Originally Posted by cutemartin
Much as I would love to believe you, I don't think SJ's statement has anything to do with changes in Apple's policy. I think they are just putting the ball (and blame) into the recdord companies' court.
They are simply telling the EU, consumers, other regulators etc that they would happily drop DRM tomorrow if they music industry let them. It is also a shot across the bows of the film industry, who by all accounts want even more stringent DRM than the music industry pimps ('cos that's what they all are). Universal want a cut of every iPod as well as evry film. and they want draconian DRM as well. Apple's simply making public the argument (that's obviously failed in private) "Ha! Do you really think we're going to let you get away with that? And do you really think we're gonna take the blame when we lose a restrictive practices case in the EU?
Apple's brand has been hurt more than any over the music DRM fiasco, even though it was insisted upon by the music industry. Apple are going public as (the consumer's friend" to strenghten their negotiating hand.
Well, Jobs words are multidirectional shots.
On one hand, he plainly states that DRM is a Label-Owned-Tech and not Apple's.
On the other hand it points, together with the iPhone to a very significant paradigm change in tech. You see in the last 5 years tech had a tremendous boost that only landed the power on the 3 biggest industries that benefited from it.
1- Music Industry
2- Video Industry ( not movies , yet)
3- Cellphone operators.
For me, the biggest greedy bastards in the world ate BY FAR, the cellphone operators ( I should know...) They artificially jack up prices, distort terminal prices, often blaming the imcumbent networks, but really they are the Devil on Earth.
Apple has created something with the Music Industry to serve as an example for consumer awareness and future expectations.
Apple said " Let us show you how cool and simple enjoying Music is "...2 years later everyone and their mother are crying DRM (not ipods or Apple) should be killed... Supose it is ? What's left ? Apple's elegant players and Jukebox/Online Distribution. BINGO.
Do , we consumers , care ? I do.
Now let's enter another industry. Apple again makes the coolest, most elegant, well thought out tech and sells it to consumers. Everyone loves it BUT AS ALWAYS, the price setters ( cellphone operators,) willl find even MORE DEVIOUS WAYS to get your money...
Want more proof ?
Everyone in the world still pays internet "traffic" ,LOL, and per minute usage. Guess they learned something from the cellular crooks.
The telephone is a hundred years ols and now it's the single MOST EXPENSIVE commodiy in the planet.
Cellphone operators are now the criminals who fight every second of their pathetic professional lives to keep the paradigm of "AIRTIME" billable.
I hope DRM goes away, I hope iPhone cost 500 USD or even more.And most of all I hope WiMAX to come sooner rather than later and my iPhone will switch to that.
I for one like to pay for the tech I use...