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Apple carves out 3-hour notch for WWDC keynote

post #1 of 44
Thread Starter 
Apple has made several additions to its Worldwide Developers Conference website, most notably a time schedule showing that the opening Keynote address will run a considerable three hours.

The inaugural presentation by Apple chief executive Steve Jobs is slated to run 9 AM to 12 PM on Monday, June 11th. In the past, Jobs has used the keynote to introduce developers to the next chapter in Apple computing, unveiling new hardware architectures and software strategies.

During this year's presentation, however, Jobs is widely expected to fill in the missing pieces -- or "Top Secret Features" -- of its latest operating system overhaul, Mac OS X 10.5 "Leopard." These may include a Google-styled geographical mapping application with GPS support, VoIP iChat telephony, and a version of Boot Camp featuring embedded virtualization support.

Early rumors surrounding Leopard had suggested that Apple was grooming its Boot Camp solution into a rival of Microsoft's own Virtual PC virtualization software, which would essentially allow Mac users to run Windows and Mac OS X applications simultaneously.

For its part, Apple has continually denied such claims through comments to members of the analyst community. "Absolutely not," was the response from Apple Senior Vice President Phil Schiller, when asked last July by a Needham & Co. analyst if the company planned to include a virtualization solution with Leopard. Apple's leadership expressed a similar view during a meeting with Bear Stearns in December. There, the company indicated that it is very pleased with Parallels' third party solution and didn't feel the need to compete with its own solution.

At the same time, there has been a steady stream of evidence to suggest that Apple may not be telling the whole truth when it comes to its plans for Boot Camp -- and it wouldn't be the first time the company's leadership intentionally mislead the analyst community. Of the claims published in a recent DigiTimes piece, one suggested that Mac maker would delay Leopard's release till October in order to fine tune an "integrated" version of Boot Camp that would allow Mac users to more easily run Microsoft's Vista operating system. Apple initially denied the report, but pulled an about-face just weeks later, conceding that it would need until October to finishing the Leopard release.

There's also no concrete explanation as to why Apple's enterprise division, which has seemingly obtained Parallels' customer list, has been routinely phoning those customers to find out how they're using the Parallels Desktop software for Mac in the enterprise.

In delaying Leopard last week, Apple did make one thing certain: developers and industry watchers should have the full skinny on its plans for Leopard by the close of Jobs' keynote presentation on June 11th at the WWDC '07.

"We now plan to show our developers a near final version of Leopard at the conference, give them a beta copy to take home so they can do their final testing, and ship Leopard in October," the Cupertino-based company wrote in an official statement. "We think it will be well worth the wait."
post #2 of 44
50% longer presentation. Nice!




Let the speculation begin....
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post #3 of 44
is it just me or is AppleInsider giving DigiTimes a little more respect recently. There was no disclaimer about how DigiTimes is usually full of it at the end of the article.

I will be flabbergasted if they include Windows virtualization in Leopard. Although, since mac users will still have to BUY windows in order to run anything, there won't be a big shift towards people downloading windows programs simply because they can. And developers shouldn't get lazy since it won't be actively used except by those who really need it and are willing to fork over the money to buy Windows.
post #4 of 44
Two hours of the presentation will be Steve demoing a full restore using Time Machine.
The capacity crowd will be on the edge of its seat as the progress bar march towards completion.
post #5 of 44
This article did focus a lot on virtualization, but I doubt Jobs is going to talk for 3 hours *just* on virtualization and hidden leopard features. What else could be taking up that time? iLife, iWork? or are those hanging on Leopard's release?
post #6 of 44
Quote:
Originally Posted by DeaPeaJay View Post

I will be flabbergasted if they include Windows virtualization in Leopard

Me too. Apple is doing great without having to support a less than stellar OS setup inside of OS X. I can't imagine Apple going to all that trouble.
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post #7 of 44
Quote:
Originally Posted by DeaPeaJay View Post

is it just me or is AppleInsider giving DigiTimes a little more respect recently. There was no disclaimer about how DigiTimes is usually full of it at the end of the article.

I will be flabbergasted if they include Windows virtualization in Leopard. Although, since mac users will still have to BUY windows in order to run anything, there won't be a big shift towards people downloading windows programs simply because they can. And developers shouldn't get lazy since it won't be actively used except by those who really need it and are willing to fork over the money to buy Windows.

