Childish? Yep, I read Sartre and Beckett at nine years of age, so forgive me for falling back on it.
Or, perhaps, was it satire, holding up to ridicule what was, pretty clearly, a ridiculous argument on your part. You haven't seen fit to defend your logic, I've noticed.
In general, you, Xool, Elixir and a few others were essentially caught talking like you were bigshots and knew something. I found your self-assurance repellant. You found my chastisement of you a little harsh, well, sorry. It would be helpful and less hurtful for you and your cohorts in the future if you'd, perhaps, try learning a few things before going off at such length and with such vehemence. I mean, for Chrissakes, you just admitted you don't even KNOW the Lugz ad! What kind of fool are you? It's easy to find with a 5-second google, but apparently that was too difficult for you. Here, I'll help you--go here: http://www.psyop.tv
and click on Projects>Lugz. While you're there check out their other work--as I've said it's pretty much the best there is.
The Eminem idea was stolen, and I mean that in the colloquial sense. I've seen stolen ads (you want chapter and verse? I can quote you from my time at Hal Riney, when creatives stole from each other, let alone from others). This is the single most blatant I've ever seen. The minute I saw it, I thought 'Lugz.' In that regard, I joined hundreds of other people in my field. It was shameless and low on the part of dozens of people. I don't give a rat's ass about the legality because I remember the George Harrison case and have the vague feeling that the bar is set high. My suspicion is that Lugz sent the letter to Apple as a way to continue the public shaming of Apple, which seemed to be dying away, rather than to get any legal remedy. And in that regard, I wish Lugz well, because they and psyop were robbed blind.