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New Apple ad catches Intel by surprise  

post #1 of 100
Thread Starter 
Apple's latest television advertisement, which aired for the first time during the company's keynote presentation at this week's Macworld Expo, reportedly caught Intel by surprise.

The ad, advertising the first Intel iMac, claims that for years Intel's chips have been "trapped inside PCs -- dull little boxes, dutifully performing dull little tasks." Apple's ad goes on to say that the Intel processor will finally be "set free" inside Macs. Intel, however, doesn't share those same sentiments about its other customers.

In a brief interview with CNet News.com's Ina Fried, Intel Vice President Deborah Conrad said: "Never would we characterize our customers that way."

She said that Intel cooperated with Apple for some particulars of the TV spot, but added, "We didn't know what the end result was going to be."

Apple reportedly offered Intel a peek at the final ad, but only right before Tuesday's keynote. "It's probably a good thing that we didn't see them earlier," Conrad said.

Conrad said Intel wouldn't complain if its work with Apple inspires some PC makers to think more creatively. "We certainly hope that this innovation engine kind of picks up and that you do see the beige box makers going, 'You know, maybe we could do something that looks and feels like that.' That would be a good thing, I think, from our perspective," she said.

According to Conrad, it was also Apple's idea to make Intel CEO Paul Otellini hop into a bunny suit.

Steve Jobs and Paul Otellini
post #2 of 100
My gut reaction to the ad was "That's pretty damn snotty." It reminded me of the original iMac commercials and the intel bashing ads of that era. They made me hate Macs when I didn't really have any experience with them outside of the crappy ones in our school computer lab. Advertising that makes its point by bashing the competitors has always rubbed me the wrong way. I hope this ad doesn't turn people off who otherwise would've loved to buy one.
post #3 of 100
I wonder if Apple will make Intel brand all of its chips with


Inside a MAC!


Welcome to working with Apple guys!! Get used to it!!



post #4 of 100
Geeeeez... this is just advertising, people! Can't you take it more as funny rather than "snotty"?!
post #5 of 100
Its a trap!

Look, they dont need advertising at this moment, they have a few weeks of residuals in periodicals, they have print ads and undoubtedly another burst as reviewers get the units, so they really willnot need intel advertising untill mid-Feb...and there is this little thing called the SuperBowl...
You can't quantify how much I don't care -- Bob Kevoian of the Bob and Tom Show.
You can't quantify how much I don't care -- Bob Kevoian of the Bob and Tom Show.
post #6 of 100
Steve is laughing "I got him to come out in a bunny suit"
post #7 of 100
Well Intel is use to be in control of the adverstising and paying thier customers like Dell and such to advertise and as such they got to control the ad content.

Well, as someone put it welcome to working with Apple.

And making Otellini wear the bunny suit only proves who is the bitch here.

Jobs does it to every person who comes on that stage with him.
post #8 of 100
dosen't the voice of the add sound like keifer suderland(24) or is it very similar?


by the way....i thought the add was incredibly cool!!!

everytime a windows guy tells me that MS is better than apple....i just tell them

"i think its time to update your anti virus, spam, spyware, malware and all that shit....."

people are tired of all the bullshit in windows....and now that the mac has a familiar ring to it....thanks to the ipod and intel....they will at least consider it more......
post #9 of 100
Quote:
Originally posted by hkbaq
dosen't the voice of the add sound like keifer sutherland(24) or is it very similar?


by the way....i thought the add was incredibly cool!!!

everytime a windows guy tells me that MS is better than apple....i just tell them

"i think its time to update your anti virus, spam, spyware, malware and all that shit....."

people are tired of all the bullshit in windows....and now that the mac has a familiar ring to it....thanks to the ipod and intel....they will at least consider it more......

I thought the same thing when I saw it. Watched a 2nd time and said, "nah, that's not him". Third time, "okay, it's him." Yea 2-hour season premiere on Sunday!
post #10 of 100
i know...and don't forget monday also.....so by monday night it will already be in hour 4....

since i saw the apple abc thing with the tv shows i have been hopping for a fox deal....

