Originally Posted by ecking
What do you mean? Elaborate.
First off, I've got to say that the new shuffle is an amazing feat of engineering. I'm sure it will sell well. But getting rid of the old Shuffle rather than keeping it in the line up and removing its faults? Mistake.
They should have introduced the new iPod shuffle as an addition to the line up, and improved the old iPod shuffle thus:
1.) Include an FM radio
The reason that an FM radio is a not-much-wanted feature on an HDD iPod is that you are already carrying around your entire music collection, so why the hell would want to let some other idiot decide what music you're going to listen to, when you've got all the music in the world that you like right at your finger-tips?
The shuffle, on the other hand, has lower capacity and has a very different demographic of users. A much higher proportion of the shuffle's target market are teenagers, who don't have extensive music collections and like to listen to the radio to discover new artists, or when they've exhausted all the music on their low-capacity player.
2.) Available in colours.
3.) Put a screen on it.
Apple's contention that the old shuffle was too small for a screen is utter rubbish. All the shuffle's size-equals have screens.
4.) one-colour 256 MB version for $39
This is something Apple's never really seemed to catch on to. This end of the market is very price-sensitive, and capturing young people with not much money to spend now, will be great in the future when said young people are older, have greater spending power, and want an iPod and nothing else because that's what all their music is compatible with.