Originally Posted by ouragan
Hopefully, this means the end of 'Get a Mac' ads.
I can't stand the contempt for Windows, nor do 95% of people who use Windows.
With only 2% of computers worldwide, Apple should be more humble, show its friendly ease of use and try to 'seduce' potential Mac buyers who use Windows. That's Marketing 101.
It could be something that Apple needs to address by getting some Nike experience with regard to *global* expansion and appeal.
At best, it's a US thing with GetAMac and people in the US love it, people outside are like, well, okay, but WTF?
At worst, it's a US thing with GetAMac and people in the US are divided on it, some think it silly, like, two guys talking, and I want to buy a computer because this "Mac" guy is like so cool and what not??
It's a huge debate. We have no real data regarding how successful the ads really are.
I would say the "Cancel or Allow" is the best one, while the "Sitting In A Box" one is real abstract. Even the "Cancel or Allow", that would only work for people that have *already* purchased Vista -- in other words, your target audience would be people that have already upgraded their OS, or most likely, bought a new computer with Vista and then realised what a crock it is.