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Apple's iPod shuffle now available in five colors

post #1 of 62
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Apple on Tuesday announced that it's most wearable digital music player is now available in five vibrant colors: blue, pink, green, orange and the original silver.

A hit with customers since its initial shipment three months ago, iPod shuffle is just half a cubic inch in volume, weighs just half an ounce and features a aluminum design with a built-in clip.

Based on Apple's shuffle feature which lets music fans enjoy a continuous mix of their favorite songs anywhere they go, iPod shuffle contains one gigabyte of flash memory, holds up to 240 songs and sells for just $79.

"iPod shuffle is the world's most wearable digital music player," said Greg Joswiak, Apple's vice president of Worldwide iPod Product Marketing. "Music fans can now choose iPod shuffle in one of five brilliant colors, or they can buy one of each."

The miniature players features up to 12 hours of battery life and lets users shuffle their songs to listen to them in a random order or simply flip a switch to listen to their songs in order, such as when listening to a new album.

Users connect iPod shuffle to their PC or Mac with the included dock, and iTunes' innovative AutoFill feature automatically syncs the precise number of songs from their music library. Meanwhile, integration with iTunes 7 and the iTunes Store allows customers to choose from a selection of over four million songs from the world's most popular digital music store.



Pricing & Availability

The new iPod shuffle is available immediately worldwide through the Apple Store, Apple's retail stores and Apple Authorized Resellers for $79 (US). iPod shuffle includes an iPod shuffle dock and earbuds.

The tiny digital music player requires a Mac with a USB 2.0 port and Mac OS X version 10.3.9 or later and iTunes 7.0.2 or later; or a Windows PC with a USB 2.0 port and Windows 2000 (Service Pack 4), Windows XP Home or Professional (Service Pack 2) and iTunes 7.0.2 or later. Internet access is required and a broadband connection is recommended.
post #2 of 62
Meh, more color changes. I want my 6G iPod!
post #3 of 62
Quote:
Originally Posted by AppleInsider View Post

Apple on Tuesday announced that it's wearable digital music player is now available in five colors: blue, pink, green, orange and the original silver.

Is the Shuffle really a hit with consumers? I've always thought it was strange that you can't see what songs are playing or select them based on any organization. Maybe it's just because I've rarely used "shuffle", ever since I bought my first Teac CD player back in 1988.

I guess the price difference makes the Shuffle appetizing for some, but if it were me, I'd save up for the Nano.
post #4 of 62
Good move by Apple. I've long thought the shuffle (even V1) should be available in colours.

Quote:
Originally Posted by AppleInsider View Post

Based on Apple's pioneering shuffle feature

Come on guys, is it really that hard to remove insane levels of marketing hyperbole from Apple's press release before posting it as an article?
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post #5 of 62
Wrong picture on the main page I think...
post #6 of 62
Hey maybe they should sell a five pack for $350. You know there will be some who buy them all.
post #7 of 62

I was just thinking something similar... get several and color-code your collection.

- pink for love songs (happy valentine's day)
- orange for good driving songs (I am the one and only...)
- green for backyard fun songs
- blue for the blues
- silver for evening music

 

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post #8 of 62
Quote:
Originally Posted by CoolHandPete View Post

Is the Shuffle really a hit with consumers? I've always thought it was strange that you can't see what songs are playing or select them based on any organization. Maybe it's just because I've rarely used "shuffle", ever since I bought my first Teac CD player back in 1988.

I guess the price difference makes the Shuffle appetizing for some, but if it were me, I'd save up for the Nano.

have a 60 g ipod in my house/car/trailer and a shuffle for work-out.. running.. it's just perfect!
post #9 of 62
Yey! Good move Apple!

I always thought they should do it in different colours!
- especially as it's marketed as a clip-on fashion accessory


I might even buy one myself while I'm waiting for the mythical 'true video ipod'!
post #10 of 62
Quote:
Originally Posted by Mr. H View Post

Good move by Apple. I've long thought the shuffle (even V1) should be available in colours.


