Originally posted by JeffDM
That impression is obsolete. Dell currently offers at least five notebook models that are lighter than anything Apple offers, two of them at about half of the MacBook's weight. I know those models don't offer the same screen size, and most don't offer the same speed as what Apple offers, but I'm willing to trade away the speed and heat for something that's cool and light.
you are not by any chances are the Jeff?
"The Impact of Bloggers on Corporate Reputation: Dell Hell Hits Home
July 10, 2006
In a recent search for information on the influence of PR on brand perception for a client, we came across a report thats potentially devastating for Texas-based computer maker Dell, along with any other company that delivers such abysmal customer service that someone feels compelled to Blog about it. It should also make the rest of us sit up and take notice. As a result of our insights on the power of Blogs, weve already helped our client begin to analyze brand perception in some new and interesting ways.
Blogs are here to stay; Technorati now indexes 22 million of them. So how does Blogging affect brand attitudes and corporate communications? Either theyre a great new communications tool Blogs Will Change Your Business (Business Week 2nd May 2005) or theyre a first step to brand obscurity, with a stop on the lower levels of PR hell Attack of the Blogs (Forbes 14th November 2005).
With a nod towards the Forbes perspective, all we need to do is examine blogger Jeff Jarvis and his blogsite Buzzmachine. Jeff Jarvis had a faulty Dell laptop and a negative experience with Dells customer service. He blogged about this and brought the story into mainstream coverage from The Washington Post, The Wall Street Journal and the New York Times among others.
The report we came across is a study from the UK that examines whether Mr. Jarvis has had any impact on the public perception of Dells customer service. The short story? Dont tick off a Blogger. Dell Hell an expression coined by Jeff Jarvis has become shorthand for the customer service issues he experienced.
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