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50 cent in talks with Apple over low-cost computers

post #1 of 133
Thread Starter 
The hip-hop star who "put Lamborghini doors on that Es-co-lade" is now looking to Apple Computer for help in placing affordable computers in the hands of the less wealthy.

According to Forbes, rapper 50 Cent is currently in negotiations with Apple's chief executive Steve Jobs to produce a line of affordable home computers for inner-city residents.

"I'm creating a foundation that will be around for a long time, because fame can come and go or get lost in the lifestyle and the splurging," 50 Cent told the publication. "I never got into it for the music. I got into it for the business."

The negotiations between the rapper and Apple are for a "branding deal."

50 Cent ranks amongst the world's richest celebrities, raking in over $67 million in 2005 from record sales and branding deals that include a line of sneakers, a video game and his G-Unit clothing line.

"[Jobs] is setting a new standard in the music business," said 50's manager, Chris Lighty. "Let's just say we get each other."

50 Cent's untitled third album is due out by Christmas.
post #2 of 133
So Apple's low-budget computers will speak ebonics when you use VoiceOver? Wicked.
post #3 of 133
Quote:
Originally posted by crees!
So Apple's low-budget computers will speak ebonics when you use VoiceOver? Wicked.

You ignorant ass! keep this racist shite off the boards.
post #4 of 133
Quote:
Originally posted by deepthunder
You ignorant ass! keep this racist shite off the boards.

Go cry me a river.
post #5 of 133
"50 Cent's untitled third album is due out by Christmas."
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #6 of 133
My goodness. Three posts in and you guys are already fishing for the lock.
post #7 of 133
Wow, the comments on this story have degenerated to personal insults in record time. I went to look at the comments expecting some views on the philanthropy of 50 cents and the potential good will and marketing opportunities for Apple.
post #8 of 133
Quote:
Originally posted by crees!
Go cry me a river.

Excuse me? Want to try that again?
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post #9 of 133
Quote:
Originally posted by bryand
Wow, the comments on this story have degenerated to personal insults in record time. I went to look at the comments expecting some views on the philanthropy of 50 cents and the potential good will and marketing opportunities for Apple.

Personally, I think it's great what 50 Cent is doing.
post #10 of 133
I thought the ebonics line was funny. I also think it's fitting, given the ridiculous stature of pop music icons, rappers especially.

So, rather than yelling "racist" like a knee-jerk idiot, think about it for a second. If you're too blinded to look at a moronic aspect of any given culture, that's a bad thing (in this case, the way rappers glorify a miserable way of life that they are glad to have escaped).

Seriously, this whole involvement of Fifty Cent makes me laugh. The fact that he's motivated entirely by the dollar doesn't bother me, but his continual insistence on milking a population that doesn't need to be milked any further is counter-productive to his alleged cause.
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post #11 of 133
Quote:
50 Cent told the publication. "I never got into it for the music. I got into it for the business."

I think it's a great idea if it were truly affordable, but I can't help but think this would benefit 50 cent and Apple more than inner-city kids. Anyway, it's called eMac and have I not heard several rumors about an intel revision in the works? If they branded it, I think they'd probably go with U2.
post #12 of 133
50 cent macbook

i think this is great. i recall apple was turned down when they offered os x for that 100-dollar computer project.

a flash-memory based laptop running os x would be sweet. small, light, running some inexpensive intel chip.

who knows what a computer like that would cost though.
post #13 of 133
Quote:
I thought the ebonics line was funny. I also think it's fitting, given the ridiculous stature of pop music icons, rappers especially.

What does speaking ebonics have to do with 50 Cent offering affordable computers for inner city residents?

I can't see Apple branding a line of computers with 50 Cent, as tacky as that whole culture is.

As wealthy as he is he should cut a deal with Apple to purchase a batch of Macs at a reduced cost and give them to inner city community centers and schools.
post #14 of 133
SJ could if subsidized but the rest of the market would also want access to this, thus putting price pressure on the entire desktop line, why isn't he talking to "dell, HP etc"
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post #15 of 133
Quote:
Originally posted by Splinemodel
Seriously, this whole involvement of Fifty Cent makes me laugh. The fact that he's motivated entirely by the dollar doesn't bother me...

Wouldn't he be motivated by the half dollar?
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post #16 of 133
Quote:
Originally posted by TenoBell
As wealthy as he is he should cut a deal with Apple to purchase a batch of Macs at a reduced cost and give them to inner city community centers and schools.

DING DING DING There's the key. No where does he say he wants to do this, I mean he surely cannot live off of $67 million a year I mean come on I can't even live that cheap If this article said he was looking into donating computers to the inner city community centers, hell I'd even chip in and give some money. All he is interested in is getting his name out there again before an album and get news time. I have all his CD's & DVD's but come on, this is a bit far fetched. Ask him what's the difference between an Intel Chip & a Motorola Chip and I bet he sttttuuuders....
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post #17 of 133
I think Kasper got high, went into the ProMac mockups thread and then decided to write an article.

