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Apple ready to flick switch on Apple TV revolution

post #1 of 260
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With last minute graphics-related issues seemingly sorted out, Apple Inc. expects to begin manufacturing ramp up of its long-awaited Apple TV wireless media hub as early as Monday, AppleInsider has learned.

The move comes exactly 6 months from the day in which the Cupertino-based iPod maker first unveiled the $299 device to a crowd of media folk and analysts at the Yerba Buena Center for the Arts Theater in San Francisco, Calif.

Since then, the company has faced a series of setbacks that saw the product's launch slip from January to February and, most recently, to mid-March. In nearly all cases, the delays appear to have been software related.

"Wrapping up Apple TV is taking a few weeks longer than we projected, and we now expect to begin shipments mid-March," Apple recently told customers of its online store who have been waiting on their pre-orders to ship since January.

Although Apple has never offered an official explanation for the delays, speculation as to the latest two-week push back centered around the possibility that the device had yet to receive the necessary approval from the Federal Communications Commission. However, that appears not to have been the case.

People familiar with the matter have instead fingered NVIDIA as the source of the last month's delay, explaining that quirks in the embedded graphics software raised some last minute red flags over in Apple's quality assurance department.

Apple, those same people say, had anticipated a manufacturing ramp early last month when it began supplying its Taiwanese OEM partner Hon Hai (Foxconn) -- not Inventec as earlier media reports had suggested -- with build materials for the Mac mini-shaped set-top boxes.



As AppleInsider exclusively reported back in January, Apple TV will drawn its graphics capabilities from NVIDIA's G72M graphics chipset with 64MB DDR2 video memory -- essentially the firm's GeForce Go 7400 chip.

At the heart of Apple TV device is a 1.0GHz Pentium M-based Intel chip with 2MB of L2 cache (code-named "Crofton"), which will be under-clocked to run on a 350MHz bus. The device will also pack 256MB of non-upgradable 400MHz DDR2 main system memory, a 40GB 2.5-inch PATA hard disk drive, and a 802.11n capable wireless card.
post #2 of 260
I don't suppose there will be any additional features we weren't told about. Apple Hi-Fi II - El Flopperino.

post #3 of 260
I'm surprised that there isn't more speculation about a Movie Bit Torrent possibility with Apple TV. It seems like a slam dunk idea for Apple. With that internal hard drive in the Apple TV they could have a Netflix subscription service where Media is stored on that little Apple TV hard drive.

I can't accept that SJ thinks the Movie market is like the Music Market where people want to own their Media. You only watch movies once or twice. Also, Apple could roll music and TV into this subscription service. The market share they could take with that would be Giganormously massive. Apple would own the future distribution of Media!!

You could cut out Cable TV service with this!!!
post #4 of 260
I've always kinda expected that there will be some extra feature revealed when it finally ships. I have no reason to think this, but maybe am wishful thinking since AppleTV still doesn't appeal to me due to the video quality limitations (and the fact that I'd rather dish out a little over twice as much for a Mac MIni capable of much much more). Also, there is the fact that watching TV shows from iTunes in inferior quality gets really expensive copmared to almost every other option. Okay, I'm done picking at the AppleTV now.
post #5 of 260
Just a quick comment on this comment. Netflix still refuses to support the OS X platform for its Watch Now feature, which only works on Windows XP (and now presumably Vista). I encourage anyone who subscribes to Netflix (like myself) and who is also a Mac user (like myself) to call Netflix (their number is on the Help page of their site) and complain about this. They currently refer to Watch Now as a "free service", likely because of this disparity...

Quote:
Originally Posted by kraniak View Post

I'm surprised that there isn't more speculation about a Movie Bit Torrent possibility with Apple TV. It seems like a slam dunk idea for Apple. With that internal hard drive in the Apple TV they could have a Netflix subscription service where Media is stored on that little Apple TV hard drive.

I can't accept that SJ thinks the Movie market is like the Music Market where people want to own their Media. You only watch movies once or twice. Also, Apple could roll music and TV into this subscription service. The market share they could take with that would be Giganormously massive. Apple would own the future distribution of Media!!

