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Zune grabs No. 2 spot at retail during first week

post #1 of 83
Thread Starter 
An initial surge in demand has given fans of Microsoft's Zune something to cheer about, as the player captured the No. 2 spot for all digital media player sales at retail during its first week on the market.

According to NPD Group’s weekly point-of-sale data for the week ending November 18, the iPod rival secured a nine percent unit share, representing 13 percent of the dollars spent in the U.S. portable digital player market.

Zune was bested only by Apple Computer's iPod, which retained its dominant share during the week by grabbing 63 percent unit share and 72.5 percent dollar share.

"Microsoft attracted early adopters in*a successful launch week for Zune, eking out Sandisk as the No. 2 digital audio player vendor," said Ross Rubin, NPD's director of industry analysis. "This was especially impressive given the Zune's single capacity configuration and relatively high price point."

NPD says its weekly POS data is culled from a selective set of retailers that are part of its monthly panel, meaning it does not take into effect digital media player sales at Apple's own retail stores, among others.

It should also be noted that sell-through figures compiled during a product's initial week on the market are not necessarily indicative of that product's overall share, and are often influenced by pent-up demand.

Still, NPD's data could represent the potential for Zune's long term share gains. The group's findings eerily resemble a similar retail survey conducted by PiperJaffray, which found that retail clerks were recommending Zune to customers 8 percent of the time compared to the iPod at 75 percent of the time.

However, PiperJaffray in its polls also found that some retail salespeople were completely oblivious to the Microsoft player.
post #2 of 83
NPD says its weekly POS data is culled from a selective set of retailers that are part of its monthly panel, meaning it does not take into effect digital media player sales at Apple's own retail stores, among others.

Based on the above statement, the report is purely garbage.
post #3 of 83
Zune is now ranked 64th in Electronics at Amazon.com

This is up from 76th about 2 days ago.
post #4 of 83
Quote:
Originally Posted by davebarnes

Zune is now ranked 64th in Electronics at Amazon.com

This is up from 76th about 2 days ago.

I feek that Amazon's sales listings are much more indicitve of the populous than a "selective set of retailers."
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post #5 of 83
Quote:
Originally Posted by AppleInsider

Microsoft's Zune captured the No. 2 spot

but doesn't the brown stuff ALWAYS have our number 2 spot captured ??

"mummy mummy i have to go to the toilet, number 2 "

post #6 of 83
This survey, like all of these analyst surveys are total BS. The good analysts hold their cards close and don't care about other interests.

The fact that they excluded Apple Retail from sales calculations is just silly. I'll bet half of all iPod sales are from Apple's own retail stores.

Competition from Zune will benefit the consumer, but not if it is totally made up.
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post #7 of 83
As someone who worked in the motion picture industry*, I remember that with a sufficient advertising blitz, any movie could post impressive opening week receipts. The true quality was measured by how it did in the second and third weeks and beyond. Movies that did well in the following weeks were said "to have legs" and benefited from the positive word-of-mouth that the early viewers passed on.

Given the buzz that the Zune has generated (or, more likely, that MicroShaft bought), it is off to a real slow start. Since iPods haven't changed in a few months, it should have been able to surpass at least a few iPod models during the opening debut.

Soon we will see that the Zune doesn't have legs, and it will be the Bob of the 2000's.

*I took tickets at my local cinema. That's still "in the business", dammit!
post #8 of 83
i still dont like microsoft entering this realm. they can gain serious ground with the 360 pushing the zune forward. i still believe apple should have cut some deal to put the ipod and itunes on the 360 when they were asked.
post #9 of 83
Quote:
Originally Posted by davebarnes

Zune is now ranked 64th in Electronics at Amazon.com

This is up from 76th about 2 days ago.

Right now, the black Zune fell back to 67, behind all models of the iPod. Neither the brown nor the white made the top 100.

