And once more, where are you all buying your movies for 10 dollars? The best price I could find was at Amazon for 13.99 for Hitchhickers widescreen DVD.... and iTunes sells it for 9.99. I don't see where people are paying extra for convienience, to me it seems like its cheaper for a similar product. 14.99 for a brand new movie? I can't even find one in stock at walmart for 20 bucks!
half.ebay.com sells it used for under $10. Also, prices are cheaper for me when I share titles among family members and friends. And it is pretty convienient to be able to take the DVD to babysitter or cousin's house. The downside is sometimes I don't remember who has the DVD so I don't even know who to ask to get it back.