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Report: Visual ads to show up on iTunes

post #1 of 75
Thread Starter 
Apple Computer may soon disrupt the purity of its iTunes interface by introducing visual advertising spots that would appear within the ubiquitous jukebox application.

Citing content partners who have been briefed on the matter, AdAge is reporting that the company's current plans call for the ads to appear only in the lower-left corner of the iTunes library.

The ads would display "while users listen to podcasts from their computers rather than from portable devices."

The report speculates that an introduction of visual ads could be the first step to allowing ads in other content areas or on iPods. So far, Apple has limited such intrusions to audio spots embedded in some of the podcasts offered via iTunes.

ESPN Radio, which supplies some of iTunes' most popular ad-supported sports podcasts, is said to be working with the Cupertino, Calif.-based iPod maker on the new advertising offering.

"Our ad model is performing very well thus far. We offer gateway audio ads, often voiced by ESPN talent and a 30-second brand-sell spot," Marc Horine, general manager-new media at ESPN Radio, told AdAge. "We are looking at new technology that will provide a much richer advertising experience and hope to roll that out very soon."

Apple declined to comment on the report.
post #2 of 75
It wouldn't surprise me one bit if Apple dragged iTunes even lower than it is right now.

iTunes used to be good...now it's a heaping pile of shit.
post #3 of 75
Well I don't use it, but that is low...

Quote:
Originally posted by kim kap sol
It wouldn't surprise me one bit if Apple dragged iTunes even lower than it is right now.

iTunes used to be good...now it's a heaping pile of shit.

What do you mean by this? I am curious.
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post #4 of 75
Well, if I were an optimist I'd point out that ads in good taste may be both more pleasing to consumers and more beneficial to companies. But, this really doesn't sound too good. With Apple, ads probably won't delay you in browsing the music store, but still, ther is definitely a trend of growing hostility towards ads. I even like TV commercials (gasp) but only if they crack me up (whew). Plus, there isn't all too much advertisement in CD stores, you know?
post #5 of 75
Excuse me - VOMIT!

iTunes is also a personal music Library application.

Nevermind - roll on iTunes adblock plugin.
post #6 of 75
NOOOOOOOO. I don't want ads in my iTunes. That's crap
post #7 of 75
Ads in the music store would be fine... Ads while accessing my personal library would be enough to piss me off, but probably not to make me stop using iTunes unless it severely limits room for the interface or is too flashy... Ads on my iPod (or ads in iTunes with sound, which I hope will never happen,) would be enough to make me convert my library and start using some other music service without ads (or go back to CDs). That invasion of my personal music enjoyment would be enough to destroy any love I have for Apple.
post #8 of 75
It says it's only for podcasts. Those are so riddled with ads anyways; what would be new? It appears that anyone making a podcast out of enjoyment doesn't limit their audience by putting in a podcast, but those who have been doing it for a while see the need for one reason or another (some I may or may not agree with) to start making money from it. It's silly, but until I see obtrusive ads when I view my music library (And no, I am not taking into accord the mini store, at least it's relative to what I am listening/viewing) I am not going to worry.
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-Shawn
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post #9 of 75
Ads are invading OSX, to the point where if Apple does this, I may consider just going back to windows; at least there the ad-blocking tech is well established.

I buy music from iTunes, I listen to podcasts, the podcasters (and THIER ads, which right now now are done in a reasonable way) pay for the bandwidth that they use. If Apple does this, on top of the damned QT ads that come up when ever QT player is launched [1] I may just consider dumping OSX, or putting TONS of effort/cash into ad-blocking/removal. I PAY GOOD MONEY FOR MY COMPUTER (particularly Macs), DONT SELL ME SHIT ON A DEVICE THAT I AM PAYING HUGE MONEY FOR!

As another example of ADs in OSX, when was the last time the Safari pop-up blocker acctually blocked a pop-up? want real blocking, buy pith helmet or, as I do, use adblock in FF.

[1] I have tried to turn the QT "guid" auto loading ads off, but every time I open a trailer from the QT site, it comes back on!