The interesting thing to note is that in top 66, there are two TURNTABLES! TURNTABLES, for shit's sake, TURNTABLES!! Not one, but two are more popular than the "hottest" Zune!
post #10 of 83
If you want to know how the Zune is doing, read some customer reviews on amazon about it. Half the ones I read, people had such problems they were bringing it back and exchanging it for an iPod. 50/150 reviews rated it as a 1/5 star. I couldn't help but laugh at peoples' experiences. What made it worse was that some were ipod users looking for a hot new product, which in turn backfired.
post #11 of 83
Quote:
Originally Posted by solipsism

I feek that Amazon's sales listings are much more indicitve of the populous than a "selective set of retailers."

If they were, Apple would enjoy a 60% marketshare for its computers.

As it doesn't, Amazons sales prove only that people shopping at Amazon buy in those percentages.
post #12 of 83
Quote:
Originally Posted by wilco

The Zune is brown!!!1! Like poo!!11

You still on that?\
post #13 of 83
I thought this was Appleinsider, not SELL-OUT ZUNEsider... enough of the ZUNE comments. NOBODY CARES, particularly me... the statistics are pointless... the Zune is worthless... stop wasting web space talking about the zune.





post #14 of 83
Quote:
Originally Posted by donlphi

I thought this was Appleinsider, not SELL-OUT ZUNEsider... enough of the ZUNE comments. NOBODY CARES, particularly me... the statistics are pointless... the Zune is worthless... stop wasting web space talking about the zune.






We do care, and we're interested.
post #15 of 83
hehe I bought 11 of them at various places. Mostly Wal-Mart and Best Buy around my home town.

I would buy one, rip open the package, return it and move on to the next store.

Your welcome MS for my returns so you can refurb them
post #16 of 83
Zune Sucks.
Apple Wins.
Next Thread.
post #17 of 83
Quote:
Originally Posted by AppleInsider


NPD says its weekly POS data is culled from a selective set of retailers that are part of its monthly panel, meaning it does not take into effect digital media player sales at Apple's own retail stores, among others.

It would br nice to see what retailers are on the "Monthly Panel" and to see which ones that were among the others that were excluded.

The more I think about this, the more I get the feeling it's part of a marketing campaign. Without full disclosure, what's to stop NPD from taking the top 10 Zune performing retailers and making that the panel.

Yep without full disclosure of the retailers that were included, and the ones excluded, then this is just pure conjecture and BS!
post #18 of 83
Quote:
Originally Posted by donlphi

I thought this was Appleinsider, not SELL-OUT ZUNEsider... enough of the ZUNE comments. NOBODY CARES, particularly me... the statistics are pointless... the Zune is worthless... stop wasting web space talking about the zune.

I've heard Apple Store employees talking about the Zune for crying out loud. If it's happening there, I'd say it's perfectly fine here - you do have to be knowledgeable about the competition regardless of how insignificant you want to think it is. Else your ass will get bitten sooner or later.
post #19 of 83
This isn't news. It's a new product what else is there to expect? Wanna hear more ground breaking news? Last week ps3s and nintendo wiis sold out but strangely the xbox 360 did not...
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post #20 of 83
Quote:
Originally Posted by kresh

hehe I bought 11 of them at various places. Mostly Wal-Mart and Best Buy around my home town.

I would buy one, rip open the package, return it and move on to the next store.

Your welcome MS for my returns so you can refurb them

so your the one who propelled the Zune to 2nd place
post #21 of 83
Quote:
Originally Posted by wilco

The Zune is brown!!!1! Like poo!!11

and thats as good as it gets, poo is designed better to work with the human form
post #22 of 83
Can I just say that the iPod nano ads and the new iPod shuffle ads are killer, totally cool, totally on message, sexy, hip, blah blah blah.... But the inane rubbish PC-and-Mac ads keep on coming. Stop wasting your fracking money on the PC-and-Mac rubbish ads!!! Who the heck is doing the iPod ads???? You need *that team* on the PC-Mac stuff.... Like, HELLLOOOOOO ?!!!!!111!! WTF ?!!!!!11!!
post #23 of 83
Quote:
Originally Posted by AppleInsider

Zune was bested only by Apple Computer's iPod, which retained its dominant share during the week by grabbing 63 percent unit share and 72.5 percent dollar share.

