Apple is also working against a political clock right now. One thing a great many states are talking about is passing laws to make it illegal to operate a cell phone while driving.
So, no cool headsets, no cool phones would make it any nicer for the user if they are not allowed to use the phone while they are in transit. Any other time, it might be a plus.
I think there is real political will behind this, since it is a fact that operating a phone while driving makes the driver more dangerous than a drunk.
Many states, and more specifically CA, have that law already in place, with the exception that you may use a hands-free headset. Why they want your hands in the 10-and-2 position (I prefer the single-hand gangster lean 12:00 position) I have no idea, you're still USING the phone.
Maybe this will bring some cool hands free earpieces? Lol...