You could cut out Cable TV service with this!!!
post #6 of 260
Quote:
Originally Posted by kraniak View Post

I can't accept that SJ thinks the Movie market is like the Music Market where people want to own their Media.

I want to own my own media. I know a lot of other strange folk such as myself, too. Were out there! Rental/exploding media options are nice to have relative to movies (they are useless for music) but the sort of features that inspire me to purchase products like this revolve around long-term ownership.
The true measure of a man is how he treats someone that can do him absolutely no good.
  Samuel Johnson
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The true measure of a man is how he treats someone that can do him absolutely no good.
  Samuel Johnson
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post #7 of 260
Quote:
Originally Posted by AppleInsider View Post

The device will also pack 256MB of non-upgradable 400MHz DDR2 main system memory, a 40GB 2.5-inch PATA hard disk drive, and a 802.11n capable wireless card.

If the appleTV is going to run OS X and only has 256MB of ram, isn't it going to be doggedly slow? I don't want to see any beach balls of death on my tv...
post #8 of 260
I ordered two AppleTV's the same day it was announced at MacWorld. My ship date was quoted as February 26. It would be nice if articles like this stuck to the facts and not to innuendo from analysts that may have purported an earlier date. Come on journalists have some integrity and accuracy. It does nothing but generate inaccurate assessment of businesses that can negatively affect investment quality, yet it is not factual, and might be charecterized as slanderous.
post #9 of 260
Quote:
Originally Posted by jApple View Post

If the appleTV is going to run OS X and only has 256MB of ram, isn't it going to be doggedly slow? I don't want to see any beach balls of death on my tv...

Who's to say it's running Mac OS X?
post #10 of 260
Quote:
Originally Posted by Feynman View Post

Who's to say it's running Mac OS X?

It will run OS X. Think of it, even the iPhone will run a run-down Version of OS X, so why not on the iTV?
Now running on a 20" aluminium iMac (Fall 2008), as well as a Macboook Pro 13" (mid 2009) and an iPhone.
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Now running on a 20" aluminium iMac (Fall 2008), as well as a Macboook Pro 13" (mid 2009) and an iPhone.
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post #11 of 260
Quote:
Apple Hi-Fi II - El Flopperino.

What's your definition of a flop?

Appleinsider had an article that discussed Apple Hi-Fi being one of the most profitable iPod gadgets. Also everyone who uses an Apple Hi-Fi has an iPod. Sounds like a win-win for Apple to me.

Quote:
If the appleTV is going to run OS X and only has 256MB of ram, isn't it going to be doggedly slow? I don't want to see any beach balls of death on my tv...

Its an optimized version of OS X, not the general Mac OS X. Primarily all it will do is playback media.
post #12 of 260
Quote:
Originally Posted by jApple View Post

If the appleTV is going to run OS X and only has 256MB of ram, isn't it going to be doggedly slow? I don't want to see any beach balls of death on my tv...

Isn't Apple TV simply a video player and/or wireless router?
post #13 of 260
Tell me again..... why should I buy this product?
post #14 of 260
Interesting question. As far as I know the original shipping date announced at the launch was first quarter of 2007. Only in the January Macworld keynote did Jobs say that it was going to be made available in February.

For most of us, it is still coming as originally scheduled and a few weeks delay is a heck of a lot easier to take than the delay it is taking to get our troups out of Iraq.

Isn't it nice how the media likes to feed the fodder?
post #15 of 260
Quote:
Originally Posted by Xian Zhu Xuande View Post

I want to own my own media. I know a lot of other strange folk such as myself, too. Were out there! Rental/exploding media options are nice to have relative to movies (they are useless for music) but the sort of features that inspire me to purchase products like this revolve around long-term ownership.

I think that most people like to own their media, but the fact is that people rent a lot more video than they purchase.
post #16 of 260
Quote:
Originally Posted by Xian Zhu Xuande View Post

I want to own my own media. I know a lot of other strange folk such as myself, too. Were out there! Rental/exploding media options are nice to have relative to movies (they are useless for music) but the sort of features that inspire me to purchase products like this revolve around long-term ownership.