.....but that would have been a bad move for AAPL.

for one, a single modle can test the market to see what response there is (I doubt this is the case with the shuffle as Apple have a good understanding of the market they opperate in, but you know this)

and more importantly, the refresh that the colours bring stimulate the market further - it keeps the story alive and fresh. how many people will aquire additional suffles to complement their clear annodised model?

you are right though... colours are a good move for this product.

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post #11 of 62
Quote:
Originally Posted by orange whip View Post

.....but that would have been a bad move for AAPL.

for one, a single modle can test the market to see what response there is (I doubt this is the case with the shuffle as Apple have a good understanding of the market they opperate in, but you know this)

and more importantly, the refresh that the colours bring stimulate the market further - it keeps the story alive and fresh. how many people will aquire additional suffles to complement their clear annodised model?

you are right though... colours are a good move for this product.

But colors don't change the model. At best, a single color/model gives your product the ability to sit higher on the sales charts. When the mini came out, none individually went to #1 since there were several different models to cut into the sales of each (but, total-wise, it was still high).

At most, a single color reduces costs somewhat. Last thing you want is to be stuck with a bunch of tangerine, flower power, or dalmation iMacs because no one likes the color (I guess that was before Apple knew their market?).

However, bringing out colors does drive publicity. Hell, look at all the space wasted on AppleInsider on basically a one-line requirement: "Ipod shuffle now available in 5 colors". Was there really a need to go into how it connects to your computer?

And I agree with the Mr. H's comment on the 'pioneering' shuffle technology. I mean, how pioneering is it to play music in random order?
post #12 of 62
Quote:
Originally Posted by Louzer View Post

And I agree with the Mr. H's comment on the 'pioneering' shuffle technology. I mean, how pioneering is it to play music in random order?

It looks like Kasper's changed the original article now. He's left it as "Apple's" shuffle, despite the fact the shuffle concept was around for a long while before Apple even thought about iPods. But yes, the word "pioneering" was especially OTT.
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post #13 of 62
Pure genius. Microsnot start their 500 million dollar marketing push for Vista today... for a day or two the headlines will be 'iPod Shuffles now in colours!' Its a toss up as to which is more interesting to the mass 'kid' demographic.
post #14 of 62
Are you serious?
Quote:
Originally Posted by vinney57 View Post

Pure genius. Microsnot start their 500 million dollar marketing push for Vista today... for a day or two the headlines will be 'iPod Shuffles now in colours!' Its a toss up as to which is more interesting to the mass 'kid' demographic.
post #15 of 62
I'm digging the orange.
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post #16 of 62
Quote:
Originally Posted by Louzer View Post

And I agree with the Mr. H's comment on the 'pioneering' shuffle technology. I mean, how pioneering is it to play music in random order?

Well, if no one else has done it because they were afraid of just what you are saying, and they took the chance, then it is pioneering.
post #17 of 62
Cd players have had the shuffle feature looooong before the iPod. And no one was "WOW'ed" by this feature.
Quote:
Originally Posted by melgross View Post

Well, if no one else has done it because they were afraid of just what you are saying, and they took the chance, then it is pioneering.
post #18 of 62
Great! The most wearable music player ever finally got fashionable! I want a blue, green and pink one!!

It is a shame they announced the iPhone instead of introducing the widescreen iPod on MacWorld. Imagine, an iPod family like;

1- Coulourful shuffles with clip!
2- Colourfull nanos with clickwheel!
3- A black and white iPod with music to touch! (And no black chin)


It doesn't make sense to wait with the touch music interface until the iPhone is gonna be released as we Europeans will have to wait till next year :s Not mentioning Asia
post #19 of 62
Quote:
Originally Posted by CosmoNut View Post

I'm digging the orange.

Me too. I really feel like buying one though I'll have absolutely no use for it.

As a side note, they seem to come with the new earphones now.
post #20 of 62
lol

i think i was the first one to ask for colors, when appleisider first mentioned it

i even sent apple two emails requesting it lol
post #21 of 62
Now bring 6G iPod video with different colors as well, black and white kinda of getting tired...

completely remasterd 6G iPod touch screen ....

