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Apple in iTV content licensing talks with Google

post #1 of 37
Thread Starter 
Apple Computer may tap Internet search giant Google to help deliver a steady stream of Internet video content for its upcoming iTV digital media hub.

According to the Sept. 25, 2006 issue of Newsweek, both parties have been in discussion about making files from Google's free online Video easily accessible by the new Apple device.

"Is it possible that when iTV ships next year, you may also be able to choose a menu item called Google Video, and then zip through the best of the thousands of user-submitted videos on the search giant's service?," columnist Steven Levy wrote.

Levy added that Google's consumer product chief, Marissa Mayer, has confirmed that the two companies are engaged in talks.

Due out during the first quarter of next year, Apple's iTV is intended to bridge the gap between computers and the living room. It will employ wireless streaming technology to deliver music, podcasts, videos and films from the home PC to the living room TV.
post #2 of 37
Boring
post #3 of 37
I hope there is an 'iTV' Pro, 75% the height of a Mac mini and 50% wider and deeper, with a builtin Mac hardware so people (I) don't have to purchase a seperate Mac mini and 'iTV'.
post #4 of 37
zzzzzzzhuh....ah! That's very nic.....zzzzzzz
post #5 of 37
huh? if they wanted user-submitted video, then why wouldn't they just sign a deal with youtube. They are the clear leader in the user-submitted video market. Google is a competitor in the purchased video market, so it doesn't make sense to legitimize their site.

Slightly off-topic, but I'm hoping that they somehow include a browser in iTV.
post #6 of 37
One thing I found interesting in iTunes 7 is the left column groupings. There is Library (note singular), Store, and Playlists. For some reason my first thought in the store section was that Apple could easily add other 'stores'. What if there was an iTunes store, an iFlicks store, and a Google store?
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post #7 of 37
If they packed this up as the new Video iPod, that would be cool!
i.e. wireless streaming of video to your touch-screen, wide-screen, hand-held

launched the same day as Zune
- that would be even better!
post #8 of 37
In fact, if Apple could do an Archos-like device.....

http://ifa2006.net/archos-604-wifi/

I'd buy it!
post #9 of 37
I agree about youtube....there really should be no reason though they would tie themselves to one service...if it is truly the product I am expecting then you should be able to stream anything you can find online to it...I realize they will want to embrace a pay scheme for downloading content from itunes but for it really to be something people will want I think all te free content out there has to be accessible too. I enjoy watching youtube and think it will really be cool to surf that content from the couch.
I think the biggest hurdle is the remote device they come up with for this....an easy way to input keywords is a must for what I have in mind.
post #10 of 37
Quote:
Originally Posted by mercury7

I agree about youtube....there really should be no reason though they would tie themselves to one service...if it is truly the product I am expecting then you should be able to stream anything you can find online to it...I realize they will want to embrace a pay scheme for downloading content from itunes but for it really to be something people will want I think all te free content out there has to be accessible too. I enjoy watching youtube and think it will really be cool to surf that content from the couch.
I think the biggest hurdle is the remote device they come up with for this....an easy way to input keywords is a must for what I have in mind.

It will use the standard Apple remote according to Steve in the Apple keynote.

Ian
post #11 of 37
I think it was SpamSandwich that called this in another thread.

I think it's a good idea (although I agree about Youtube vs. google). How much can you watch your same stuff over and over? Another nice option would be to browse podcasts via iTV, without having to download them with your computer first.
post #12 of 37
Quote:
Originally Posted by mercury7

I think the biggest hurdle is the remote device they come up with for this....an easy way to input keywords is a must for what I have in mind.

That's a good point - maybe they could use the new iPod search feature with the little keyboard on the screen. Not ideal, but probably no less ideal than using a keyboard.
post #13 of 37
Equinux already has something similar for your mac :

post #14 of 37
Well, its interesting as Google Video and the iTunes Store directly compete in the arena of TV shows. I think iTunes has had much more success in that respect though. If Google really are going to start attacking Apple's buisness, they wouldn't be making this deal.

I agree YouTube is more popular, but to be honest they're both (in my opinion) full of poor home videos and copyrighted content that shouldn't be there...
post #15 of 37
I think its more interesting how the iTV pre-announcement is successfully running pass-interference on everybody else's efforts in this area. No set-top box can now be mentioned without reference to iTV and Apple.

(did I use the NFL reference correctly? 8) )
post #16 of 37
I continue to believe that this iTV box may work without a personal computer, and you may also be able to directly connect your iPod to it via USB. You'll be able to go straight from the iTV to the iTunes Store (as well as Google apparently) and either watch content or download it to your iPod directly. I mean why do you need your own computer when you could just as easily stream from elsewhere?