I think once I find out what domain the ads are hosted from I will just write a little script to...ahem....modify /etc/hosts
You can't quantify how much I don't care -- Bob Kevoian of the Bob and Tom Show.
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You can't quantify how much I don't care -- Bob Kevoian of the Bob and Tom Show.
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post #10 of 75
hell, i just about punch my screen when i am trying to read espn's website and their latest V//V commercial or something kicks in from the sidebar blasting over my speakers until i can click the tiny stop button. i deal with it because espn isn't exactly a public broadcasting station, so they work the ads in. but if ads start popping up when i am viewing items that were either already paid for, or free, well... i am just sick to death of friggin' ads. is no square inch of space allowed to be ad free anymore? can't people give the razor away for free and make their money on the blades anymore? huh?

g4 tried ads in their podcasts for x-play (the only thing i miss about not getting g4-techtv anymore). not only was THAT a trainwreck (where you just learned to quickly fast-forward through them, and grow to HATE the sponsor) it almost made me stop downloading the podcast altogether. g4/comcast would probably say "but if we don't advertise on the podcast, we don't get any return on our investment/" oh really? because after i started watching the podcasts, i started visiting your website for reviews that hadn't been posted yet or skits and whatnot, which of course exposed me to, you know, ads on your website. we'll also ignore that fact that a review of a game is AN AD UNTO ITSELF.

but anyway, i digress. maybe i'm just grumpy. coffee isn't making a dent this morning. maybe this is all sounds way worse than it actually will be. maybe i need a nap.
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Nothing worth having comes without some kind of fight.
Gotta kick at the darkness 'til it bleeds daylight.

-...
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When you're lovers in a dangerous time,
You're made to feel as if your love's a crime.
Nothing worth having comes without some kind of fight.
Gotta kick at the darkness 'til it bleeds daylight.

-...
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post #11 of 75
Quote:
Originally posted by rok
hell, i just about punch my screen when i am trying to read espn's website and their latest V//V commercial or something kicks in from the sidebar blasting over my speakers until i can click the tiny stop button. i deal with it because espn isn't exactly a public broadcasting station, so they work the ads in. but if ads start popping up when i am viewing items that were either already paid for, or free, well... i am just sick to death of friggin' ads. is no square inch of space allowed to be ad free anymore?

Firefox + adblock plus plugin + filterset.g plugin = ESPN Bliss
You can't quantify how much I don't care -- Bob Kevoian of the Bob and Tom Show.
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You can't quantify how much I don't care -- Bob Kevoian of the Bob and Tom Show.
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post #12 of 75
Quote:
Originally posted by Merovingian
Well I don't use it, but that is low...



What do you mean by this? I am curious.

iTunes used to be a fairly lean app when it was about music.

It now tries to do too much...music store, podcasts, video. I suppose this would be fine if the UI was tailored around it doing so much more than it once did. But it's still got a UI geared for music...visualizer effects just don't fit with podcasts, the movie store or video...album art just doesn't work with video (instead we get a postage stamp video ala QuickTime 1.0.)

The interface is just terrible now. Not only is it none functional for what the app does nowadays, it'll get cluttered up even more with ads and mini-stores.

It's unacceptable. The two remaining important Carbon apps (let's exclude DVD Player for now), Finder and iTunes are the worst apps in OS X right now.

Sure, Carbon has nothing to do with it...except that, it does (for reasons that I'm growing tired of listing.)
post #13 of 75
Quote:
Originally posted by kim kap sol
iTunes used to be a fairly lean app when it was about music.

It now tries to do too much...

i agree, and i have been kicking about this for a while now (but no one ever listens to me). we used to get on word's case about doing too much for an app that used to be just the best lil' word processor around. or photoshop that now tries to be a full operating system instead of just, you know, doing kick-butt work on photos.

i'm going to be 48% facetious when i say that there might actually be a MARKET now for an app that just manages your music well... maybe audion needs to come out of retirement?

edit: the obvious sticking point, of course, is how does any other media player play iTMS-purchased media when Apple doesn't license FairPlay to anyone?
When you're lovers in a dangerous time,
You're made to feel as if your love's a crime.
Nothing worth having comes without some kind of fight.
Gotta kick at the darkness 'til it bleeds daylight.

-...
Reply
When you're lovers in a dangerous time,
You're made to feel as if your love's a crime.
Nothing worth having comes without some kind of fight.
Gotta kick at the darkness 'til it bleeds daylight.

-...
Reply
post #14 of 75
Quote:
Originally posted by kim kap sol
iTunes used to be a fairly lean app when it was about music.

It was never about the music, it has always been a frame of its current self, Apple has just gone the direction that everyone has expected since itunes 2/ipod 1

Apple sells you the computer, the player, the content, and anything else in the chain, and they oh so kindly lock it down, like it or not, Apple wants their customers to be p0wn3D by who else, Apple!
You can't quantify how much I don't care -- Bob Kevoian of the Bob and Tom Show.
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You can't quantify how much I don't care -- Bob Kevoian of the Bob and Tom Show.
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post #15 of 75
The day this happens is the day i get rid of my mac and move over to linux.
post #16 of 75
It would be nice if they at least put rules around what kind of ads are allowable. Something to the effect of "text only" or "non-moving images only". You know, basically what we all wish AI would set up.