Well, you could certainly still do that but the thought of paying $20 or $30 a month for imediate access to any music/TV/Movie* makes my jaw hit the floor. With this Apple TV and a Bit Torrent iTunes it's possible. This revolution would make the iPod almost a drop in the bucket.

You can't compare this to renting a movie because it isn't the same. Imagine having the past 70 years of media available instantanously. Eventually you could even get old radio broadcasts in there if you like.

This could replace Cable TV (Except live sports) and Radio! That's huge!

The iPhone could stream your content subscription to wherever you are, in the car, in a hotel, wherever!

*I understand Apple doesn't have all this in iTunes but that's the way it's headed
post #17 of 260
Quote:
Originally Posted by anantksundaram View Post

Tell me again..... why should I buy this product?

Buy it if you need / want it, if you don't then don't buy it, simple.

Not every product is for every person!
post #18 of 260
Quote:
Originally Posted by parky View Post

Buy it if you need / want it, if you don't then don't buy it, simple.

Not every product is for every person!

Gee, thanks. I had not figured that out.

And equivalently, it's nice to see that this thread is hopping with hyper-enthusiastic consumer interest (unlike the case of various iPod releases or that of the impending iPhone).
post #19 of 260
Quote:
Originally Posted by anantksundaram View Post

Tell me again..... why should I buy this product?

First I would suggest you simply watch the January Keynote. If none of the features come forth for you, please don't. And if not, hopefully your decision why not is not posted here.

For me, I endorse the idea of expanding the viewing of my iTunes videos from my iPod and sharing it with the rest of the family. Spreading out to an larger audience helps me justify what some members of the brood suspect as frivilous on my part. If not downright selfish.

But probably more important, is the capability to show off my photographic skills and answer the every repeating question of, "Whatever happened to all those photos you took while we were in London last spring? Or, our son's graduation? Or, Paul and Hilda's 25th aniversary? Or, last summer's holiday at the cottage?…You know the ones you took on that new 20 gillion gigisomething digital camera that you just had to get right before the plane took off!"

To which I woll be able to respond, "Just watch this dear. it's HD and it is virtually idiot proof."

To which, she'll tetort, "You mean Hello Dummy?…I can only wish!"
post #20 of 260
Quote:
Originally Posted by anantksundaram View Post

Gee, thanks. I had not figured that out.

And equivalently, it's nice to see that this thread is hopping with hyper-enthusiastic consumer interest (unlike the case of various iPod releases or that of the impending iPhone).

Glad I could help, after all you did ask the question!!
post #21 of 260
Anyone know if playing music through AppleTV will have the visualizer as an option? Is that feature too CPU-intensive for such a small box? Would love to have this.
post #22 of 260
Quote:
Originally Posted by kraniak View Post

I can't accept that SJ thinks the Movie market is like the Music Market where people want to own their Media. You only watch movies once or twice. Also, Apple could roll music and TV into this subscription service.

Quote:
Originally Posted by Xian Zhu Xuande View Post

I want to own my own media. I know a lot of other strange folk such as myself, too. Were out there! Rental/exploding media options are nice to have relative to movies (they are useless for music) but the sort of features that inspire me to purchase products like this revolve around long-term ownership.

If I were trying to classify people's preferences for music and movies, I'd put music firmly in the "people mostly buy" category, but movies would go in a "people mostly buy and rent" category. iTMS matches people's preference for music, I don't know if Apple will have their best success with video until it's buy or rent. (One vote for buy / rent )
post #23 of 260
Quote:
Originally Posted by anantksundaram View Post

Tell me again..... why should I buy this product?

If you want to connect this:



to this:



without this:

post #24 of 260
Quote:
Originally Posted by dyeworks View Post

Anyone know if playing music through AppleTV will have the visualizer as an option? Is that feature too CPU-intensive for such a small box? Would love to have this.

I doubt that's too CPU intensive. The thing can play 720p movies, I think it can handle the visualizer.

When mine arrives in the mail I'll have to go shopping for an HDTV. I bought prematurely
post #25 of 260
Quote:
Originally Posted by Snowdog74 View Post

If you want to connect this:

<snip>

to this:

<snip>

without this:


post #26 of 260
Quote:
Originally Posted by Feynman View Post

Who's to say it's running Mac OS X?

