-At CES, Microsoft introduced "Windows Home Server" (WHS) which backs up networked computers, etc. It's like a RAID array, but doesn't use RAID. So this is what they can offer.
-Apple, on the other hand, gives us no central storage. We must store our iTunes content on our machines - PCs/Macs. However, we do get the ability to sync a measly 40GB of our libraries to the Apple TV. Here's what I don't understand:
-Why no "over the air" purchase of iTunes content? I'm already getting a data plan with the iPhone for web browsing... why not be able to get new content on the go? In order to make this happen, they'll need to do at least 2 things software-wise:
1) Give iTunes ability to 2-way sync content b/w my Mac and my iPhone, and
2) Give me the ability to OTA sync the newly-acquired files back to my home (either to my WHS or external drive, etc.). The reason? Imagine this scenario:
-I buy movie X with iPhone.
-Kids at home want to watch movie X. They purchase it (using my account, ofcourse) and thus I end up paying twice for the same thing. When I get home with iPhone, I sync iPhone to the Mac and end up with 2 copies of the same movie. I wouldn't have a problem with this if the movie was a rental service.
So they're using the Mac/PC as the hub of everything where I think they should be using a WHS equivalent to centrally store all the content. They can still make it so I keep copies of everything on my Mac and when I purchase new content, this is where it goes first. But files are constatly "pushed" or "synched" to the home server, even when I'm not at home.
I see this being a major problem - for me at least with the entire iTunes-iPod-Apple TV ecosystem. I know I can add a drive to an Airport Extreme, but if Microsoft can pull something so complicated as Windows Server 2003 and sell it to consumers as simply, very simple, WHS, then I don't see why Apple can't do it.
Besides, they'll need a bunch of storage space for Time Machine anyway.
Thoughts, comments welcome