Originally Posted by Fran441
A headless iMac topic? Has it really been a week and a half already?
Since this topic has already been beaten to death, I'll do a quick recap of why I don't think this will happen.
First, Apple already offered a mid range Mac with no built in screen a few years ago. It offered the top of the line processor at the time and you could upgrade the optical drive, the graphics card, add a larger hard drive, and add more RAM. It was called the Power Mac G4 Cube. At the time, people looked at the Power Mac G4 towers and said, "Wow, that's really expensive. If I spend a few hundred dollars more, I could get a more expandable Power Mac G4 tower!"
So that brings us back to now. When people say they want a 'Mid range tower', what most of them mean is, "I want a computer that is almost as fast as the current top of the line Pro tower with almost all of the expandability and features but I want it at half of the price of the current low end Pro tower".
Apple has the 'desktop' market pretty well covered. You have the low end Mac Mini starting at $599, the high end Mac Mini at $799, the low end 17" iMac at $999, the high end 17" iMac at $1199, the 20" 2.16 GHz iMac at $1499, the 20" 2.33 GHz iMac at $1749, the 24" iMac at $1999, the DPDC 2.0 GHz Xeon Mac Pro at $2200, the DPDC 2.66 GHz Xeon Mac Pro at $2499, the DPDC 3.0 GHz Xeon Mac Pro at $3298, and the DPQC 3.0 GHz Xeon Mac Pro at $3997.
If Apple was to re-release the Cube today at $1999 or even $1799, it would not sell. People would complain that it is too expensive and that for a few hundred dollars more they could get a Mac Pro. Apple already proved there wasn't a market for this kind of Mac, I hope they don't make the same mistake twice.
Your argument is well founded but based on price.
You are totally correct, at those price points, who wants to spend that kind of cash for a headless mid-range mac.
But you fail to discuss demand. There is certainly deman for the product. The problem has always been price point.
I'm typing this right now on my old cube. years ago when the industry was srong and I was makng fists full of dollars, I needed a mac and going to the store, I examined the imac (too weak), the tower (didn't need card slots and a huge footprint), the cube (PERFECT!!!!). It had a small footprint, serious power, and ....... welll like I said, price was no object, I bougt what I needed regardelss of price and it was the Cube.
Today times for me are tight. Now price is a huge factor. Given the same set of options and the pricing structure was the same, you're right, I woud eiher buy the imac or the tower, but I STILL WANT A CUBE.
So we really need to speak from the DEMAND side. Trick is, Steve need to stop trying to gouge the crap out of everyone and price it properly. Something like $1,499. WHO CAN ARGUE THAT PRICE.
Lastly, he needs to create a new column in his strategy. Instead of Consumer and Pro, he needs Consumer, Prosumer, Professional.
Consumer (White) - MacBook, iMac 17 and 20, Mac Mini
Prosumer (Black) - MacBook, iMac 24, Mac (Headless cube, no pci, and 4 cores = Just power)
Professional (Aluminum) - MacBook Pro, Mac 24 Pro (4 core imac in aluminum), Mac Pro
Ok, maybe i'm going a bit overboard, but ou get my idea. The leap to the Mac Pro is too steep.