Originally Posted by Denton
If you mean, browse songs on iTS using your phone and then download them directly from iTS to the phone, I think that this is unlikely to happen. I would guess that everything will be synced from your computer.
But wouldn't that put apple behind the rest of the phone companies? Everyone else already has, or will soon have music and video streaming and download. the problem with these is they can only be used on your phone ( and for outrageously inflated prices ). If Apple came in with an iPhone ( which will sell well on its own strengths ) and mobile iTunes ( which would be icing on the cake ) it could dominate sales of multimedia phones.
Think about the possibilities... Use a streamlined version of itunes to download the new episode of Lost ( still for $2, not some ridiculous streaming or $5 download ) or maybe browse and download some music. ( still $1, but these would also probably count against your data usage, i.e. data charges still apply )
Then when you get home, sync it up for storage on your desktop/notebook, or even better, hook it up to your iTV.
I know video probably wouldn't work. ( take way too long to download ) but music would most definately be a possibility, and would totally blow Vcast and other services out of the water.