24, nip/tuck, the o.c. and much more.....they really rock...
post #11 of 100
Does anybody know the background music in the ad?
post #12 of 100
Quote:
Originally posted by JimiMac
Does anybody know the background music in the ad?


God Moving Over The Face Of The Waters - Moby

and yes... that's Kiefer!
1 ghz Ti, Superdrive | Dual 2Ghz Powermac | 17" LCD | 30 Gig iPod |1GB iPod Shuffle|
1 ghz Ti, Superdrive | Dual 2Ghz Powermac | 17" LCD | 30 Gig iPod |1GB iPod Shuffle|
post #13 of 100
Like I said before, I thought the coomercial was awesome. I see nothing wrong with it, yes they are bashing PC makers but thats what big corparations do. All the time I get bashed by Microsoft guys for using a mac. This commercial is an opertunity for us to shine and bash on the microsoft guys.
post #14 of 100
Quote:
Originally posted by Maestro64
...And making Otellini wear the bunny suit only proves who is the bitch here...

Otellini would have worn a glittery thong, see-through stripper heels and nipple pasties with tassle's if Jobs would have told him to.
post #15 of 100
Quote:
Originally posted by boba fett
God Moving Over The Face Of The Waters - Moby

and yes... that's Kiefer!

thanks Boba!
post #16 of 100
Quote:
Originally posted by Mike Moscow
Otellini would have worn a glittery thong, see-through stripper heels and nipple pasties with tassle's if Jobs would have told him to.

He would wear that if it brought more publicity to Intel. See? Everybody's talking about it. That's free advertisement man.

You think Otellini really gives a flying fuck what Jobs wanted him to wear? He's not your average CEO of a small company feeling lucky to be on that stage.

He's the CEO of Intel, and he has no need to dress as a bunny unless he wants to.
'L'enfer, c'est les autres' - JPS
'L'enfer, c'est les autres' - JPS
post #17 of 100
Quote:
Originally posted by Gene Clean
He's the CEO of Intel, and he has no need to dress as a bunny unless he wants to.

Exactly.
post #18 of 100
Quote:
Originally posted by Maestro64
And making Otellini wear the bunny suit only proves who is the bitch here.

What a disappointment! I read that Otellini came out in a bunny suit, I had two bizarre images in mind:

1) The pink bunny suit Ralphie had to wear in A Christmas Story.

or

2) The Playboy bunny suit!

Ho-hum, we got the clean-room bunny suit.
post #19 of 100
That is what Steve makes everyone on his stage believe.

Jobs in Bhuddist voice: Oh, no YOU WANT to wear the bunny suit!!

YOU WANT TO....as he waves his hand

Ortelenni

"yes MASTER, i want to wear a bunny suit....it is all my idea..... if it pleases you"

Jobs: good!


post #20 of 100
About Otellini wearing the bunny suit. Big whoop. The ad was for Mac fans not converts. Converts to Windows don't come out day one. This is more in line of "Redmond. start your photocopiers" style of ad. Chiat/TBWA are known for this type of advertising, and I haven't heard that Apple is changing ad agencies.
Everyone who has a grudge against Apple is looking for the negative spin on everything that Apple does. Look at CNET's article "Apple fans hate MacBook Pro" Irresponsible journalism at its worst. It talks about some people not liking the name. This is just another example. Privately I'm sure Intel loves the fact that Apple is kicking some butt already. Even the new machines that are out from Acer and MSI using Duos are only about 100 - $150 cheaper. Without the software and without the $150 worth of spam and anti virus you'll need to have the machine run for any length of time.
Make it idiotproof and they'll just make a
better idiot.
Make it idiotproof and they'll just make a
better idiot.
post #21 of 100
How large a customer is Apple for Intel? Large enough for their CEO to spend one morning with Jobs and deliver the same chips as they deliver for everybody else at the same time. How large a customer was Apple for IBM? Large enough to deliver a chip that was build more or less to Apples specs.

