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Apple "MacBook" filing suggests iBook re-branding

post #1 of 55
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Apple Computer last month filed for a trademark on the term "MacBook," which may hint at a re-branding of its iBook consumer notebook product line later this year.

The Feb. 22, 2006 filing, made with the United States Patent and Trademark Office, describes MacBook as "computers, notebook computers, computer hardware, computer software, computer peripherals."

The document carries a priority date of Sept. 28, 2005, implying that Apple first filed for the trademark outside the United States late last year -- about three months before the company officially re-branded its professional PowerBook notebook computers under the "MacBook Pro" moniker.

The filing is just the latest evidence to suggest the company will rename its iBook consumer notebooks "MacBooks" early in the Spring when it rolls out a pair of the "stunning" new portables based around a 13-inch widescreen display and Intel's Core Solo and Core Duo processors.

At the unveiling of Apple's 15-inch MacBook Pro professional notebook in January, Apple chief executive Steve Jobs said the decision to ditch the PowerBook name in favor of MacBook Pro was part of an ongoing company effort to better leverage and distinguish the company's "Mac" trademark and brand along with its personal computer offerings.

Also in January, AppleInsider noted the company had filed for a trademark in New Zealand on the term "Mac Pro" -- which may imply that the company also has aspirations of re-branding its professional desktops, currently called Power Macs, later this year.

In this filing, dated November 18, 2005, Apple broadly described "Mac Pro" as "computers; computer hardware; computer software; computer peripherals; notebook computers; laptop computers; tablet computers; computer servers; handheld computer" and so forth.

A MacBook filing almost identical to the one filed in the Unite States, also turned up in New Zealand on Feb. 23, a day after the US filing was made.
post #2 of 55
oh, its coming that's for sure...

just take that core solo mac mini, smash it flat and add a screen, integrated graphics and all! Here's to hoping for better than that...
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post #3 of 55
Quote:
Originally posted by sandau
oh, its coming that's for sure...

just take that core solo mac mini, smash it flat and add a screen, integrated graphics and all! Here's to hoping for better than that...

If they can put a core duo in a mini for $799, they can put a core duo in an iBook for $1299. Intel IG looks baked into the cake though.
post #4 of 55
Quote:
Originally posted by sandau
oh, its coming that's for sure...

just take that core solo mac mini, smash it flat and add a screen, integrated graphics and all! Here's to hoping for better than that...

Indeed. Just looking at my iBook right now I can see how simple it will be for Apple to do that.

Here's hoping it has the full range of ports that the Mac Mini has, including optical audio output, and a mini-DVI output instead of mini-VGA. I guess the modem will go, which is a shame as it's useful for faxes (the two times a year I need to send one anyway).
post #5 of 55
add fax ability to .mac and charge more calling it .mac pro with more business functions built around it. Perhaps adding Pro Care as part of the mobile me thingy.
post #6 of 55
Why New Zealand?
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post #7 of 55
..and the waiting continues?
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post #8 of 55
Quote:
Originally posted by Hattig
Here's hoping it has the full range of ports that the Mac Mini has, including optical audio output, and a mini-DVI output instead of mini-VGA. I guess the modem will go, which is a shame as it's useful for faxes (the two times a year I need to send one anyway).

Here's hoping Apple will offer an optional graphics card, like the majority of other notebook manufacturers. I think mini-DVI out is a given now that it's standard on the iMac, and I would love to see analog/digital audio in and out. More importantly, extended desktop should be a shoo-in. The time has come for all of these things.

I could give a hoot about the lack of S-Video, modem, or card slot, although an express card slot would definitely make the MacBook package more attractive.

As far as the enclosure is concerned, I think it needs to greatly improve upon the iBook enclosure. The matte white they use on the interior of the iBook is getting old stylistically. If anyone can make white look current it's Apple.
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post #9 of 55
While I believe that a MacBook will eventually come and replace the iBook, I don't think that this trademark has anything to do with it. Why? Because you can't trademark the word "Pro" - at least not without getting laughed at.