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post #22 of 62
Quote:
Originally Posted by mr O View Post

Great! The most wearable music player ever finally got fashionable! I want a blue, green and pink one!!

It is a shame they announced the iPhone instead of introducing the widescreen iPod on MacWorld. Imagine, an iPod family like;

1- Coulourful shuffles with clip!
2- Colourfull nanos with clickwheel!
3- A black and white iPod with music to touch! (And no black chin)


It doesn't make sense to wait with the touch music interface until the iPhone is gonna be released as we Europeans will have to wait till next year :s Not mentioning Asia

The biggest feature Apple was touting with the iPhone was its new "multi-touch" interface. They want the phone to act as the test model before unleashing it on the iPod masses, which at this time is a much more significant market. Plus, if they were to intro an iPod with the exact same touch interface before the iPhone actually ships, the buzz on the iPhone would die down. So I wouldn't expect a true 6g iPod until, at the earliest, after the iPhone ships between now and june.
post #23 of 62
I think the best part of this update is not the colors, it's the fact that these now come with the new headphones.
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post #24 of 62
Quote:
Originally Posted by BlackSummerNight View Post

Cd players have had the shuffle feature looooong before the iPod. And no one was "WOW'ed" by this feature.

We're not talking about cd players. That's very different.
post #25 of 62
The Red one is my fave, oh wait?
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post #26 of 62
Quote:
Originally Posted by CosmoNut View Post

I'm digging the orange.

yes. lookin good!
post #27 of 62
Quote:
Originally Posted by melgross View Post

We're not talking about cd players. That's very different.

Seriously, are you really, really saying that you think that having a shuffle mode is a "pioneering" feature? CD players was just an example. mp3 players existed before the iPod and they all had shuffle modes. There were also a few early players that didn't have screens.

I'm aghast that you can think having a shuffle switch on a digital audio player could possibly be considered "pioneering".
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post #28 of 62
Quote:
Originally Posted by Mr. H View Post

Seriously, are you really, really saying that you think that having a shuffle mode is a "pioneering" feature? CD players was just an example. mp3 players existed before the iPod and they all had shuffle modes. There were also a few early players that didn't have screens.

I'm aghast that you can think having a shuffle switch on a digital audio player could possibly be considered "pioneering".

When no other digital player relied on a "shuffle" feature the way this one does, then, yes, it is a pioneering feature.

You might have forgotten how the Shuffle was derided for this very function, relying on it, rather than using some minimal screen to allow people to see what they were doing.

Again, cd players are a totally different beast. none of them can hold more than one cd at a time, for portable units.

Shuffle play on cd players, including those having five disks, were an innovation when they came out, but were shown to not be a popular feature, and were easily bypassed, and straight-through album play reinstated, or individual song choice selection managed, not so here.
post #29 of 62
Quote:
Originally Posted by CoolHandPete View Post

Maybe it's just because I've rarely used "shuffle", ever since I bought my first Teac CD player back in 1988.

Wow, you're using technology from 1988... yikes!
post #30 of 62
Quote:
Originally Posted by CosmoNut View Post

I'm digging the orange.

Same here...

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post #31 of 62
Quote:
I think the best part of this update is not the colors, it's the fact that these now come with the new headphones.

that was what i notice as well
post #32 of 62
Quote:
Originally Posted by CoolHandPete View Post

Is the Shuffle really a hit with consumers?

Apple said they sold 10 million of the first generation "pregnancy tester" version. So I'd call it a hit, it's a very good volume to move for consumer electronics.
post #33 of 62
Quote:
Originally Posted by samurai1999 View Post

Yey! Good move Apple!


I might even buy one myself while I'm waiting for the mythical 'true video ipod'!

Not so mythical... seems pretty obvious that Apple will offer an 'iPhone without the phone' as the true video iPod.

The real questions are... WHEN???... and will the price be ridiculous (like $449 or something)?