Apple is Intels bitch now. Or rather Apple is a customer for Intel like anyone else. Apple is probably a bit more exciting as a customer than WinBox producers since Apple will be able to adopt new features faster than others, since they control the OS themselves. But should Apple leave Intel again it would probably not be more than a bullet point in the morning news summary for the CEO.

You have to see his appearence in a bunny suit in relation to the old "Toasted Bunnies" commercial that was directed towards Intel and their hot Pentium chips. Intel delivering the chips on stage is for Apple: "Hey see. If you just tried you could also deliver a cool but powerful chip." For Intel the message is: "Hey look. You mocked us when you turned to PPC. Look what that brought you." Looking back on the last three years of Apples chip panic I really see the "Intel interpretation" as the one most truthful to the situation. Apple was running out of options and really had nowhere else to go but to Intel. Now Intel has added about 5% to their sales figures while Apple has placed 100% of their chip needs in one basket. A basket that could give a fuck about Apple (for what would really happen if Apple left Intel? Apple would have to sell computers without chips or with really suboptimal chips and everyone, EVERYONE, would migrate to Windows, leaving Apple back as a music player manufactor).

I really can´t see how that make Jobs anything less than the slave, bitch, the taking part, aso of that relationship.

About Intels reaction to the commercial: Of course Itel has to say what they did. If they said anything else, like "Hehe. Yeah Apple is right. 95% of our costumers make shitty products", their business would be in real jeopardy. Notice how the scene from the Intel lab doesn´t really is optimal wrt the text in commercial. "Setting processors free"? What about letting the walfers exit the factory 2001 style (as how I actually thought the commercial would end). The clips from the lab looked more or less like stock film. Apple can´t even get Intel to really coorporate with the shooting of a commercial.
"I reject your reality and substitute it with my own" - President Bush
"I reject your reality and substitute it with my own" - President Bush
post #22 of 100
Apple can't be stupid enough not to be planning for the eventual alienation of Intel, as a supplier. I assume they're already in secret talks with AMD. How long will it take? Will they burn through all the existing chip manafacturers before the dynamic changes? The problem with this is that we all suffer for Job's personality issues when we get stuck with obsolete equipment.
post #23 of 100
Does AMD have anything with the power of this new gen chips from Intel without demanding 0.21 nuclear power plant?
"I reject your reality and substitute it with my own" - President Bush
"I reject your reality and substitute it with my own" - President Bush
post #24 of 100
You can't take 'set free' as it is, anyway. Apple's management is probably far too infantile to realize that they missed a number of trains quietly departing - as in, making OS X adopt some really good AIX features and make it run on IBM servers and workstations; making OS X available on cheap beige boxes with lots of LEDs, extremely fast processors and industry strength casing; making OS X available on the smallest Dell notebooks available - none of this is happening, or will be happening anytime soon, if Apple continues like this.

So it's not 'set free'. It's 'imprisoned'. Apple imprisons these Intel chips, and I find that quite clear to see. There is nothing about the new Apple Intel computers that breathes a new "set free".
post #25 of 100
Thats probably how a WIndows user would think when seeing the commercial ("Why can´t I build my own mac?").

As a Mac user, who has traded the commodity of PCs for the flexibility of the OS, I and probably the large majority of Mac users know what they mean by "setting free".

So the commercial is probably not effective for wooing Windows users over. Its for the devotees.
"I reject your reality and substitute it with my own" - President Bush
"I reject your reality and substitute it with my own" - President Bush
post #26 of 100
Quote:
Originally posted by Ptrash
Apple can't be stupid enough not to be planning for the eventual alienation of Intel, as a supplier. I assume they're already in secret talks with AMD. How long will it take? Will they burn through all the existing chip manafacturers before the dynamic changes? The problem with this is that we all suffer for Job's personality issues when we get stuck with obsolete equipment.

Since when is it Job's fault that Apple is switching to Intel? The fact remains that the intel macs are benchmarking better then the AMD. Its purely business. Steve my have personal issues but I doubt that at this point in his life he is basing design of future computers on whether or not he LIKES someone.