As far as specs for the MacBook go, my predictions are:

same as the Mac mini, with the exception of: two or three USB ports instead of four, and a real graphics card instead of the GMA950 - hopefully, Apple will use the ATi Mobility Radeon X1400 (w/ 64 MB VRam - standard) and disable HyperMemory (the feature that sucks off system memory). Also, the obligatory IR Receiver + Front Row as well as the iSight.
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post #10 of 55
I agree--more MacBooks are a shoe-in, and an iBook-rebranding is pretty certain too, but I don't see this trademark being evidence of any future plan.

From the moment the MacBook Pro appeared, it was a CERTAINTY that "MacBook" would be trademarked. Apple would want to stop anyone else from using the MacBook name in any way.

Whether Apple planned to re-brand iBooks or not, they'd still have filed this trademark.
post #11 of 55
Dell seems to use integrated graphics, even the older GMA900 chipset and not the GMA950 used in the Mac mini, on laptops up to $1499. Why would Apple use dedicated graphics on a cheap laptop, if Dell and most PC manufacturers don't?
post #12 of 55
Quote:
Originally posted by DHagan4755
I could give a hoot about the lack of S-Video, modem, or card slot, although an express card slot would definitely make the MacBook package more attractive.

The graphics card in the MacBook Pro does include full S-Video support, but it does not include the cable required. For that, you have to pay $19.

You do have a point with the modem though. I don't know about the US, but here in Europe, the vast majority of people haven't used a modem in years. If you really need it, it's available to you for $49 (in my opinion, Apple should offer it for $29 to people who really need it).

Actually, the MacBook Pro does include an express card slot (at least, mine does). Maybe you were thinking PC card slot?
post #13 of 55
Quote:
Originally posted by Robin Hood
Dell seems to use integrated graphics, even the older GMA900 chipset and not the GMA950 used in the Mac mini, on laptops up to $1499. Why would Apple use dedicated graphics on a cheap laptop, if Dell and most PC manufacturers don't?

I look forward to the next flame fest as Mac users who don't understand vent again about the graphics. IG is the standard for PC desktops and laptops now up to a pricepoint. The Macbook will have IG. Apple now is using the same hardware as your basic PC.
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post #14 of 55
Quote:
Originally posted by hmurchison
I look forward to the next flame fest as Mac users who don't understand vent again about the graphics. IG is the standard for PC desktops and laptops now up to a pricepoint. The Macbook will have IG. Apple now is using the same hardware as your basic PC.

I agree..! The MacBooks (iBooks) will have IG, the pro-version will have graphics cards... I can see integrated 64mb ala mac mini in the macbooks & 128mb (@least as an option) on the 12 or 13 macbooks pro..

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post #15 of 55
I thought most of us here expected a name like ShiteNameBook to compliment the product with the ShiteNameBook Pro name.

And I think we should wait to see the benchmarks to see if integrated graphics is still the ball and chain that it used to be. I think it may very well be that the 950 is a lot faster than the previous model's ATI 9200.
post #16 of 55
I wonder what the XServe will be called. Mac Server?
post #17 of 55
Quote:
Originally posted by Robin Hood
The graphics card in the MacBook Pro does include full S-Video support, but it does not include the cable required. For that, you have to pay $19.

Does that reduce the number of active displays? Couldn't the old PowerBooks operate two monitors and one TV at the same time?
post #18 of 55
If there is to be a "Mac Pro," might there be a plain ole "Mac" too?
post #19 of 55
Quote:
Originally posted by TheTSart
If there is to be a "Mac Pro," might there be a plain ole "Mac" too?

My guess is that Apple's answer to that question would be that it is the iMac. They don't seem willing to produce a consumer mid-tower type computer.
post #20 of 55
Quote:
Originally posted by JeffDM
My guess is that Apple's answer to that question would be that it is the iMac. They don't seem willing to produce a consumer mid-tower type computer.

This is true... However I think that as Apple turns all Intel & Virtual PC becomes native on macs, things might change apple's aproach towards win users.. it has already begun with the mini, of course is for everyone, but still not flexible in terms of upgrades (those that win users love).