OT Rant: What would it take for AI readers to convince AI admins that they really need to dump flashy/moving adds? What more on top of that would it take to make sure all adds are work-safe? I'm tired of flying Nokias and scantilly clad women getting in the way of Apple news/rumors, but I understand the need for the site to generate revenue in some manner (and therefor haven't installed an adblocker).
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post #17 of 75
Why doesn't companies realize that people want to see adds only if it lowers the products price, but If I paid full price from my Mac, iPod, iLife and music, I definitely don't want to see any adds. Plus apple already offers podcasters chance to show adds with interactive cover graphics, that should be enough. If they incorporate adds to iTunes, at least they should remove it from commercial iLife suite, or give iLife for free with adds, either one, but not both.
post #18 of 75
Quote:
Originally posted by CrazyWingman

OT Rant: What would it take for AI readers to convince AI admins that they really need to dump flashy/moving adds? What more on top of that would it take to make sure all adds are work-safe? I'm tired of flying Nokias and scantilly clad women getting in the way of Apple news/rumors, but I understand the need for the site to generate revenue in some manner (and therefor haven't installed an adblocker).

Most sites that I visit have Amazon links, my adblock is set to not remove those as well as text based Google ads, when I need something from Amazon, I always try to go to a site I frequent and use their link to give 'em the kick back because I do in fact block all graphic/flash/video ads; from where I sit (at work) that is a fair trade off.
You can't quantify how much I don't care -- Bob Kevoian of the Bob and Tom Show.
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You can't quantify how much I don't care -- Bob Kevoian of the Bob and Tom Show.
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post #19 of 75
If true, I'm dumping iTunes and my iPod. I am getting so sick of being bombarded with ads. I can remember when the web was new, Gopher was king, and there wasn't an ad for miles around. Of course, outside of academic stuff, there wasn't really much on the internet.

That said, is there any other software that catalogues music similar to iTunes? Audion and MacAmp Lite are fantastic players (and MacAmp is MUCH less resource intensive, to boot), but they don't really have the cataloguing aspect that I can see.
post #20 of 75
You can already put pics in a podcast, they show up in the lower left corner.

Maybe they are just talking about allowing the pics to be fetched from a server while the podcast is playing. Like a mini web page in the corner.

Is this acceptable? Not to me. I am already paranoid about web security, and only visit sites I trust. If iTunes is going to allow podcast files control over a little web browser, then I will only listen to podcasts from companies I trust. Sorry indie radio, you lose.
post #21 of 75
Apple is worse than Hitler! And Saddam! Combined!
post #22 of 75
Quote:
Originally posted by a_greer
It was never about the music, it has always been a frame of its current self, Apple has just gone the direction that everyone has expected since itunes 2/ipod 1

Apple sells you the computer, the player, the content, and anything else in the chain, and they oh so kindly lock it down, like it or not, Apple wants their customers to be p0wn3D by who else, Apple!

I'd rather they p0wn3D me via 3 separate and lean apps...a Store app, a Music app and a Video app that do the job well instead of a single monolithic app that sucks at everything. 'cuz right no they don't p0wn3D me at all...I don't have an iPod and none of my music is DRM'ed.
post #23 of 75
Quote:
Originally posted by kim kap sol
iTunes used to be a fairly lean app when it was about music.

It now tries to do too much...music store, podcasts, video. I suppose this would be fine if the UI was tailored around it doing so much more than it once did. But it's still got a UI geared for music...visualizer effects just don't fit with podcasts, the movie store or video...album art just doesn't work with video (instead we get a postage stamp video ala QuickTime 1.0.)

The interface is just terrible now. Not only is it none functional for what the app does nowadays, it'll get cluttered up even more with ads and mini-stores.

A couple of comments...

I agree that right now iTunes needs major UI overhaul. It was beautiful back in the 4.x days (so, long ago, I know...) when I just had to worry about my music. I love the way iTunes catalogs music. I can pretty much pick how I want it sorted or I can use the browse feature, but I'm obsessive about my album data. I like everything to have Artist, Album, Year, Track # / Total Tracks, Disc # and artwork.

I hate importing movies into iTunes right now because it puts them into my music library and the videos folder. I'd really like it to pick one or the other. Could we have multiple libraries in iTunes that aren't tied to the main music library? Make the video "folder" a library, make the podcast "folder" a library. That alone would make me VERY happy.

