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No near-term impact seen from Apple's latest pro video editing push - Page 2

post #41 of 42
Quote:
Originally Posted by mmmdoughnuts View Post

Ok scenario 1:
Content Maker: I want to add my new movie to iTS.
Apple: What is your source material in?
CM: I use Avids station.
Apple: My those are nice, but you have to buy this tool. But we don't support that software, you have to talk to them.
CM: Oh, I am a poor independent label. Bye.

How does a "poor independent label" get to use an Avid station? Assuming such a situation exists, couldn't the Avid be set to output some file format that is recognized by Quicktime?
post #42 of 42
Quote:
Originally Posted by JeffDM View Post

How does a "poor independent label" get to use an Avid station? Assuming such a situation exists, couldn't the Avid be set to output some file format that is recognized by Quicktime?

What he's missing here is that the rental company he's renting the Avid from, or from whom he's buying the hours from, will likely have those very tools.

But indies seem to be going straight to FCS.
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