I do see a mid tower in the future, ala apple "of course" in between the mini & power, a headless imac if you may that could be @ $999 (1/2) of a powermac & almost double than the base mini..

same as the mini (bring your own stuff) or power mac just not that expensive... a box with enough power to get to use the pro apps, games, play around with it.. i feel that windows users like this idea and since mac os is not being licensed to other PC makers anytime soon (try never!) why not add this box for those who seek it..

it could even be targeted for work.. i mean there is a lot of people that don't want to spend on a display (iMac) but want a mac more powerfull than a mini but not as expensive as the powermac.

but! in the end:

would it hurt mini sales... my guess is not..
would it hurt imac sales... maybe, maybe not.. it depends!
would it hurt powermac sales... definetly not!!

of course, i could be wrong!

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post #21 of 55
Several things about an iBook replacement, based on past experience with Apple and their limited offerings:[list=1][*]It won't support dual monitors, except with mirroring. You want dual monitors, sorry, you need a "Pro" book.[*]DVI out might be allowed, but its iffy.[*]Sorry, no ExpressCard slot. You want expandability, get the "Pro" book.[*]Integrated graphics, no doubt. You want highe-end graphics card, get a "Pro" book.[*]My guess would be optical audio out capability, but not audio in.[*]No modem. Apple has declared all telephony communications dead.[*]iSight optional (hopefully optional). I have no need for one, but they added it to the iMac, which makes me wonder one way or the other.[*]One Firewire 400 port, if you're lucky (by the way, if you think they'll always support firewire because of all those aging firewire ipods out there, since when has that ever stopped Apple from tossing ports or hardware compatibility before?)[*]Lots of stuff most people will never use, but in there anyway so they can charge a high price, and the mac-heads can say "Yeah, but a comparably specced Dell costs the same!"[*]New lame design (well, since everyone says the current design is getting 'old', then they'll have to change it, but then half of the people will call it lame and blah, because you can't satisfy mac users, no matter how "hard" they try - well, if they tried hard, that is).[/list=1]

Apple will do with these laptops what they've always done. Restrict them down so people who are in the market for a pro book won't be tempted to get an iBook. And they'll make sure the iBook starts in the $1000 range, right in between the mini and the iMac.

Oh, and for that dreamer (yes, you know who you are!) who actually said I do see a mid tower in the future, ala apple "of course" in between the mini & power, a headless imac if you may that could be @ $999 (1/2) of a powermac & almost double than the base mini.., all I've got to say, is, of course, you're dreaming!

Apple doesn't want to make a cheap tower. if they made a cheap tower, those who want that functioanlity could possibly buy it instead of the power line. That's lost sales. Plus, Apple has yet to do it in the last 5 years or so, despite desparate clamoring from mac users who hate holding on to their towers for 5 years waiting to save enough money to buy a new one. Why is switching to intel finally going to get apple to see the light?

They tried a 'cheap' tower, the single 1.8GHz G5 at $1500. A truly lame offering from apple (if you hiked its memory requirement, hard disk, and a couple of other things to the low-end duals, you got close to the same price, with an extra processor). And you can tell they cared alot for that product, as they can't seem to fix the probems people have with it, and they stopped selling it.

Oh, and what exactly could they do with it? They could only put in one extra drive bay (since the current towers have only one extra), a slot or two (but not PCI-Express?), and that's it. Anything else, and they'd already be out-speccing the incredibly lame "pro" machine specs they have now (hell, the mini has more USB ports then any other mac).
post #22 of 55
Quote:
Originally posted by Louzer
Several things about an iBook replacement, based on past experience with Apple and their limited offerings:[list=1][*]It won't support dual monitors, except with mirroring. You want dual monitors, sorry, you need a "Pro" book.[*]DVI out might be allowed, but its iffy.[*]Sorry, no ExpressCard slot. You want expandability, get the "Pro" book.[*]Integrated graphics, no doubt. You want highe-end graphics card, get a "Pro" book.[*]My guess would be optical audio out capability, but not audio in.[*]No modem. Apple has declared all telephony communications dead.[*]iSight optional (hopefully optional). I have no need for one, but they added it to the iMac, which makes me wonder one way or the other.[*]One Firewire 400 port, if you're lucky (by the way, if you think they'll always support firewire because of all those aging firewire ipods out there, since when has that ever stopped Apple from tossing ports or hardware compatibility before?)[*]Lots of stuff most people will never use, but in there anyway so they can charge a high price, and the mac-heads can say "Yeah, but a comparably specced Dell costs the same!"[*]New lame design (well, since everyone says the current design is getting 'old', then they'll have to change it, but then half of the people will call it lame and blah, because you can't satisfy mac users, no matter how "hard" they try - well, if they tried hard, that is).[/list=1]

Apple will do with these laptops what they've always done. Restrict them down so people who are in the market for a pro book won't be tempted to get an iBook. And they'll make sure the iBook starts in the $1000 range, right in between the mini and the iMac.