JApple didn't say Mac OS X, just OS X. It might be using some form of OS X, I don't remember that being stated. It might just be a completely custom firmware because it really doesn't have to do nearly as much as the iPhone does.

Quote:
Originally Posted by donlphi View Post

I don't suppose there will be any additional features we weren't told about. Apple Hi-Fi II - El Flopperino.

Apple HiFi was not a flop.
post #27 of 260
Quote:
Originally Posted by kraniak View Post

...I can't accept that SJ thinks the Movie market is like the Music Market where people want to own their Media. You only watch movies once or twice....

I agree - mostly... a lot of movies I just want to watch once. So for that Apple should make a rental/subscription option. Some things I would like to "own", such as the complete collection of Modern Marvels, or certain movies, such as Gladiator. However, I refuse to pay $1.99 (TV Shows) or $9.99 (Movies) for media f^ck3d up by DRM. It would also be nice to get the bonus material (as on DVDs). Does Apple's Video format allow for menu-driven bonus material features embeded within the files???

Down with DRM Down with DRM Down with DRM Down with DRM
post #28 of 260
Apple Hi Fi is the #2 selling external speaker for the ipod - certainly not a flop considering it's $300 each.

Apple is not doing subscription or rental of any kind - TAKES TOO MUCH WORK. Apple just wants to sell it to you and be done with it. If you want to hack the file open to make it DRM free or record the stream - Apple doesn't care anymore but if they "rent" it to you - they have to keep on top of that 24/7 - not worth it at this point. At some point, where there are 50 Apple TV's out there ... maybe ...
post #29 of 260
Quote:
Originally Posted by Macvault View Post

It would also be nice to get the bonus material (as on DVDs). Does Apple's Video format allow for menu-driven bonus material features embeded within the files???

I sure wish it did. That's what holds me back from buying movies on iTunes. No special features. I would probably only watch special features once, but I like to watch them regardless.
post #30 of 260
Quote:
Originally Posted by grainbelt View Post

Just a quick comment on this comment. Netflix still refuses to support the OS X platform for its Watch Now feature, which only works on Windows XP (and now presumably Vista). I encourage anyone who subscribes to Netflix (like myself) and who is also a Mac user (like myself) to call Netflix (their number is on the Help page of their site) and complain about this. They currently refer to Watch Now as a "free service", likely because of this disparity...

I don't think it's worth any effort on their part. Unless maybe 1/4th of their subscribers are Mac users, it's probably not worth trying. They would have to get a DRM system that's compatible with Mac OS. Microsoft won't license their DRM for non-Microsoft platforms, and Apple won't license their DRM at all. What does that leave, Real? I don't think they have a DRM for Mac OS either.
post #31 of 260
Wait until Apple rolls out AppleTV with iSight/iChat integration. No reason it can't be done. Maybe that will be one of the first hacks. Plug in iSight via USB and bingo.
post #32 of 260
Quote:
Originally Posted by dyeworks View Post

Anyone know if playing music through AppleTV will have the visualizer as an option? Is that feature too CPU-intensive for such a small box? Would love to have this.

Seeing as how iTunes visualization works on my 400MHz iMac G3, I think this box could handle it as well.

Not to say that it will...

-Clive
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post #33 of 260
Quote:
Originally Posted by Denmaru View Post

It will run OS X. Think of it, even the iPhone will run a run-down Version of OS X, so why not on the iTV?

It might not have to run anything other than what is required for Front Row. Perhaps Darwin, with a few extra API's.

Possibly not even that. Apple may have a subset for embedded applications such as this.
post #34 of 260
Quote:
Originally Posted by Denmaru View Post

It will run OS X. Think of it, even the iPhone will run a run-down Version of OS X, so why not on the iTV?

The iPhone has at least 4 GB memory to run it in. The stripped down version there still takes 500 MB of memory to hold it, according to Apple.

Also the iPhone runs various programs. This won't.
post #35 of 260
Quote:
Originally Posted by TenoBell View Post

What's your definition of a flop?

Appleinsider had an article that discussed Apple Hi-Fi being one of the most profitable iPod gadgets. Also everyone who uses an Apple Hi-Fi has an iPod. Sounds like a win-win for Apple to me.