The Zune was "bested only" by the iPod, which TOTALLY WHIPPED the ZUNE's ASS.

Quote:
Originally Posted by AppleInsider

NPD says its weekly POS data is culled from a selective set of retailers that are part of its monthly panel, meaning it does not take into effect digital media player sales at Apple's own retail stores, among others.

Hmmm.... 'nuff said about this

Quote:
Originally Posted by AppleInsider

It should also be noted sell-through figures compiled during a product's initial week on the market are not necessarily indicative of that product's overall share, and are often influenced by pent-up demand. Still, NPD's data could represent the potential for Zune's long term share gains. The group's findings eerily resemble a similar retail survey conducted by PiperJaffray, which found that retail clerks were recommending Zune to customers 8 percent of the time compared to the iPod at 75 percent of the time. However, PiperJaffray in its polls also found that some retail salespeople were completely oblivious to the Microsoft player.

Also, it is possible there is NEGATIVE pent-up demand -- that is, people getting Zunes, and as mentioned, regretting it immensely. So growth actually could go backwards if more people return Zunes than are buying new ones..... OK, that doesn't really make sense but what the hell.

This thread is GOLD, I tells ya.
post #24 of 83
MS says zune sales fell within expectations,
my take, they expected only 1 to sell so their expections have been hugely met.
i want to see january numbers, actually dec 26th numbers, i bet as above it could be negative growth month. more returned then bought. word of mouth and online reviews i bet turn their heads. but as predicted it takes away from othe playforsure partners, so that is the REAL target not ipod, ipod was never the target. MS will get in this way kill it's partners then consolidate and go after ipod. it's the sandisk killer.
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post #25 of 83
Number Two? This is like the line from Glengarry Glen Ross:

"We're adding a little something to this month's sales contest. As you all know, first prize is a Cadillac Eldorado. Second prize is a set of steak knives. Third prize is you're fired."
post #26 of 83
One of the best movies ever...

Anywho, as predicted MS have completely shafted Creative etc.. whilst failing to dent iPod sales.
post #27 of 83
I have been looking for a zune... just to actually see one in the wild. Was it just a US release, because I cannot find one at any retail outlets in Canada?

When I asked the bestbuy clerk to see one, I just got a blank look. (Okay maybe that isn't a good indication... I think that blank look is a job requirement there)
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post #28 of 83
Quote:
Originally Posted by samiam

I have been looking for a zune... just to actually see one in the wild. Was it just a US release, because I cannot find one at any retail outlets in Canada?

When I asked the bestbuy clerk to see one, I just got a blank look. (Okay maybe that isn't a good indication... I think that blank look is a job requirement there)

It's not for sale in Canada yet. No release date has been announced.

And if you bring one into Canada, then you'll have to pony up all your own content too (ripping CDs), because the Zune Marketplace won't serve content to a Canadian IP domain.
post #29 of 83
My company is #1 in the #2 business! http://www.BargerAndSons.com


Zune has no choice but to settle for second place in the #2 business.
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post #30 of 83
I'm thinking MS is doing exactly what they want to do. They know they can't top the iPod right now, so they are more focus on driving the "other" MP3 players out of business, which would be very good news for them. After that, tie the Zune to the 360, and go after the iPod. I hope apple don't take the Zune as a joke.
post #31 of 83
Quote:
Originally Posted by PatsFan83

If you want to know how the Zune is doing, read some customer reviews on amazon about it. Half the ones I read, people had such problems they were bringing it back and exchanging it for an iPod. 50/150 reviews rated it as a 1/5 star. I couldn't help but laugh at peoples' experiences. What made it worse was that some were ipod users looking for a hot new product, which in turn backfired.

Thank you for the post. I was wondering how many Zunes may be returned after consumers tried to use them. Going to be very interesting how many horrible experiences there will be Christmas day.
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post #32 of 83
I think the fact that Zune even made a dent is a testament to the fact that they bothered to do some marketing at all. Before Zune, I think Apple spent more money airing the Jeff Goldblum ad than the rest of the portable media player industry combined spent on marketing. Everyone else seems to be operating under the assumption that they can kill the dominant player just on features and price. If the buyer has never heard of a given brand, then I think that cuts the likelyhood they would take it home, so it pays to actually get your name out there to the public rather than just to the techie audience.