As long as the mini-store is off by default, then I could really care less about it. I don't use it, but I know a few people that do, so I guess Apple is reaching its target audience for that. (Whoever they may be)

The ad thing though - I think people have gone a tad crazy talking about dumping OS X and whatnot. First off, this rumored deal deals squarely with podcasts and doesn't involve ads on the iPod itself ... merely ads that play on your computer. If I'm not mistaken, you can fast forward through these at your leisure anyway. I admit I subscribe to the Happy Tree Friends podcast. They're usually a minute or so cartoons and I spend 30 seconds watching commericals for their DVD or some shitty band. So I just forward through them and watch what I want to watch ... and those ads transfer to the iPod. I think it's impossible to really judge how intrusive this will be though until it comes out. The only company mentioned in the article was ESPN ... woo ... ads in my sports highlights. It's much better than their website - I feel like I'm being engulfed in ads. I have to sort through so much bullshit before I can find my damn sports scores. I gave up on their website totally and use the widget now...

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post #24 of 75
Quote:
Originally posted by wilco
Apple is worse than Hitler! And Saddam! Combined!

Don't forget Stalin!!! He was a meanie too!!

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post #25 of 75
Quote:
Originally posted by wilco
Apple is worse than Hitler! And Saddam! Combined!

Obviously not. But it seems everyone puts the advertisers ahead of the users these days, and it's getting a tad tiresome.

The advertisers must have their precious b*ll delivery platform, and that trumps all.
post #26 of 75
NO NO NO NO NO. I've already PAID for my Mac and PAID for the software, I refuse to be advertised to within something I've paid for. CableTV is bad enough, and is a big reason that I don't watch it much anymore. ITunes is a tool, what's next? Is Honda going to start putting ads on my dashboard?

Don't do this Apple. Don't do treat your customers like scum.
post #27 of 75
I think you guys may be getting it all wrong.

It sounds like Apple will introduce technology that will allow podcasting partners to add visual ads to their podcasts.

You won't see ads while browsing your own personal library.

Some people reach conclusions before thinking!
post #28 of 75
Quote:
Originally posted by Robin Hood
Some people reach conclusions before thinking!

Yeah, well some people think first, make conclusions later!
post #29 of 75
Quote:
Originally posted by kim kap sol
It wouldn't surprise me one bit if Apple dragged iTunes even lower than it is right now.

iTunes used to be good...now it's a heaping pile of shit.

What am I missing?

"only in the lower-left corner"

Isn't that where album art and podcast chapter images ALREADY appear? And can already be turned off?

So isn't this just (some) podcast creators putting an ad there instead of a more useful image?

I've read the article. How is this Apple doing anything? How is this a change to iTunes at all? Are people just responding blindly without reading the article first?

It just sounds like podcast creators trying to get some compensation using the existing (and optional) chapter art feature, which seems like their choice to me.

Frankly, I'd rather have an image in the corner I can hide, than audio ads in the podcast--which I also think are fair enough if the podcast needs money. (Better an advertiser's money than mine.)

Am I missing something obvious that has people so upset? What makes everyone assume this isn't chapter art, which is how the article seems to describe it?

People are talking about ads added by Apple in some new way to the iTunes UI, but where are they getting that from? The article uses some loaded language like that because the writer probably doesn't know how iTunes currently works.

Maybe there's something horrible in the works, but nothing in the article tells me so. I'll save my rants against Apple until that time.
post #30 of 75
Quote:
Originally posted by Robin Hood
I think you guys may be getting it all wrong.

It sounds like Apple will introduce technology that will allow podcasting partners to add visual ads to their podcasts.

You won't see ads while browsing your own personal library.

Some people reach conclusions before thinking!

I would guess you are right--except I think this may been even less than that...

Apple doesn't HAVE to introduce anything new: podcasts ALREADY contain chapter images if the creator chooses to use that.

If there are any NEW changes to iTunes, this article fails to mention them. The article does NOT support the headline: "Apple Computer may soon disrupt the purity of its iTunes interface by introducing visual advertising spots that would appear within the ubiquitous jukebox application."

(The funny thing is, you'd expect Windows trolls to spread this kind of FUD without waiting for evidence, but it seems like Apple's own users will do the job just fine )
post #31 of 75
Quote:
Originally posted by nagromme
What am I missing?
What makes everyone assume this isn't chapter art, which is how the article seems to describe it?

Speaking for myself, it was the fact that the ESPN guy referred to "new," "much richer" technology that hadn't been rolled out yet. The current podcast pix are not new, are already rolled out, and are not exactly "rich."