.
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post #34 of 62
Quote:
Originally Posted by TBaggins View Post

Not so mythical... seems pretty obvious that Apple will offer an 'iPhone without the phone' as the true video iPod.

The real questions are... WHEN???... and will the price be ridiculous (like $449 or something)?

Drop the phone hardware and substitute the 80GB or 100GB hard drive and that might be a decent price. I wouldn't know though, I'm sure there would be buyers, the question is how many.
post #35 of 62
Quote:
Originally Posted by Bergermeister View Post


I was just thinking something similar... get several and color-code your collection.

- pink for love songs (happy valentine's day)
- orange for good driving songs (I am the one and only...)
- green for backyard fun songs
- blue for the blues
- silver for evening music

I will personsally break the legs of anyone who does ths.


But I do kind of like the orange one too.
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post #36 of 62
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Originally Posted by ecking View Post

I will personsally break the legs of anyone who does ths.

It's amazing how much this quote and your signature say about you.
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post #37 of 62
I vote for orange as well. Using this thread as an informal poll, it looks like orange might be a big hit in Shuffle land. Hope it is, that might motivate Apple to offer a Nano in the same color, which I for one would dig.

As far as "pioneering shuffle", I'll go with Mel. Apple took a liability (no screen) and turned it into a selling point. I mean, it's the name of the thing. Combine that with the ability to structure playlists as the source of the randomness and you get something pretty unique, if not exactly pioneering. At least from a marketing perspective.

Note that having pre-sold the idea that no display is OK, Apple was free to make the current shuffle as small as it is.

And guess what? Apple was absolutely right. Even though they took a lot of flack at the time for "pretending" that shuffle was cool just to justify cheaping out on a display, it turns out the bone simplicity of the Shuffle is exactly what a lot of people want.

With the low price point and now colors just look for the Shuffle to keep getting more popular.
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post #38 of 62
Quote:
Originally Posted by Mr. H View Post

Seriously, are you really, really saying that you think that having a shuffle mode is a "pioneering" feature? CD players was just an example. mp3 players existed before the iPod and they all had shuffle modes. There were also a few early players that didn't have screens.

I'm aghast that you can think having a shuffle switch on a digital audio player could possibly be considered "pioneering".

I would call removing most of the typical features of the (then current) digital music players as "pioneering". When every company was adding features in a vain attempt to trump Apple's iPod hold, Apple went and made a device so simplistic that it only had two modes: to shuffle and not to shuffle.

It's obvious that Melgross isn't saying that the shuffling technology is pioneering--we obviously know it's existed in CEs for at least 2 decades--but to envision a scant device with only an On switch and Shuffle mode is pioneering.
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post #39 of 62
Quote:
Originally Posted by JeffDM View Post

Drop the phone hardware and substitute the 80GB or 100GB hard drive and that might be a decent price. I wouldn't know though, I'm sure there would be buyers, the question is how many.

It would depend on which features Apple would drop, and which they would keep, or enhance.

Since they haven't enabled a feature to share songs as MS did, would they then keep WiFi? Would they enable a feature such as that?

What about Bluetooth? What purpose would that serve in an iPod, if it also doesn't allow sharing?

Would WiFi allow downloading directly from iTunes? It doesn't now. Is that only because of Cingular?

How much software would come with it? would it have OS X onboard, or a simpler iPod OS?.

A lot of questions here.
post #40 of 62
Quote:
Originally Posted by AppleInsider View Post

Apple on Tuesday announced that it's most wearable digital music player is now available in five vibrant colors: blue, pink, green, orange and the original silver.

It seems to me the most notable improvement is that, finally, Apple is shipping the Newer designed earbuds with the Shuffle.

My almost-new silver Shuffle (2nd Gen) from December 2006 came with the same old bud-on-a-stick that Apple has been using for several years. Even though the newer curved-swoosh style earbuds had been shipping with the full size nanos and ipods for a big part of 2006.

So I am thinking that colors are the eye-candy, while the inclusion of the newer earbud shape --and slight sound fidelity improvement with it-- is the real thing in this 'upgrade'.
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