The $299 version of windows if you are doing it legit.
post #8 of 44
Quote:
Originally Posted by Johnny Mozzarella View Post

The $299 version of windows if you are doing it legit.

yah, good point. But I only need to test stuff to make sure it works in Internet Explorer. I won't be buying Vista anytime this century.
post #9 of 44
Quote:
Originally Posted by DeaPeaJay View Post

yah, good point. But I only need to test stuff to make sure it works in Internet Explorer. I won't be buying Vista anytime this century.

Same here. XP is the last version of Windows I hope to own.
post #10 of 44
1) Please oh please, change the filesystem format over to zfs
2) Address the annoyance - Fix the damn window resizing capability to work from all sides and corners NOT JUST THE LOWER RIGHT corner.
post #11 of 44
"For its part, Apple has continually denied such claims through subtle but official comments to members of the analyst"

So I guess Phil Schiller saying "Absolutely not" is considered subtle. Guess he should have went for "no way in hell."
post #12 of 44
Quote:
Originally Posted by DeaPeaJay View Post

This article did focus a lot on virtualization, but I doubt Jobs is going to talk for 3 hours *just* on virtualization and hidden leopard features. What else could be taking up that time? iLife, iWork? or are those hanging on Leopard's release?

I think that Leopard and iPhone programming could easily eat up all this time.
post #13 of 44
I too am skeptical about a virtualization solution coming from Apple, for Windows anyway. I wouldn't count out some kind of Mac OS virtualization, with limited Boot Camp features possibly, though I suspect it's unlikely. I'd be much less surprised if Apple released some kind of WINE product, though.
post #14 of 44
'spose I should copy to this thread the post from the thread I started in General Discussion:

Quote:
According to Macworld UK, Apple have announced that the WWDC keynote is going to be 3(!) hours long. This page appears to confirm it, but have Apple always simply allocated the whole morning for the keynote, but then not used all of the allotted time?

What are they going to talk about? Surely not just 10.5? Will we also have the official iPhone launch? (doesn't seem like the right place for that, though). Details of how to develop for the iPhone? Lots of new hardware?
it's = it is / it has, its = belonging to it.
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it's = it is / it has, its = belonging to it.
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post #15 of 44
Quote:
Originally Posted by DeaPeaJay View Post

... I will be flabbergasted if they include Windows virtualization in Leopard. ...

What if Apple is doing a "cross-over" type solution which does not require an install of the WindowsOS? If Code-Weavers can do it, why couldn't Apple?" It would work with bootcamp in that you could run the applications from the bootcamp partition while in MacOSX (so 2 installs are required, much like parallels does now.) Apple would only promise a handful of Windows applications to work in this mode (suggesting you use bootcamp or Parallels if your desired program isn't supported.)

Apple doesn't become a Windows OEM, as stated. They don't compete directly with Parallels (the more complete virtualization solution) nor to they suplant bootcamp. They just offer a way to run a list of heavily used Windows applications (hence the survey to Parallel customers, to find out what Windows programs are mostly run in the parallel's environment.)

Then again, it could be as simple as packaging Parallels with every Mac with a deal with Parallels (like Inuit had for a long time.)

Anyway, the craziest thing would be that Apple offers window application capability without having to buy or install Windows. That would make Microsoft happy.

IQ78
post #16 of 44
In that 3 hour time period - I hope they spend 15 minutes addressing the fix /refresh to the following problems:

1) no hardware RAID card for Intel XServe
2) no gigabit on AEBS
3) no gigabit on Apple TV and iTMS starts selling HD content with discrete surround sound format (not prologic)

and of course the regular updates

4) Santa Rosa for mobile platform

new products

5) intermediate desktop computer
6) ultra portable / palmtop Mac
7) Video / touchscreen iPod

and finally...

8) iPhone: more information - especially as it pertains to developers and how Apple is not going to lock out its developers by discussing product strategies for 3rd party applications.

...then sort of a unifying presentation at the end where the iPhone / iPod can act as remote controls for the Apple TV and entertainment center - including ordering HD content off the iTMS w/o needing to crack open ITunes on a "real" Mac.
post #17 of 44
Quote:
Originally Posted by IQ78 View Post

What if Apple is doing a "cross-over" type solution which does not require an install of the WindowsOS? If Code-Weavers can do it, why couldn't Apple?" It would work with bootcamp in that you could run the applications from the bootcamp partition while in MacOSX (so 2 installs are required, much like parallels does now.) Apple would only promise a handful of Windows applications to work in this mode (suggesting you use bootcamp or Parallels if your desired program isn't supported.)

