And I can attest, after having been in that industry for quite a while, that most of those set-ups consist of 10 or less machines, with several dozen having between 10 and 100, and very few having substantially more than that.
Ok I'll frame it from a different perspective. Computer video post production is a fairly new market and has seen exponential growth in the last ten years. Whatever Apple's sales are today it started from zero five years ago. Filmed entertainment and broadcasting over all is an ever growing business.
When I was in film school seven years ago we had expensive Avid Xpress systems. With a few Adobe Premiere systems. Because of its limitations Premiere was primarily used for in-class assignments and editing practice. The Avid's were used for actually editing our important class projects. At that point everyone was editing on expensive Avid systems and there was little alternative option.
Since the introduction of FCP there has been a paradigm shift and its common today for film students to have laptops running FCP and Avid software. When no one had that when I was in film school a few years ago.
In the 1970's broadcast television used to consist of about 5 channels that broadcast content until about 12:00 AM. Today broadcast television has grown to around 500 channels on our cable box. Most of those channels show content 24 hours a day. It takes hundreds of post production facilities and hundreds of thousands of people to produce content for 500 channels that show content every day. Those numbers are increasing.
411 a film and television resource guide lists between LA and NY there are 692 individual post production facilities. This number does not include college television, government television, corporate in-house production, public access, and so on.
In a sense you can say this is a small number. But these facilities buy multiple expensive systems that add significant revenue. The number is much larger than it was 10 years ago and is only increasing.
So, at the most a low few 10's of thousand sales a year. Even Apple acknowledges this.
Apple has successfully targeted media far more aggressively than it has target its gaming market. The reason for this is that media is a growing and lucrative market. I'm sure in raw numbers there are more PC gamers. But PC gaming has been on a slow decline since the late 90's. I do not believe PC gamers spend as much money or have the same future growth as video post production.
How did Apple count their announced 500,000 Final Cut user base?
That's interesting where did you see that number?