Oh, and for that dreamer (yes, you know who you are!) who actually said I do see a mid tower in the future, ala apple "of course" in between the mini & power, a headless imac if you may that could be @ $999 (1/2) of a powermac & almost double than the base mini.., all I've got to say, is, of course, you're dreaming!

Apple doesn't want to make a cheap tower. if they made a cheap tower, those who want that functioanlity could possibly buy it instead of the power line. That's lost sales. Plus, Apple has yet to do it in the last 5 years or so, despite desparate clamoring from mac users who hate holding on to their towers for 5 years waiting to save enough money to buy a new one. Why is switching to intel finally going to get apple to see the light?

They tried a 'cheap' tower, the single 1.8GHz G5 at $1500. A truly lame offering from apple (if you hiked its memory requirement, hard disk, and a couple of other things to the low-end duals, you got close to the same price, with an extra processor). And you can tell they cared alot for that product, as they can't seem to fix the probems people have with it, and they stopped selling it.

Oh, and what exactly could they do with it? They could only put in one extra drive bay (since the current towers have only one extra), a slot or two (but not PCI-Express?), and that's it. Anything else, and they'd already be out-speccing the incredibly lame "pro" machine specs they have now (hell, the mini has more USB ports then any other mac).

thank you for clearing that up!
not dreaming anymore!
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post #23 of 55
I'm sorry. Is there some real news here?

I mean I don't think we needed and official trademark filing to make a pretty solid guess that:

a) There will be an Intel-based (probably Core Solo, w/Core Due BTO option) consumer notebook, and...

b) Based on the renaming of the PowerBook to "McBook Pro" that said consumer notebook would be called "MacBook".

There is no news here.
post #24 of 55
I agree that a future MacBook is practically a shoe in. Then again, like the Mac mini and various iPods, it could be some other type of MacBook, MacBook mini perhaps. I guess we'll know soon enough.

It all depends on system specs and form factor. If Apple wants to leave room for a model between the iBook replacement and MacBook Pro, calling it a MacBook mini is far more likely.
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post #25 of 55
It just seems odd they would take away the iBook name while leaving the iMac name. I guess that is why I don't make the big bucks at Apple...
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post #26 of 55
Quote:
The Feb. 22, 2006 filing, made with the United States Patent and Trademark Office, describes MacBook as "computers, notebook computers, computer hardware, computer software, computer peripherals."

I realize that there might be some logic to why people think the name of the new ibook will be changed to MacBook but based on the above one could deduct that the ilife name would change as well.

For what it's worth though I don't really care what they call it but I'll be shocked if they truly lose the ibook name. It sets apart the line and is very recognizeable. I could see something like iBook Pro, Mac iBook, or even iMacBook Pro before them going with MacBook.
post #27 of 55
I said it before, and will again.


When the 'MacBook' is introduced, the 'MacBook Pro' name will not only make sense then, but it will begin to sound like a good name!


Mark my words the name will start to grow on everyone!!!
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post #28 of 55
Quote:
Originally posted by JeffDM
And I think we should wait to see the benchmarks to see if integrated graphics is still the ball and chain that it used to be. I think it may very well be that the 950 is a lot faster than the previous model's ATI 9200.

My iBook has a Radeon 9550 - that's not a totally crap card, it probably beats the GMA950 fairly soundly.

It is for that reason only that I suspect that apart from the basic MacBook model ($799-$899 Core Solo 1.5GHz) the other models might have discrete graphics (X1400), for example $999 Core Solo 1.66GHz, $1199 Core Duo 1.66GHz.
post #29 of 55
I have got a horrible feeling that this means there will be another overhaul of the iMac, which will become The 'Mac'.