Apple doesn't become a Windows OEM, as stated. They don't compete directly with Parallels (the more complete virtualization solution) nor to they suplant bootcamp. They just offer a way to run a list of heavily used Windows applications (hence the survey to Parallel customers, to find out what Windows programs are mostly run in the parallel's environment.)

Then again, it could be as simple as packaging Parallels with every Mac with a deal with Parallels (like Inuit had for a long time.)

Anyway, the craziest thing would be that Apple offers window application capability without having to buy or install Windows. That would make Microsoft happy.

IQ78


Its a nice thought. It would easily knock away Windows marketshare, increase Apple's OS and HW marketshare faster than anything else Apple is doing.

However, it's just not feasible.

Have you tried CrossOver? There are very few apps that work, and none that work exceptionally well. Apple does not want the responsibility of supporting other people's poorly coded apps. If your Photoshop for Windows isn't working right under Apple's RedBox but was working just fine on your WinXP PC whoare you going to blame? Who are you going to call for support? You guys can read all the Cringley articles you want but this 7 year old rumour is no where close to coming to fruition anytime soon.
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post #18 of 44
Dear Friends

Is there a snowball's chance in hell that the keynote will be Webcast live?

Will keynote attendees be bound by NDA for the information presented at the keynote?

Sincerely,
Jaddie
post #19 of 44
iMac replacement plz
post #20 of 44
Quote:
Originally Posted by Jaddie View Post

Dear Friends

Is there a snowball's chance in hell that the keynote will be Webcast live?

Will keynote attendees be bound by NDA for the information presented at the keynote?

Sincerely,
Jaddie

I don't think so. There will be plenty of sites that will do live text updating of the keynote. Complete with pics. I tend to us Engadget.

Per history, the keynote will be posted on Apple's site and mirrored for streaming a few hours later. Despite that, I always have a tough time streaming the keynote the first 10 hours or so.

A couple days later Apple will probably send an email to ADC members that the keynote is on iTunes for free download.
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post #21 of 44
Quote:
Originally Posted by Jaddie View Post

Dear Friends

Is there a snowball's chance in hell that the keynote will be Webcast live?

They haven't been in the past.

Quote:
Will keynote attendees be bound by NDA for the information presented at the keynote?

They haven't been in the past.
post #22 of 44
Quote:
Originally Posted by nmcphers View Post

"For its part, Apple has continually denied such claims through subtle but official comments to members of the analyst"

So I guess Phil Schiller saying "Absolutely not" is considered subtle. Guess he should have went for "no way in hell."

Kinda like Apple adamantly denying that Leopard would be delayed and then, well, you know.....
post #23 of 44
Question: Is there anything significant enough in the Santa Rosa architecture to make releasing hardware based on it wait for Leopard?

And, is there any good, technical reason to delay releasing SR based systems until WWDC?

If all of Leopard's secret goodies are revealed, and iPhone dev tools and dev program are announced, I can see that taking up lots of time, but I don't understand why new machines would be announced unless from a developer's point of view there was something significant in them.

- Jasen.
post #24 of 44
Quote:
Originally Posted by tsvisser View Post

In that 3 hour time period - I hope they spend 15 minutes addressing the fix /refresh to the following problems:

1) no ...

[...]

and finally...

8) iPhone: more information

Nothing on Leopard at all?

I don't think Apple will talk about new products that don't pertain to devs.

-Clive
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post #25 of 44
Quote:
Originally Posted by jasenj1 View Post

Question: Is there anything significant enough in the Santa Rosa architecture to make releasing hardware based on it wait for Leopard?

And, is there any good, technical reason to delay releasing SR based systems until WWDC?

- Jasen.

Not that I'm aware of, but remember, there was no good, technical reason to wait until WWDC'06, more than a month after Woodcrest was introduced, to debut the Mac Pro, but that didn't stop them from waiting to make a big splash. Heck, they even delayed the Merom MacBook Pros, and there wasn't even a conference to show them off at! I think it's almost certain from past precedent they'll wait till WWDC to debut the new Santa Rosa Macs, unless they're really concerned about getting bad press because of the dearth of hardware updates in recent months combined with the delay of Leopard. Or because they have too much other stuff to talk about at WWDC. But those seem like longshots..

