23 of 49
I'm not really buying the "rip" accusation yet.

I've found a site where someone points out that the iMac G5 looks very much like a Sun flat panel terminal, but it had no comments. Then there's the Taiwanese aluminum-clad computer with very similar form factor as the mini, and that's been debated to death too. From the front, the only difference in appearance is a button on the front face, and a grille on the top.
post #24 of 49
So, what is this? Who is supposed to have ripped of whom?
post #25 of 49
Quote:
Originally posted by melgross
So, what is this? Who is supposed to have ripped of whom?

Since the Lugz ad came out in 2001, and the Eminem ad in 2005, well, you do the math...
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post #26 of 49
Quote:
Originally posted by Gene Clean
Since the Lugz ad came out in 2001, and the Eminem ad in 2005, well, you do the math...

Ok, that makes sense. I don't remember the Lugz ad. That's why I asked.
post #27 of 49
Maybe the same ad agency did both? Who knows?
post #28 of 49
Another thing your article above failed to recognize is this nice little camparison chart that ilounge.com kindly included in their similar article here:

http://www.ilounge.com/index.php/news/comments/5681/


post #29 of 49
Quote:
Originally posted by VL-Tone
Maybe the same ad agency did both? Who knows?

I do.

Psyop did the Lugz ad with Avrett\\Free\\Ginsberg and Logan's copied the ad with TBWA\\Chiat\\Day.
post #30 of 49
Quote:
Originally posted by melgross
While TV violence is understood to be acted and written so as to imitate the worst of society, he comes across as someone who advocates real violence. Some of his *lyrics* call for pretty sick action.

While in these shows the "bad guys" get it in the end, he is one of these "bad guys", at least in his music.

And in grand theft auto, you are one of the "bad guys"

But in the end, it's just a video game, and in the end, it's just music.

On the topic of the ad, I saw it three times yesterday, and I don't remember seeing anything remotely violent.

The iPod ad that always bothered me was the ad with the little kid rapping the eminem song. If I was that kids dad, I sure as hell wouldn't be letting him listen to Eminem.
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post #31 of 49
Quote:
Originally posted by Gene Clean
Since the Lugz ad came out in 2001, and the Eminem ad in 2005, well, you do the math...

what is Lugz? should I have heard of theme?
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post #32 of 49
Quote:
Originally posted by a_greer
what is Lugz? should I have heard of theme?

http://adweek.blogs.com/adfreak/2005...nemapple_.html
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post #33 of 49

post #34 of 49
The two are very similar.

But who cares?

This is dumb.
post #35 of 49
Quote:
Originally posted by Flounder
But in the end, it's just a video game, and in the end, it's just music.

The iPod ad that always bothered me was the ad with the little kid rapping the eminem song. If I was that kids dad, I sure as hell wouldn't be letting him listen to Eminem.

I think that you made my point for me.

It's just music, but...
post #36 of 49
Well, I like the Eminem Commercial, and I don't like the Lugs commercial.

Apple took the Lugs commercial.. gave it a celebrity focus.. and gave it a popular song to match the celebrity..

Sooo.... They took a bad "idea" and made it into a good one.

If they aren't in the same market, (which they are not) then I see nothing wrong with it.

ON A SIDE NOTE:

I was watching Adult Swim, on the Cartoon Network tonight from 11pm to 2:30am, and the commercial must have aired 10 times in that time frame. =P

Crazy.

- Xidius
post #37 of 49
For all you Eminem haters out there, it seems Apple are not too keen on him either! I found this while scrubbing through the video Yes it says TIT


post #38 of 49
so i guess there was something original in the apple ad then. psyop didn't seem to use the word "TIT" in the lugz ad.
post #39 of 49
Quote:
Originally posted by melgross
I think that you made my point for me.

It's just music, but...

Yeah, and the Eminem song in this ad is a pretty positive song about seizing opportunities.

You can't have him an ad because he has songs that are for mature audiences only?

Chevrolet uses "magic carpet ride" by Steppenwolf, a song all about getting really really high, in its ads.

You see "welcome to the jungle" by gun N roses in various sports clip montages. This is a group with songs with such classic lines as "Patnies round your knees, your ass in debris."

I could go on and on.........
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post #40 of 49
yeah, i don't know what's up. seriously, i downloaded the ad and watched it a few times, its visually very very brilliant. i would say most people under 35 would consider the ad "energetic" and "passionate" and not "violent". for the record, i turned 27 last month

however, given the somewhat "grungy" treatment of the apple logo towards the ad i think in terms of branding they want to keep this ad more targeted towards specific demographics and so maybe keeping it off the main portions of apple.com website is to maintain a broad and consistent message...
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