Probably (Hopefully) won't happen until the Autmn though

It appears to me that they are going to transition the remaining machines to Intel a LOT sooner than expected with the last machines arriving at WWDC.
That leaves the Autumn/Education season wide open for the first revisions to the Intel lines alongside some nice Xmas iPod revisions with WiFi/Bonjour
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post #30 of 55
Quote:
Originally posted by Hattig
My iBook has a Radeon 9550 - that's not a totally crap card, it probably beats the GMA950 fairly soundly.

The thing is, I would like to see some benchmarks before I can accept claims like that. The 9x series Radeons are already two or three generations old so an integrated chip could still be competitive.
post #31 of 55
Quote:
Originally posted by Robin Hood
Dell seems to use integrated graphics, even the older GMA900 chipset and not the GMA950 used in the Mac mini, on laptops up to $1499. Why would Apple use dedicated graphics on a cheap laptop, if Dell and most PC manufacturers don't?

Well I hope then that if it's got to have IG that they use the 128mb version of the 950.
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post #32 of 55
Quote:
Originally posted by Ireland
I said it before, and will again.


When the 'MacBook' is introduced, the 'MacBook Pro' name will not only make sense then, but it will begin to sound like a good name!


Mark my words the name will start to grow on everyone!!!

I actually think that can cause confusion amoung average consumers because right now people use the term macbook to mean the macbook pro all the time. I think the names are too similar.
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post #33 of 55
Quote:
Originally posted by JeffDM
The thing is, I would like to see some benchmarks before I can accept claims like that. The 9x series Radeons are already two or three generations old so an integrated chip could still be competitive.

The Radeon 9550 has 4 parallel pixel pipelines & 2 programmable vertex shader pipelines. It is powered by the same R350/360 core as the 9600 PRO and XT.

The ATI integrated chipset graphics are better than the GMA900 (which mostly is a slower version of the GMA950 - 400MHz vs 333MHz). The integrated ATI chipset has 2 pixel pipelines, half that of the 9550, but may run faster (I don't know how fast Apple clock the 9550 in the iBook). Also Intel's graphics chips never seem to get anywhere near theoretical performance.

Therefore I'm reasonably confident that the 9550 will beat the GMA950.
post #34 of 55
Quote:
Originally posted by ecking
I actually think that can cause confusion amoung average consumers because right now people use the term macbook to mean the macbook pro all the time. I think the names are too similar.

I'd go so far as to say that if you don't know the difference the standard MacBook would be fine for you. The Pro/Prosumer who needs a MacBook Pro wouldn't settle for anything less unless they knew what they were doing.
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post #35 of 55
Quote:
Originally posted by jms698
Why New Zealand?

Hot chicks? Great for movies? Tv series like Xena and Hercules make it a great tourist spot?
post #36 of 55
Quote:
Originally posted by JeffDM
The 9x series Radeons are already two or three generations old so an integrated chip could still be competitive.

The 9200 is a version of the 8500.
The 9550 is a version of the 9600.

GMA is no competition for a 9600 class chip.
post #37 of 55
Quote:
Originally posted by mdriftmeyer
Hot chicks? Great for movies? Tv series like Xena and Hercules make it a great tourist spot?

hobbits?
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post #38 of 55
Quote:
Originally posted by TheTSart
If there is to be a "Mac Pro," might there be a plain ole "Mac" too?

eMac?
post #39 of 55
At the end of the intel iMac advert dont they just show the word mac? (from memory) ..

Seems to be perfect indication of the future naming, including the iMac, which will be rebranded to just mac once people have got used to it in the ad.
post #40 of 55
Quote:
Originally posted by gsxrboy
At the end of the intel iMac advert dont they just show the word mac? (from memory) ..

Seems to be perfect indication of the future naming, including the iMac, which will be rebranded to just mac once people have got used to it in the ad.

No.

If you're talking about Mac, in the real world, people think: "Hey, McDonalds".

If you say iMac, in the real world, people think: "A computer, right?"

What's wrong with iMac?
If the "iMac" has to renamed to "Mac", so has the MacBook (Pro). Mac mini, Mac Pro, etc.

It's "Power" out and, as necessary, "Mac" in.
"Book" is a book?
"Book Pro" is a difficult book?
"MacBook (Pro)" is a computer.

And you know what?
so is an "iBook".
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