Its an optimized version of OS X, not the general Mac OS X. Primarily all it will do is playback media.

Don't you think that most "PROFITABLE" could also mean most "over priced" ?

Why would you spend that kind of money on Apple Wi-Fi? People that REALLY want to listen to high quality music already have a home stereo system, which can easily be hooked up to an iPOD. If I wanted a better system, I would get a Bose Lifestyle 48 and connect my iPOD to it.

Then as far as the APPLE TV goes, it is an overpriced mac mini with no os x features other than frontrow. Let's see something people will actually use. They are trying to change the way people thing about buying or renting movies, but it isn't going to happen... at least not with this product.

I have actually become quite the SLINGBOX fanboy recently. I think this is the way to go if you want portable media. You can access your cable DVR/ON DEMAND/and all stations from anywhere in the world. So if I am going to watch content on my Pocket PC, I just turn on my TV from the airport, and watch tv. If I am at work late, and I want to catch the episode of OFFICE that airs in 10 minutes, I simply turn the SLINGPLAYER on (on my work computer, home computer, pocket pc, laptop, etc.) and watch it.

Why can't Apple apply some of these features?

Now... if I can connect my Slingbox to an APPLE TV and watch my content that way, I would consider it. Right now, it's like a VCR with all of my movies built into it. I'm not so lazy that I can't just grab the DVD and put it in the DVD player.

A POINTLESS PRODUCT THAT WILL FILL A VERY SMALL VOID IN SOMEONE'S LIFE. I don't see it really taking off.
post #36 of 260
Quote:
Originally Posted by Abster2core View Post

Isn't Apple TV simply a video player and/or wireless router?


It's more than a player, and it's not a router.
post #37 of 260
Quote:
Originally Posted by Snowdog74 View Post

If you want to connect this:



to this:



without this:


I see you have my Sony.

If you need more cable, I'll be happy to send you a few thousand feet.

You never can have enough!
post #38 of 260
Quote:
Originally Posted by DeaPeaJay View Post

I doubt that's too CPU intensive. The thing can play 720p movies, I think it can handle the visualizer.

When mine arrives in the mail I'll have to go shopping for an HDTV. I bought prematurely

I said that people will be doing this, and was soundly thumped for it.
post #39 of 260
Quote:
Originally Posted by jbelkin View Post

Apple Hi Fi is the #2 selling external speaker for the ipod - certainly not a flop considering it's $300 each.

Apple is not doing subscription or rental of any kind - TAKES TOO MUCH WORK. Apple just wants to sell it to you and be done with it. If you want to hack the file open to make it DRM free or record the stream - Apple doesn't care anymore but if they "rent" it to you - they have to keep on top of that 24/7 - not worth it at this point. At some point, where there are 50 Apple TV's out there ... maybe ...

I know one thing Apple LOVES... Cash. With iTunes Bit Torrent you get:
Way more Apple TVs sold = Cash
$20 - $40 subscription fees = almost all profit with the only cost of paying the royalties. They have NO server/bandwidth fees. This is the only way a subscription model will be profitable. Any one company who has to pay all those server/bandwidth fees will never make a profit unless they charge for it or have revenue from a side business.

If people have a subscription they are going to have a huge music library constantly craving iPods with biger HDs. More cash for Apple.

With no Server/Bandwith fees they can price the subscription very competitively. How will new entrants enter the market if they have to pay for Servers/Bandwidth?

All of Apple's pay-to-own Music/TV/Movies could be moved to these Apple TV Bit Torrent boxes cutting their Bandwith costs for iTunes which = Cash.

All System update bandwidth could be trafficed to Apple TV hard drives.

There is a Huge amount of Cash available. That's what Jobs wants! 10 Billion and growing. It's his personal vendetta.

The main limitation out there is the amount of bandwidth. With iTunes Bit Torrent, Apple will own a huge percent of media distribution AND bandwidth. They would control Everything. That's what Apple always does!
post #40 of 260
Quote:
Originally Posted by JeffDM View Post

J
Apple HiFi was not a flop.

No, it's not. It's really quite good for what it is.
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