Pure speculation, but in that case, this whole preview may have been to divert attention from these other features.
post #17 of 37
Quote:
Originally Posted by vinney57

I think its more interesting how the iTV pre-announcement is successfully running pass-interference on everybody else's efforts in this area. No set-top box can now be mentioned without reference to iTV and Apple.

(did I use the NFL reference correctly? 8) )

Good point. Also, any deals with Google could help drive content to Apple. It's interesting how many studios are trying to find a way to monetize Google. Not Yahoo (they have their own Hollywood deptarment), not AOL (barf), but Google. No one is really succeeding (and Google's own downloading isn't so great). Good deal if it comes about. Everyone is "discussing" in Hollywood.
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post #18 of 37
Quote:
Originally Posted by jacob1varghese

huh? if they wanted user-submitted video, then why wouldn't they just sign a deal with youtube. They are the clear leader in the user-submitted video market. Google is a competitor in the purchased video market, so it doesn't make sense to legitimize their site.

Slightly off-topic, but I'm hoping that they somehow include a browser in iTV.


The first reason Apple is going with Google is because Google is a well known brand name that potential consumers will recognize.
YouTube and MySpace may be popular with teens but they aren't the ones ponying up $299 for an iTV.

The other reason is Google...
\tAlerts
\tBlog Search
\tBook Search
\tCatalogs
\tCheckout
\tDeathray
\tDesktop
\tDirectory
\tEarth
\tFinance
\tFree Massages
\tFroogle
\tGoggles
\tImages
\tLocal
\tMaps
\tMalus
\tMoonbase
\tNews
\tScholar
\tSpecialized Searches
\tToolbar
\tVideo
\tWeb Search
\tWeb Search Features
\tCode
\tCo-op
\tLabs
\tBlogger
\tCalendar
\tGmail
\tGroups
\tNeural Implants
\tPicasa
\tSketchUp
\tTalk
\tTranslate
\tMaps for mobile
\tMobile
\tSMS
\tPack
post #19 of 37
Quote:
Originally Posted by Johnny Mozzarella

The first reason Apple is going with Google is because Google is a well known brand name that potential consumers will recognize.
YouTube and MySpace may be popular with teens but they aren't the ones ponying up $299 for an iTV.

The other reason is Google...
\tAlerts
\tBlog Search
\tBook Search
\tCatalogs
\tCheckout
\tDeathray
\tDesktop
\tDirectory
\tEarth
\tFinance
\tFree Massages
\tFroogle
\tGoggles
\tImages
\tLocal
\tMaps
\tMalus
\tMoonbase
\tNews
\tScholar
\tSpecialized Searches
\tToolbar
\tVideo
\tWeb Search
\tWeb Search Features
\tCode
\tCo-op
\tLabs
\tBlogger
\tCalendar
\tGmail
\tGroups
\tNeural Implants
\tPicasa
\tSketchUp
\tTalk
\tTranslate
\tMaps for mobile
\tMobile
\tSMS
\tPack

... beta
post #20 of 37
Quote:
Originally Posted by jacob1varghese

huh? if they wanted user-submitted video, then why wouldn't they just sign a deal with youtube. They are the clear leader in the user-submitted video market. Google is a competitor in the purchased video market, so it doesn't make sense to legitimize their site.

Slightly off-topic, but I'm hoping that they somehow include a browser in iTV.

Yea but they want to befriend Google, cause they'll need there various technologies. They'll need Google search for their iPhone etc. I'm sure Apple will talk to Google about them incresing the quality of the videos before they launch the service. Also imagine being able to access all those videos from your iPhone too.
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post #21 of 37
Quote:
The first reason Apple is going with Google is because Google is a well known brand name that potential consumers will recognize.

No, the first reason that they're going with Google is that Google's CEO just joined Apple's board of directors.
post #22 of 37
Quote:
Originally Posted by Outsider

I hope there is an 'iTV' Pro, 75% the height of a Mac mini and 50% wider and deeper, with a builtin Mac hardware so people (I) don't have to purchase a seperate Mac mini and 'iTV'.

I actually think the genius part of the iTV is that you don't need a seperate computer, you use your existing mac.

Personally, I couldn't see myself buying a $600 Mac Mini to use just for my TV. However, the iTV lets you use your existing computer even if it is in another room as your media hub. That way you have access to all your media on the TV, but you still have a PC to get your work done on. I imagine that using the computer for iTV would slow it down somewhat, but not so much so that you couldn't also use it at the same time for normal tasks such as web browsing and word processing, etc.
post #23 of 37
Quote:
Originally Posted by Johnny Mozzarella

The first reason Apple is going with Google is because Google is a well known brand name that potential consumers will recognize.
YouTube and MySpace may be popular with teens but they aren't the ones ponying up $299 for an iTV.