The funny thing is the comments (by another individual) about Apple is somehow in the debt of Intel and should be made fun of because they didn't use PC chips... Since when did Apple use x86 processors? If you know anything about computers then you know that there was never a time when Apple gave in to using PC processors... So what is this guy talking about? I don't know. He mentioned something along the lines of Apple switching every three years. Ok that also makes no sense. The last switch was from one manufacturer of PowerPC (Motorolla) to another (IBM).

If you are going to insult a company based on their past decisions make sure you know what those decisions are. Also make sure you know the motivation behind those decisions.
post #27 of 100
Quote:
Originally posted by Anders
Does AMD have anything with the power of this new gen chips from Intel without demanding 0.21 nuclear power plant?

Turion.
'L'enfer, c'est les autres' - JPS
'L'enfer, c'est les autres' - JPS
post #28 of 100
I guess I am "another individual" and "this guy" so I better answer

Quote:
Originally posted by drakethegreat
The funny thing is the comments (by another individual) about Apple is somehow in the debt of Intel and should be made fun of because they didn't use PC chips... Since when did Apple use x86 processors?

Since now? I don´t really understand your point

Quote:
Originally posted by drakethegreat
If you know anything about computers then you know that there was never a time when Apple gave in to using PC processors... So what is this guy talking about?

Well Apple just gave in. You never ask your developers to adopt to a new paradigm if you don´t need to. Especially not after having making classic->X and multiple API changes within a few years.

More to the point: The laptops just did not have any future with the PPC chips. They were dead in the water not now, but one year ago. The i- and PowerMac probably had up to a year of life in them yet, depending on the liquid cooling technique Apple was ready to use.

So yes, Apple gave in, they had no choice since there was no alternative.

Quote:
Originally posted by drakethegreat
He mentioned something along the lines of Apple switching every three years. Ok that also makes no sense. The last switch was from one manufacturer of PowerPC (Motorolla) to another (IBM).

If you are going to insult a company based on their past decisions make sure you know what those decisions are. Also make sure you know the motivation behind those decisions.

First of all, the last three years were referring to Apples switch from Mot to IBM and now to Intel. If Mot had delivered what Apple needed they would not have switched and had IBM delivered what Apple wanted they would NEVER have moved to Intel. The decisions was not a choice by Apple, it was necessity.

EDIT: OR rather: Mot and IBM made the decision for Apple by not dancing to their music.
"I reject your reality and substitute it with my own" - President Bush
"I reject your reality and substitute it with my own" - President Bush
post #29 of 100
Quote:
Originally posted by Ptrash
Apple can't be stupid enough not to be planning for the eventual alienation of Intel, as a supplier. I assume they're already in secret talks with AMD. How long will it take? Will they burn through all the existing chip manafacturers before the dynamic changes?The problem with this is that we all suffer for Job's personality issues when we get stuck with obsolete equipment.

That is the dumbest commentary of assgas so far.

When you start equating your computer with literal human sufferance I find you really don't grasp the purpose of it--it's a tool.

Intel is a Chip manufacturer. AMD is a chip manufacturer. When Intel attempts to shape Apple as it's bitch which is hilarious to say the least, Apple will have the ability to switch chips.

OS X's architecture is chip agnostic. That's just intelligent development and vision knowing that in the land of silicon valley your friends are your enemies.
post #30 of 100
Quote:
Originally posted by Anders
Does AMD have anything with the power of this new gen chips from Intel without demanding 0.21 nuclear power plant?

AMD is pretty good at the power consumption in the desktop realm, quite a bit better than Intel's current desktop chips, and until IBM released the 970MP, AMD's chips were considerably cooler operating than the equivalent IBM chip.

Quote:
Originally posted by macFanDave
Ho-hum, we got the clean-room bunny suit.

