Originally Posted by mugwump
It's somewhat amazing to realize that it will soon be possible for any video podcast to reach living rooms around the world with no barrier to entry.
That's one thing that really interests me. Essentially, this is a way to create an infinite number of "channels." Doing for video media what the internet did for print.
I fully expect this aspect of it to be sidelined and underutilized, lest Apple offend the big studios.
[tangent] Wouldn't it be killer if the studios distributed their shows as free video podcasts? I'm sure a heck of a lot of shows would benefit from being able to be watched at the viewer's convenience. Increased viewership would mean increased revenues for ads, which would more than offset any bandwidth costs and lead to greater profits. One can envision a revenue model which attaches quick ads--like simple logos and catch phrases--before during (between acts) and after, as on NPR, so that people don't mind them. Sure some could go through all the trouble to edit and erase them, but if they're short (like 5 seconds), most people wouldn't bother. A company could even set up a distribution model where ads are placed on certain shows when just released, and replaced with others after a certain time. No more paying extraordinary sums of money to Madison Ave morons to create mind-numbing stupidities that everyone hates (commercials), no more paying actors, directors, etc... Again, more efficient.
But will the studios do this? Hell no. Why? Because they'd endanger online sales, DVD sales, and syndication revenue, even though these are inefficient revenue sources because of bureacratic overhead in syndication (nearly double the corporate bureaucracy for the priviledge of rerunning shows), disk manufacturing production and transportation costs, not to mention pollution from disk maufacturing and transportation. (Hell, they could even maintain the revenue from disk sales by releasing video podcasts in SD and selling the disks in HD.) [/tangent]
But even though studios won't jump on this business model, I'm hoping alternative media folks do. I'd love to see Democracy Now produce a genuine TV news program (rather than just a video recording of their radio show) in addition to what it already does brialliantly. Instant movies. Instant documentaries (a la "Loose Change" except with facts instead of breathless, wild-eyed inuendo). I'd love to see film schools jump on this, having their students produce for both traditional theater and for internet/home distribution.
Hmm...Do most video podcasters distribute in the old 320x240 res? Or have most upgraded with Apple to 640x480? (I guess I could check tonight, but does anyone know off the top of their head?)