The other reason is Google...
\tDeathray
\tFree Massages
\tGoggles
\tMoonbase
\tNeural Implants
\t

I love how you snuck these things in there, It's hilarious.

Oh yeah, Google and Apple were thinking of a name for their collaboration and are going to use "Rebel Alliance".
post #24 of 37
has anyone noticed something about two things here: Leopard's Time Machine and iTV. Both of these things would consume a lot of space, and it just seems wrong for me to have my computer running in another room just to be making use of iTV.

So, here is the postulation: Is there a third component in this? As we download more content on to our machines, we have to be starting to exceed our normal levels of capacity. However, a Home-based RAID(-like??) system which is added into a home network would relieve a lot of the stress on our home boxes. Similar to like an xServe (in that it has users, it is a server, and has storage), it is oriented to the Home environment. I.E. none of the advanced features of OS X Server needed (VPN, xGrid computing, etc etc).

This is a market that hasn't been entered into by really anyone. Also, none of the competitors do not have the Apple Ease of Use© to back it up. This way we could still have all of our storage needs for both Leopard and iTV, without having to have the family computer up and running in the background.
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post #25 of 37
Quote:
Originally Posted by vinney57

I think its more interesting how the iTV pre-announcement is successfully running pass-interference on everybody else's efforts in this area. No set-top box can now be mentioned without reference to iTV and Apple.

(did I use the NFL reference correctly? 8) )

Well, pass interference is when a player of a team prevents one from the opposing team from getting the ball, by grabbing the player's body, instead of going for the ball.

But yeah, now everyone who wants to buy a set top box or Windows Media Center PC or Tivo or DVR might want to wait until Apple shows all the tricks this pony can do.

hey this was my 1000th post, with an NFL reference and all. Good job.
post #26 of 37
Quote:
Originally Posted by MacCentric

I love how you snuck these things in there, It's hilarious.

Oh yeah, Google and Apple were thinking of a name for their collaboration and are going to use "Rebel Alliance".

deathray hehehe i hadn't noticed it.

Teaming with youTube would be great but no one knows if they are a passing fad. Also, I think they are getting their asses sued by copyright owners.
post #27 of 37
Also, YouTube is losing money. They have no real plan to become solvent. It looks like they're just trying to get bought out by someone. Their new deal with Warner Brothers may be a step in the right direction, but as already pointed out, their future direction is very unclear. I think Apple would not just pick one service. If YouTube straightens itself out, Apple will get them too.
post #28 of 37
1. I think with Apple continuing the MacMini form factor, that is a good indicator for 3rd parties to build in harddrives, RAID's whatever. Steve isn't going to change up, like with iPods and leave 3rd parties high and dry. Apple could also have their own hardddrive "slice" in the basement but just decided not to announce it last week.

2. I don't think we need alphanumberics on the Apple Remote. That is what your computer is for! I like the idea of doing searches or edits on my laptop, but if I'm going to watch or listen to media, I only need a clickwheel and a couple of buttons. The TV interface needs to be extremely simple - anything else if for the Mac or pc.

3. If Apple makes arraingments with Google first, why does that prevent later ones with YouTube? I'm sure some smart person here could write an Automator script that goes to YouTube, grabs some video and sends it to the iTV/FrontRow menu for access. It would take some real work to deal with the DRM, but where would that actually be used in the workflow anyway? Do my iPhoto jpegs have DRM that keeps them from being shown in FrontRow? No. So why not my QT videos? Can Apple just use Google's search function without its content provider function?

4. I wonder how the Mac experience will differ from the pc experience. Will iTV support pc's? With all 90% of iTunes folks running windows and eventually Vista, they need to be satisfied. Will Apple give special functionality to Macs, to .mac accounts?
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post #29 of 37
Id like to see a displayless iPod for the remote. Complete with click wheel. Maybe take the remote they have now and add a tiny click wheel to it so you can browse the content on your tv from your couch the same way you would navigate it on your ipod.

Also with the new software on the iPod we now have information input methods. Seems like a great thing to carry over to the remote and to the phone. No one dials numbers anymore. the click wheel would be all you need to add a phone number and info into your phone.
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post #30 of 37
I don't think that getting free content is going to be a reason why people will want the iTv.

It's like the Village Vioce, a newspaper here in NYC. When they were having problems, they decided to give the paper away instead of charging. The idea being that they would get a bigger readership, would get more ads, and could charge more for them.

It didn;'t work. People who didn't want it , still didn't want it.

The other problem was that people who will take something because it's free, are not good prospects for pay services, or products.

The same thing applies here.

