Originally posted by Placebo
I don't get it.
This makes perfect sense to me.
If one goes into a store and looks at an iBook or a MacBook for that matter, the glossy Toshibas, Sonys, etc right next to them just look so new, shiny, and so very "neato!," as I have heard. I surmise that deep inside the consciousness of the consumer the matte screen is considered "old" and "outdated." As well, I relate this very similarly to the deer in the headlight syndrome--the practicality is lost to the "wow! factor." And I'd put money on the "wow! factor" 9 times out 10 when dealing with entry level computer buyers..
Also, again, I don't have the focus group or marketing data to back this up, but I bet the closer Apple gets to matching the specs of similarly priced entry level laptops, while surpassing them on non specable things such as look and feel, they are predicting they will have exponentially greater sales..