Originally posted by Mr. H
Newsflash: Apple's market share has not risen significantly since the major losses from 1995 to 1997. In fact, since 1997, it has continued to decline, albeit slowly (in 1997 Apple's worldwide share was about 5.6%, now it is less than 3%).
Market share is important but Apple's core competencies do not appear to be geared toward capturing (and holding) large share against companies like Dell or HP.
When are Apple going to take some risks in order to significantly expand their market share?
They took large risks to capture share under Sculley. Execution was poor but at this stage of the market is chasing larger share at the expense of margin worth while?
Or is it better to look for new markets?
Whilst Apple couldn't possibly offer an equivalent for every single model, this isn't 1997 any more. Apple can afford to have models that don't sell that many units. Once their market share starts to grow, the "less popular" models will naturally increase in unit volume.
While I'll agree that Apple could afford to make an ultraportable and perhaps a desktop replacement I don't know that I would agree that Apple can afford models that don't sell well.
I'd like a tablet too but I'm not holding my breath. I'd much rather see a tablet done well than a desktop replacement that will not be very mac like in style/function.
A 9" tablet (convertible) with ULV Core Solo, next generation GMA and Matsushita battery can handle the ultra portable market. I think I'd prefer a LV Core Duo but many tablet users don't need the extra horsepower.
1) Why does the MacBook start at $1099? What you're getting for $1099 is amazing, but what if you don't want all that? Why not start the range with no iSight, no Front Row, slower CPU & smaller battery for $899?
Because margins are lower at $899 and these units will cannibalize sales at the more profitable level? Arguably no iSight, no Front Row, etc doesn't provide the same kind of Apple experience if the strategy is an integrated multi-media environment that will be cornerstone in some kind of "digital lifestyle" strategy.
If they are shooting for elite branding why offer cheaper models? To chase share?
Arguably they are able to maintain a community of developers at current share levels for the markets they most care about.
3) Why do we have no options for 15" MBpro screen resolutions? (15.4" screens are available with up to 1680×1050 resolution)
Economies of scale...plus the MBP is a stopgap laptop. Why offer large variations in a model that we all know will get a rev in the next 6 months when new intel chips are out?
The machines that Apple do make are brilliant, no doubt about it. But Apple's range is severely limited. With every year that passes, I get more and more frustrated that they have not expanded the number of options that they offer their customers.
I think I'd rather see a few "brilliant" machines than many "so-so" machines. Given some of the QA issues with the limited number of models I think Apple has about the right number of machines at the moment.