NO F*&!ING WAY this will happen.
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post #18 of 133
I bet you it'll be gun metal grey
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post #19 of 133
Could it be that he wants blinged out Apple Machines affordable to the masses? Costume diamonds, emeralds and rubies studding the cases, and gold electroplate?

But seriously, in all likelihood he's trying to do something good here, but at the same time pop culture says and does some really stupid shit these days.
post #20 of 133
Loose lips sinks ships, especially when you are dealing with Steve. Kiss the deal goodbye.
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When they said "Think Different", I ran with it.
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post #21 of 133
I really don't get any of these super-cheap computer deals. If they can make them so cheap, why not sell them to everyone? And if they're so crippled that no one else would buy them, why give them to poor people?
post #22 of 133
Quote:
Originally posted by BRussell
And if they're so crippled that no one else would buy them, why give them to poor people?

well, maybe a computer with 128 MB of ram and a 20 GB hard drive might be crippled by today's memory hog applications... but in some cases a crippled computer is better than no computer at all, if you run the right os and apps.

but yeah, crippled computers ain't good.
post #23 of 133
Quote:
Originally posted by O4BlackWRX
DING DING DING There's the key. No where does he say he wants to do this, I mean he surely cannot live off of $67 million a year I mean come on I can't even live that cheap ....

Perhaps, if you had bothered to read the whole story, you would be in a position to make more informed comments about 50 Cent's motives and the relationship between him and Steve Jobs.
post #24 of 133
Quote:
Originally posted by Mr. Me
Perhaps, if you had bothered to read the whole story, you would be in a position to make more informed comments about 50 Cent's motives and the relationship between him and Steve Jobs.

Oh and I did real the whole article there and on streehop news and then on CNET and then on every other website in the country right now. Just because he says one thing doesn't mean he's going to do it. It's my opinion just like you have your opinion, but we'll just wait and see what happens (lips are sealed).
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post #25 of 133
Am I the only one who sees an Abbott and Costello "Who's on First"-type sketch coming out of this?

C: Wow, look at this computer! What is it?
A: It's a Fitty Cent computer.
C: Great. I'll take it. Here's two quarters, how many pennies do I owe you for sales tax?
A: It costs $99.99.
C: What!? You just said it was a Fitty Cent computer.

(I leave the rest as an exercise for the reader.)

As far as celebrities endorsing social causes are concerned, I'm all for it. Even if you come down on the other side, at least the issued is discussed. Of course, there is a potential downside: people who disagree with the celebrity's view might avoid their works. I didn't go see MI3 because of Tom Cruise's outrageous statements about psychiatry, and I have also completely stopped lip-syncing "Ol' Time Rock n' Roll" in my tighty-whiteys!
post #26 of 133
Surely it's better to recycle the computers and gift them to those in need rather than simply sending them to the landfill?
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post #27 of 133
Perfect place for the ultra portables that loads of us seem to be clammoring for; 12 inch screen, optical drive, and the other essencials for about $500 is doable...

If this doesnt work out, Fiddy should talk to the MIT $100 laptop guys about a stateside version...sounds like a great idea!

GO Fiddy!!!!
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post #28 of 133
Even Steve Jobs has been quoted as saying that throwing computers at kids doesn't educate them. It is a tool that can help educate if you can already read and write but is not going to get you out of poverty by itself.

This is about increasing 50cents bottom line and nothing more. No one will call him on it because he is doing it for "the poor kids". Part of the problem with innercities is that lack of positive role models. Look at what has happened to Bill Cosby when he has brought up issues about the innercity...they partically lynched him. If Apple wants to help the best thing they could do is donate computers to a private school that has started up in the innercity in exchange for scholarships for kids to attend. Then the computers could be put to good use and at the same time 50cent could go around promoting education. Of course my guess is he wouldn't do it unless his name gets to be plasted all over it in time for the new record release.
post #29 of 133
Quote:
Originally posted by jeff79m
Even Steve Jobs has been quoted as saying that throwing computers at kids doesn't educate them. It is a tool that can help educate if you can already read and write but is not going to get you out of poverty by itself.

But lots of poor kids are smart, they can read, spell, do math, and so on; the real problem seems to be that so much focus is given to the net, and tech in general that if they miss out, they may be doomed to a life of poverty for a long time!

In these areas, if there is a home computer it is usually a hand-me-down, full of crap and spyware, or running software that is so old that it is practivally worthless...(can you install Firefox no win95?) A lot of these units could run linux, Fiddy should look into re-purposing older computers, I am sure he could get large companies to give him whatever they are replacing in an update cycle, it is a tax writeoff, and most companies do cycles every 2-3 years so the equipment could easilly handle Ubuntu and OOo!
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post #30 of 133
Since no one really knows what, if anything is being negotiated here, it's a bit early to be taking stands for or against it.

While I'm convinced that most celebrities support issues only for the publicity they get, or because they, or someone they know, has come down with some ailment, it's useful anyway that they do.

