Lee added that he expects Microsoft will eventually "be the leader" in the digital media player segment, especially once the Redmond, Wash.-based company rolls out more models of Zune and starts selling them internationally.
That just made me laugh so.
Because it reminded me of George W. Bush a few weeks back, saying with 'steely-eyed determination', "We're gonna hold the House, and we're gonna hold the Senate." Yeahhh, right.
I just don't know where these guys get the idea that their bravado impresses or persuades anyone except a few dim bulbs. It'd be refereshing if M$ VP Mr. Lee just came out and said what we know he's really thinking:
"Umm, ok. Apple is kicking the Zune's ass and will continue to kick the Zune's ass no matter how much we expand the line or advertise because, well, they're just better at design and usability and cool than we are.
And let's face it, when we can't leverage Windows or Office, we tend to get our butts kicked. Even Xbox, our big recent 'success', has lost us somewhere north of 4 billion samolians. But hey, we just want a small piece of the portable player market, so we'll subsidize this Zune turkey too until the shareholders scream stop. Because we're Microsoft, dammit. We've GOT to at least LOOK like we're on the attack, even when the reality on the ground is more like Custer's Last Stand."
I love guys who try to peddle the 'we're so confident' line of BS. They always get it knocked off. 8)