Where Zune goes from here depends on whether one is made that is considered "good enough" by the public. That might be an update or two away so people can forget about their collective experiences with the first Zune.
post #33 of 83
Surely week 1 sales of the Zune are mostly pent up demand from Microsoft fanbois and the anything-but-iPod idiots ?

I do hope someone is keeping a graph of sales somewhere.
post #34 of 83
Quote:
Originally Posted by melgross

If they were, Apple would enjoy a 60% marketshare for its computers.


I'm confused. How exactly are you comparing an overall marketshare of an item to a percentage of sales in qauantity for a given time frame?
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post #35 of 83
Hey, if it were a fair fight, I'd say good for Microsoft. Unfortunately, the Zune is utter crap. Better luck next time, Ballmer.

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post #36 of 83
Quote:
Originally Posted by wirc

The fact that they excluded Apple Retail from sales calculations is just silly. I'll bet half of all iPod sales are from Apple's own retail stores.

How would this have changed the fact that iPod was #1 and Zune was #2?
post #37 of 83
Quote:
Originally Posted by wilco

The Zune is brown!!!1! Like poo!!11

chocolate is brown, yuck.
post #38 of 83
Quote:
Originally Posted by BlackSummerNight

I'm thinking MS is doing exactly what they want to do. They know they can't top the iPod right now, so they are more focus on driving the "other" MP3 players out of business, which would be very good news for them. After that, tie the Zune to the 360, and go after the iPod. I hope apple don't take the Zune as a joke.

They should have tied the thing to the 360 from the beginning. I'm continually amazed at Microsoft's ineptitude. They could seriously damage the iPod without even trying by just pulling their heads out of their brown-#2s.

Hell, I teach English, coach soccer, have a kid and a wife, and have never studied marketing, business, or finance. And I would bet any amount of money that I could have created something tied to the XBox 360 that would have gotten more marketshare than this will.

It's so amazing that they haven't thought of something like this. If anything points out the inefficiencies inherent in huge capitalist enterprises, it's this.

Imagine a simple memory card that slots in your 360 controller. (Nothing revolutionary.) Make it connect via USB so that it can also connect to your computer. (Interesting possibilities.) Now give it a headphone jack and some audio buttons. (Steve Jobs creates his own brown zune in his pants.) Add some software that goes on both the 360 and your computer. Brand it with something that ties into the xBox brandname (xBit, xByte, xByt (go really crazy with the "alternative" letter), xChip, BitBox, xBox Player, hell, it could even be Xune...but that doesn't mean anything), but also stands alone.

Boom.

Millions of iPod-shuffle-killers. Or, not really killers so much as iPod-shuffle-gankers.

Really, you'd have at least hundreds of thousands of kids walking around pretending to be non-conformists saying "Man, screw the iPod. I just use my [BitBox]." And you've created a phenomenon you can then really build on.
post #39 of 83
Quote:
Originally Posted by iconsumer

but doesn't the brown stuff ALWAYS have our number 2 spot captured ??

"mummy mummy i have to go to the toilet, number 2 "


iPod #1
iPoo #2 (brown Zune)
post #40 of 83
Quote:
Originally Posted by DCQ

They should have tied the thing to the 360 from the beginning....yada yada yada

It's so amazing that they haven't thought of something like this. If anything points out the inefficiencies inherent in huge capitalist enterprises, it's this.

Its amazing you actually posted this, but hey its an Apple website so what do I expect.

Please Google "Zune & Xbox360"

http://www.itwire.com.au/content/view/5640/983/

For your reading enjoyment.....man I sure hope they figure out how to tie this thing into the Xbox360 fast or else

Hell I did streaming from my Zune player to my xbox360 over thanksgiving...made playlists of good dinner music, had home movies playing as the music was playing and went into my pictures folder after that....it was real tough too. 3 check boxes and an OK
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