I don't understand his interest here. His statements are somewhat strange. But, if something good comes of it, that's all that matters.

I can't think of what he thinks an inexpensive computer is. And why would Apple produce one if it must cost less than the Mini, unless it's in conjunction with some new model for the schools that will be replacing the eMac. If it is, how cheap could it be?
post #31 of 133
Quote:
Originally posted by a_greer
But lots of poor kids are smart, they can read, spell, do math, and so on; the real problem seems to be that so much focus is given to the net, and tech in general that if they miss out, they may be doomed to a life of poverty for a long time!

I have found this to be true. What is most important in life are the personal connections you make and how you use them, DESPITE access to computers and the Net. Technology allows more opportunities, but the people you know can help you maximize those opportunities.

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post #32 of 133
Are they going to give them high speed Internet access at home, too, so they can do their research at a reasonable speed?

How about insurance to cover the thefts of some of these computers in areas where there is a higher crime rate?

Just how inexpensive is cheap enough? Is $500 cheap enough? How about $200? Poor means different things to different people. At what point will people realize that spending $80 a month for cable TV is a bad deal? Or is it?

What part does social status play in this? No kids I know want to be walking around with the "poor person's" computer. Wal-Mart sells plenty of cheap sneakers, but not to kids.

There are a lot of things besides cost to consider here. We already have seen that folks usually show up for the cheap machines, but then upsell themselves.
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post #33 of 133
can you imagine...
MacBook w/50 Cent Limited Edition AppleCare, includes bulletproof vest.

U2 is gonna be so jealous!
post #34 of 133
Quote:
Originally posted by O4BlackWRX
Oh and I did real the whole article there and on streehop news and then on CNET and then on every other website in the country right now. Just because he says one thing doesn't mean he's going to do it. It's my opinion just like you have your opinion, but we'll just wait and see what happens (lips are sealed).

Lacking evidence to support it, you based your opinion on your assumption that 50 Cent will break his word.

Pity.
post #35 of 133
My bet is that Apple will resurrect the eMac name for this new Mac. This time, the "e" would stand for "everyone".

As for specs, the new eMac would be based on a "keep it simple" philosophy. Only two configurations would be available, both with Intel Core Solo processors and a built-in 15" glossy widescreen (a la MacBook); however, the higher end eMac would have a SuperDrive. All of the stuff would be included in one box: the eMac, keyboard, and Mighty Mouse.

eMac pricing would be between $599 and $699, while the Mac mini would get a price drop as a result. As for sales, Apple would sell it at Best Buy, Target, and Wal-Mart in addition to Apple stores, as all three also sell iPods.

Personally, I think Apple could pull this one off... especially given the iPod's popularity. The fact that DSL is cheap and readily available now in the urban target markets helps, too.
post #36 of 133
Proof apple reads these forums

a couple of weeks ago sunilraman mocked up a 50 cent mac. Now if only sunrilraman could mock up an a4 sized mac tablet with pixel sensors (for scanning documents) with good handwriting recognition, i am sure we well here about it within a couple of weeks.


This was taken from the "Apple developing new Mac for education" thread dated 05-27-2006

scary


Quote:
Originally posted by sunilraman


Mac.E 50cent edition shown:

post #37 of 133
Quote:
Originally posted by xUKHCx
Proof apple reads these forums

a couple of weeks ago sunilraman mocked up a 50 cent mac. Now if only sunrilraman could mock up an a4 sized mac tablet with pixel sensors (for scanning documents) with good handwriting recognition, i am sure we well here about it within a couple of weeks.


This was taken from the "Apple developing new Mac for education" thread dated 05-27-2006

scary

No, not apple; probably some of Fiddys people taking the success of the U2 iPod, and one of them could have easilly stumbled into AI via google, saw the post (in which they missed the sarcasic tone) and running with it.
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post #38 of 133
Quote:
Originally posted by Mr. Me
Lacking evidence to support it, you based your opinion on your assumption that 50 Cent will break his word.

Pity.

I didn't see that. I saw no assumption either way but a statement that he could go back on what he says, and that the actions are what matters, not what he says. I don't track the man, but most people (maybe everyone) lies or breaks their word at least occasionally so it's a valid statement.
post #39 of 133
Quote:
Originally posted by a_greer
But lots of poor kids are smart, they can read, spell, do math, and so on;

If they're so smart, how come they picked poor parents? Hmmmm? Paris Hilton didn't need no fancy-pants book-larnin' to make her brilliant choice, did she?
post #40 of 133
Quote:
Originally posted by iNtel iNside
My bet is that Apple will resurrect the eMac name for this new Mac. This time, the "e" would stand for "everyone".

Apple already used that tagline when they first switched the eMac from edu-only to general purpose low-end computer.

I don't see any compelling reason to go with a 15" instead of a 17" LCD display. 17" panels are pretty cheap nowadays.

If Intel is able to stick with their plans to lower pricing on the current Yonah chips in the next few months, then Apple probably can hit those price reduction targets for the Mac mini soon enough.
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