Originally Posted by solsun
I disagree, I don't think I've missed the point massively.. In fact, I think Apple missed the mark as far as what consumers need/want to make this a real killer living room product.
I agree that a Mac mini may be overkill for the living room, but a mini is currently the only way to be able to do what I would want in a living room device.. Apple Tv is already a computer, so all Apple had to do was create a way for it to interface with the iTunes store for Movies and Tv show purchases on demand... They could have done it so it would be all menu driven (without the need for a keyboard,) so that consumers could watch movie previews and be able to immediately purchase and watch all from their couch.
Microsoft managed to make an on demand movie service with the Xbox 360 which offers both purchase and rental options as well as full HD resolution... Apple could have (and should have) done it better.
I believe you are talking about consumers in general and then you move into "what you would want". Consumers want simplicity and the best practical way to engineer the iTS without the use of a physical keyboard into Apple TV is to make it like an iPod. Imagine an iPod with thousands upon thousands of different artists. And face it, that's what you would have to do to be able to access every song on the iTS. Either that or have some god awful on screen keyboard thing that you scroll across to type in letters.
Why would Apple bother spending all that money and time to achieve a couple of new sales of songs and movies when they don't even make money from them?
The whole approach of iTunes is that it does everything for you. The idea of season pass is that it downloads every new version, and by definition it will sync it to apple TV straight away. While the MS thing is a good price, how much do the geeks who use XBox 360 A.) Spend on XBox Live B.)Spend on the super-dooper XBox 360 that you need in order to have a large enough hard drive in order to store all these HD videos and C.) Spend on their 50 Mbit/s ultra geek connection to actually download all this gumpf.
Microsoft is the prime example of how throwing money at a problem may get you results, but not the best results. I can imagine in typical Microsoft style, the XBox Live store will be confusing in terms of prices (points?? is that like monopoly money?) and confusing in terms of interface.
Microsoft is aiming at a vastly different market I'm afraid so your argument there is void. As for iTunes, just go to your computer, click on what you want, download it, and then press sync to Apple TV, done.... Do you really want years of Apple software engineering for something that would take you 5 seconds more otherwise, or maybe 5 minutes pre-planning? God it's this kind of lazy attitude that is causing mass obesity in this world.