The iTv is best used for moving valued content around.
post #31 of 37
Quote:
Originally Posted by Mike Eggleston

has anyone noticed something about two things here: Leopard's Time Machine and iTV. Both of these things would consume a lot of space, and it just seems wrong for me to have my computer running in another room just to be making use of iTV.

So, here is the postulation: Is there a third component in this? As we download more content on to our machines, we have to be starting to exceed our normal levels of capacity. However, a Home-based RAID(-like??) system which is added into a home network would relieve a lot of the stress on our home boxes. Similar to like an xServe (in that it has users, it is a server, and has storage), it is oriented to the Home environment. I.E. none of the advanced features of OS X Server needed (VPN, xGrid computing, etc etc).

This is a market that hasn't been entered into by really anyone. Also, none of the competitors do not have the Apple Ease of Use© to back it up. This way we could still have all of our storage needs for both Leopard and iTV, without having to have the family computer up and running in the background.

The raid part of the idea is going overboard for most home networks. But they do have network storage. That's been around for a few years now, and is becoming more popular as prices come down, and capacity goes up.
post #32 of 37
Quote:
Originally Posted by MacGregor

1. I think with Apple continuing the MacMini form factor, that is a good indicator for 3rd parties to build in harddrives, RAID's whatever. Steve isn't going to change up, like with iPods and leave 3rd parties high and dry. Apple could also have their own hardddrive "slice" in the basement but just decided not to announce it last week.

2. I don't think we need alphanumberics on the Apple Remote. That is what your computer is for! I like the idea of doing searches or edits on my laptop, but if I'm going to watch or listen to media, I only need a clickwheel and a couple of buttons. The TV interface needs to be extremely simple - anything else if for the Mac or pc.

3. If Apple makes arraingments with Google first, why does that prevent later ones with YouTube? I'm sure some smart person here could write an Automator script that goes to YouTube, grabs some video and sends it to the iTV/FrontRow menu for access. It would take some real work to deal with the DRM, but where would that actually be used in the workflow anyway? Do my iPhoto jpegs have DRM that keeps them from being shown in FrontRow? No. So why not my QT videos? Can Apple just use Google's search function without its content provider function?

4. I wonder how the Mac experience will differ from the pc experience. Will iTV support pc's? With all 90% of iTunes folks running windows and eventually Vista, they need to be satisfied. Will Apple give special functionality to Macs, to .mac accounts?

We do have companies making Mini like cases that sit under the Mini. They give a couple of extra USB 2, and Firewire ports in a hub configuration. They also provide room for a large hd. That takes care of that problem. The iTv fits underneight.

One nice compact system. hopefully Elgato will come out with a Tivolike tuner/DVR that will sit under, or on top of all that.

That would make a very nice modular system. Someone could even add a power amp to the stack.

Some good preamp/control software, and awaay we go!
post #33 of 37
Quote:
Originally Posted by MacGregor

1. I think with Apple continuing the MacMini form factor, that is a good indicator for 3rd parties to build in harddrives, RAID's whatever. Steve isn't going to change up, like with iPods and leave 3rd parties high and dry. Apple could also have their own hardddrive "slice" in the basement but just decided not to announce it last week.

I wish more devices were available in the Mac mini form factor.
I have a G4 Mac mini
A Belkin USB/FireWire hub under it
and a 200 GB LaCie hard drive under that.

Its a great setup and compact with minimal cabling, but i want more...

An Elgato EyeTV with mini form factor
A gigabit switch with mini form factor
a cable modem with mini form factor
an Airport Express base station with mini form factor
a battery backup unit with mini form factor
a networked attached storage drive with mini form factor
post #34 of 37
Quote:
An Elgato EyeTV with mini form factor
A gigabit switch with mini form factor
a cable modem with mini form factor
an Airport Express base station with mini form factor
a battery backup unit with mini form factor
a networked attached storage drive with mini form factor

Then how about a....
Coffee maker with mini form factor
"mini" Fridge with mini form factor
microwave with mini form factor


That would make a complete mini office setup. Perfet!
-Adam
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post #35 of 37
I think the real issue is who will pay more money to Apple to get their spot in the iTV menu: Google or YouTube.
post #36 of 37
Quote:
McHuman]Equinux already has something similar for your mac :

http://www.equinux.com/


I think Equinux could be in big trouble with Creative with this interface...

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post #37 of 37
Quote:
Originally Posted by Outsider

I hope there is an 'iTV' Pro, 75% the height of a Mac mini and 50% wider and deeper, with a builtin Mac hardware so people (I) don't have to purchase a seperate Mac mini and 'iTV'.

Aside from component, which isn't as good as digital output anyway, and HDMI, which is identical to DVI plus audio, the Mac mini appears to have everything your "iTV Pro" would, so, erm, just buy a Mac mini?
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