"Hi, I'm Steve Jobs. Have you ever been frustrated at your computer? Does it never do what you want? Do you spend hours on the phone trying to find out how to get simple things done? Does your computer crash all the time? Well, I'm here to tell you about a computer that's so much better than anything you've ever seen before. It never crashes. It's easy to use. And you can do what you want with it whenever you want..."
"...so you can use a Mac to import movies from your camera, edit them, and burn them to a DVD. How much would you pay for a computer that can do all that? And remember, that's not all it can do: it can edit movies, manage your music collection, and print your photographs. But, wait, there's more..."
"But don't take our word for it, take a listen to these genuine testomials."
"I was trying to save my document, and it was, like, beep beep beep, and it was all gone. But then I got a Mac and it never lost my documents. Thanks Apple Macintosh!"
"But wait. If you call to order within 15 minutes of this infomercial, we'll throw in this iPod leather case, worth $99, absolutely free!"
(And finally, we realise the truth. The iPod Leather Case isn't there to sell, it's because Apple needs an "expensive" free gift to include when it starts on the infomercials. Now we know.)