The network on Friday announced that it is making the popular reality-television show "Survivor" available for download on the CBS.com Web site for $1.99 an episode.
CBS is likely to make more of its content available, depending on the success of the "Survivor" effort, Larry Kramer, president of CBS Digital Media, said in an interview that was covered at CBS MarketWatch.
Kramer said if sales go well, CBS will definitely add more content to its Web site. Initially, the episodes won't have commercials, but CBS is also looking into possible sponsorship arrangements, he said.
In an effort to attract new viewers, CBS has signed content distribution pacts with Comcast, which is offering certain shows on-demand, and Google, which is launching a video service for TV shows and movies, MarketWatch reported.
Kramer also said CBS is in talks about other distribution deals with a wide range of parties, including Apple.
Unlike Apple's iTunes service, which serves up downloadable video files that can be saved on a users computer, CBS said episodes of "Survivor" purchased through its Web site can only be viewed up to 24 hours from the time they are ordered.