Originally Posted by Kickaha
I still don't see the advantage of selling the big display themselves. The big screen market is pretty cut throat - unless they can come up with some wacky new display technology, or some way of undercutting everyone else, there's no real market to be had here.
OTOH, an add-on iTV box that works with any screen out there, *that* would be a big hit, IMO.
I mean, maybe they'll pull it off, but my nose says no.
Both the Times and the WSJ stated that wide screen hi def Tv's were one of the biggest selling categories of products, and that the numbers would continue to rise.
That's enough reason for Apple to sell at least one or two.
I'm always amazed at how people on forums think they are the average consumer. We aren't.
The time for a company to move to other product categories is when both it, as a brand, and the category, are hot. Both of those two prescriptions are true now.
When I buy my next hi def set, I would carefully consider an Apple branded model, if they had one that fit my needs, before other brands. I' know I'm not the only one, because I've asked others that question.
There are commodity brands, mid priced brands, and lines, and hi end brands, and lines. ALL are selling well.
There is no reason to assume that Apple couldn't pick one or more areas to sell into, and be successful.
The tens of millions of iPod users who are looking forward to a new set would certainly consider one. After we credit them for selling more Mac's, a MUCH more difficult decision to make. An Apple Tv would be simple. People switch brands all the time. After all, they are all compatible, not like the situation with computer platforms.
And what about those Mac owners who have spent $1,000 or more for a new computer? If they are happy with their purchase, you can be sure they would consider one as well.
People like to stick with brands they like. If they don't like them they will switch easily. Unless everyone is happy with their current models, moving to an Apple model, which they already perceive as being better, would not be such a difficult decision.