Originally Posted by vinea
How many folks here have bought a 30m sport video for $30? I've seen quite a few Warren Miller movies but don't own one. Mostly its like 1 guy or gal in the ski club that owns these and they show them at a party or something. So ownershipwise its probably 1 for every 30 or so folks that would even WATCH the silly thing.
For $2 I think a lot more folks will pony up in that once in a blue moon moment when they are in the mood for that kind of flick.
Interesting question/point of view!
I own a snowboard/skateboard shop. We sold the video mentioned in the article ("That") this season. We actually sell a LOT of DVDs every year (majority are 30-45 minutes), and we're what I would consider to be a small, and young, shop. Videos are a very, very large part of our industry. The "new" videos of the season generally come out late August/September, and sell contantly through the end of that year. In fact, in our shop, that particular category is one of our largest during the Holiday shopping season! That is surprising even to myself, but true. Most DVDs like we sell are $25-30. So, I would say there are a lot of folks buying them, although it is a very specialized market.
Regarding the price, not knowing the details, this concerns me. As mentioned, this is a pretty important part of our business. It's all about marketing/hyping the brands/riders, and the videos heavily influence how the season goes (what gear is hot, how kids ride, etc.). We'd be OK without the sales, but obviously would rather retain them. I would say, ideally, the early season "new releases" would either not be sold on iTunes, or be sold at a price comparable to a retail store price, much like the music. Once the main "season" is over (maybe December 26th?), the $1.99 hits. "Classic" videos could be sold at $1.99 right off the bat.
Should be interesting to see what comes about. Obviously the production studio mentioned in the article (for "That") would like to avoid this completely, I would think, so this could change up their game completely. They generally handle the manufacturing and distributing of the DVDs.
Of note, Forum Snowboards is now owned by Burton Snowboards, the largest (but privately owned!) company in snowboarding. Burton is very good at protecting dealers as business evolves, so that's comforting. They could also be looking to distribute their team videos, which are generally free, but extremely scarce.
Coincidentally, I'm finishing up our 2008 Burton orders right now! Took a few minutes to read some Apple news and here we are!
Holy crap that was long. Apologies in advance!*It was a mild hell this year dealing with a DVD called "That". "Do you guys have 'That' in?" "Have what?"
Man it's late...