Sure you could say he is describing the existing pics, just rather colorfully. But if I had to bet, I would say it is something else he is talking about.
post #32 of 75
Quote:
Originally posted by ascii
Sure you could say he is describing the existing pics, just rather colorfully. But if I had to bet, I would say it is something else he is talking about.

It could be, but with the article failing to mention what is already in iTunes along those lines, I tend to think the writer doesn't actually know. And the ESPN guy is in the business of selling ads in podcasts (audio ads--which ESPN has used for some time), so his colorful language to Ad Age doesn't surprise me. His idea of "new technology" (and he's not referring to Apple in that sentence necessarily) could easily be something trivial. Like delivering a different random audio ad on each download, instead of the current fixed ad that everyone gets. Or something.

So I'll line up to complain if I see something bad being done, but this article doesn't describe anything to complain about. So I will wait and see rather than assuming.

Also, if rich new technology is coming to podcasts, I doubt it would be just for ads! But like any content, the creators could choose to use it that way. (And again I see no fingers yet to point at Apple being the advertiser, but rather the podcast creator.)
post #33 of 75
Quote:
Originally posted by iShawn
It says it's only for podcasts. Those are so riddled with ads anyways; what would be new? It appears that anyone making a podcast out of enjoyment doesn't limit their audience by putting in a podcast, but those who have been doing it for a while see the need for one reason or another (some I may or may not agree with) to start making money from it. It's silly, but until I see obtrusive ads when I view my music library (And no, I am not taking into accord the mini store, at least it's relative to what I am listening/viewing) I am not going to worry.


If it's only for podcasts, that makes complete sense. That's the one area of iTunes that needs to become profitable for Apple. Flood 'em with ads, Steve!

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post #34 of 75
Quote:
Originally posted by futuretheory9
NO NO NO NO NO. I've already PAID for my Mac and PAID for the software, I refuse to be advertised to within something I've paid for. CableTV is bad enough, and is a big reason that I don't watch it much anymore. ITunes is a tool, what's next? Is Honda going to start putting ads on my dashboard?

Don't do this Apple. Don't do treat your customers like scum.

A correction... you've paid to LICENSE your software, but you own your computer. 8)

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post #35 of 75
Quote:
Originally posted by kim kap sol
It now tries to do too much...music store, podcasts, video. I suppose this would be fine if the UI was tailored around it doing so much more than it once did. But it's still got a UI geared for music...visualizer effects just don't fit with podcasts, the movie store or video...album art just doesn't work with video (instead we get a postage stamp video ala QuickTime 1.0.)

Not sure what the problem is...why don't you just set iTunes to play video full screen?


The only advertising I can see being remotely acceptable would be only for podcasts, and only advertising that the podcaster has put in themselves (and is getting the revenue from). Apple trying to make money off other people's podcasts would be incredibly lame and would get a VERY hostile response from podcasters.

I can't imagine anywhere else in the app where they could get away with putting in ads, unless they were going to try something new like songs that could be downloaded and played for free but had video ads in itunes (not the worst tradeoff).

This whole rumor sounds like it may be bogus, I don't buy it.
post #36 of 75
Quote:
Originally posted by nagromme
What am I missing?

Maybe there's something horrible in the works, but nothing in the article tells me so. I'll save my rants against Apple until that time.

Don't you know how emotionally overwrought we (Apple loyalists) can be? We are completely irrational. That's why we all hate Windows and kowtow to every utterance of El Steve-o.

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post #37 of 75
Quote:
Originally posted by SpamSandwich
If it's only for podcasts, that makes complete sense. That's the one area of iTunes that needs to become profitable for Apple. Flood 'em with ads, Steve!

But apple doesn't own the content of the podcasts, aren't they potentially facing a backlash from podcasters if they try and make money off of content that they don't own?
post #38 of 75
Quote:
Originally posted by NateRiver
Well, if I were an optimist I'd point out that ads in good taste may be both more pleasing to consumers and more beneficial to companies.

do you think they'll accept ads like the obnoxious neon-flashing ads appleinsider's been running? that way you could stay up all night listening to and buying more music (who could sleep?) and they could sell additional ads to companies pushing headache remedies.

td
post #39 of 75
Quote:
Originally posted by futuretheory9
NO NO NO NO NO. I've already PAID for my Mac and PAID for the software, I refuse to be advertised to within something I've paid for.

iTunes is free.
post #40 of 75
I suppose I should upgrade to better hardware as my hand-me-down Pentium III laptop will probably choke if any of these ads are in video form.
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