Did you seriously expect the other options from the CEO of a chip company, one previously known to use those clean-room bunny suits in ads?
post #31 of 100
Quote:
Originally posted by Gene Clean
http://en.wikipedia.org/wiki/Athlon_64_X2

Quote:
Power Consumption (TDP): 110 Watt max

Is that a "no"?
"I reject your reality and substitute it with my own" - President Bush
"I reject your reality and substitute it with my own" - President Bush
post #32 of 100
I updated my answer: Turion64.
'L'enfer, c'est les autres' - JPS
'L'enfer, c'est les autres' - JPS
post #33 of 100
Quote:
Originally posted by Gene Clean
I updated my answer: Turion64.

Wow. That one actually sound impressive (from the wiki entry).

Is it dual core?
"I reject your reality and substitute it with my own" - President Bush
"I reject your reality and substitute it with my own" - President Bush
post #34 of 100
Quote:
Originally posted by Anders
Is it dual core?

Not yet, but soon.

Quote:
AMD Taylor

The long rumoured Taylor Dual Core followons to the original Lancaster Turions are due to arrive in Q1 of 2006. Information has only recently surfaced that Taylor will indeed appear initially in low TDP Socket S1, also known as Socket 638, and will feature additional power saving technologies, such as dynamic cache activation. Taylor core will also use DDR-II memory controller from the outset. As the release date draws near, more information should surface about the well guarded specifications, when some reports pinned the inital maximum frequencies to be somewhere between 2.20 and 2.66 GHz.

AMD Taylor will first appear on IBM's 90nm Silicon on insulator (SOI) process, but will migrate to 65nm, likely with Silicon-Germanium (SiGe) stressed process which was recently achieved through the combined effort of IBM and AMD, with 40% improvement over comparable 65nm processes.
'L'enfer, c'est les autres' - JPS
'L'enfer, c'est les autres' - JPS
post #35 of 100
Quote:
Originally posted by Maestro64
And making Otellini wear the bunny suit only proves who is the bitch here.

Paul Otellini is not opposed to wearing costumes. He has done it for dramatic effect at a number of presentations.
"When I was a kid, my favourite relative was Uncle Caveman. After school, wed all go play in his cave, and every once and awhile, hed eat one of us. It wasnt until later that I discovered Uncle...
"When I was a kid, my favourite relative was Uncle Caveman. After school, wed all go play in his cave, and every once and awhile, hed eat one of us. It wasnt until later that I discovered Uncle...
post #36 of 100
Quote:
Originally posted by AppleInsider
Intel Vice President Deborah Conrad said: "Never would we characterize our customers that way."

Allow me to reframe:

Soon-to-be Intel Ex-Vice President Deborah Conrad said: "Never would we characterize our customers that way."
post #37 of 100
Quote:
Originally posted by Anders

Apple is Intels bitch now. Or rather Apple is a customer for Intel like anyone else.

Ottellini said that a thousand people worked at Intel to make this transition (Apple's switch to Intel) happen.

He might be referring simply to all people who worked on the new Intel Core Duo chips or more likely to all people involved in EFI or to those helping Apple design a new motherboard (or adjust an Intel one) but to me this does not sound like "a customer like anyone else".
post #38 of 100
Quote:
Originally posted by Mike Moscow
Otellini would have worn a glittery thong, see-through stripper heels and nipple pasties with tassle's if Jobs would have told him to.

thats hilarious, and yet true! Jobs rules!
post #39 of 100
My old work place (mobile company) tried to marked themselves by our supposely great customer service: "We have hundreds of customer service workers just waiting to help YOU set up YOUR phone"

There is lies, there is statistics and then there is marketing speak
"I reject your reality and substitute it with my own" - President Bush
"I reject your reality and substitute it with my own" - President Bush
post #40 of 100
Quote:
Originally posted by inslider
Allow me to reframe:

Soon-to-be Intel Ex-Vice President Deborah Conrad said: "Never would we characterize our customers that way."

HAH! you think AAPL hasTHAT much power????? Dell buys more from Intel in a day than does Apple in a week.
You can't quantify how much I don't care -- Bob Kevoian of the Bob and Tom Show.
You can't quantify how much I don't care -- Bob Kevoian of the Bob and Tom Show.
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