Quote:
Originally Posted by tsvisser

5) intermediate desktop computer - Oh throw in the towel already. Not gonna happen.
6) ultra portable / palmtop Mac - Winter '08, haven't you been keeping up?
7) Video / touchscreen iPod - Fall '07, haven't you been keeping up?
post #26 of 44
Quote:
Originally Posted by jasenj1 View Post

Question: Is there anything significant enough in the Santa Rosa architecture to make releasing hardware based on it wait for Leopard?

And, is there any good, technical reason to delay releasing SR based systems until WWDC?

If all of Leopard's secret goodies are revealed, and iPhone dev tools and dev program are announced, I can see that taking up lots of time, but I don't understand why new machines would be announced unless from a developer's point of view there was something significant in them.

- Jasen.

Yes, very good last point about hardware. I think a lot of people who peruse these forums think that WWDC is about them. It is not.

About SR: Its new features include "Robson Caching" (which was just renamed to something else) which has the potential to increase proc. speed by 50% for some functions including PS filters and FCP whatnots... things that typically take a long time. Also of note is the proc. speed scaling, the self-overclocking of one of the cores for software that isn't multithreaded. That'll increase the speed of fuctions without burning up the whole box since only one core will be overclocked.

I'm sure you can look it up on wikipedia and find out more...

-Clive
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post #27 of 44
One other possibility is that Apple is working with Sun to make OS X Leopard fully ZFS.
Citing unnamed sources with limited but direct knowledge of a rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of a rumoured device - Comedy Insider (Feb 2014)
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post #28 of 44
Quote:
Originally Posted by PB View Post

I think that Leopard and iPhone programming could easily eat up all this time.

yup, Steve will talk about the revolutionary things he talked about a year ago and six months ago as if they're brand new.

as for hardware, i would hope several refreshes take place [monitors/towers/imac/mini] but i'm not holding my breath. i'm guessing macbook/iPod refreshes wait until back-to-school season.
post #29 of 44
Quote:
Originally Posted by Strawberry View Post

iMac replacement plz

Me too.
Citing unnamed sources with limited but direct knowledge of a rumoured device - Comedy Insider (Feb 2014)
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post #30 of 44
Apple has MANY things they can talk about.

1) Update about the iPhone
2) Update about OS X
3) Update about iLife which is dependent on new OS X
4) Update about iWork (with new spreadsheet) which is dependent on OS X
5) New versions of hardware which new version of OS X 64 bit can take advantage of (better support of multiple cores?)
6) New displays to take full advantage of resolution independence?

These could EASILY take up three hours.
post #31 of 44
Quote:
But I only need to test stuff to make sure it works in Internet Explorer.

You may want to check out this: http://browsershots.org/
It's currently rather slow, but works great for me.
post #32 of 44
- Leopard, 1 hour.
- Software brief: iLife, iWork, Final Cut Studio with ProRes etc, 30 minutes.
- iPhone, both for consumers and developers, 45 minutes.
- New portable products with Santa Rosa. 20 minutes.
- Screening of new commercials 10 minutes.
- Presenting their complete lineup and new prices, comparsion charts etc, 15 minutes.
- Guest appearances Adobe, some at&t guy, pro video guy, x-code guy, 20 minutes.
(Which includes the return of the Photoshop benchmark Win vs Mac script test with 8-core mac)
- Music performance, 10 minutes
(- No new ipods will be presented at the launch day of the iPhone.)
post #33 of 44
If Jobs uses the keynote to tie together the AppleTV, iPhone, and the Mac under Leopard/iLife/iWork, then 3 hours might not even be enough time. Note that when Leopard was previewed last year, AppleTV and iPhone weren't announced yet, so the Top Secret features could be related to them.

My speculation: Dashboard widgets gets prominent play and expanded to work on iPhone (for sure) and AppleTV 2.0.
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post #34 of 44
Quote:
Originally Posted by tsvisser View Post

8) iPhone: more information - especially as it pertains to developers and how Apple is not going to lock out its developers by discussing product strategies for 3rd party applications.

Didn't you hear, third party developers will be left out in the cold. Only Apple will be able to create apps for the iPhone. Apple will get rich off of selling iPhones and 101 apps for the iPhone.
post #35 of 44
Quote:
Originally Posted by solipsism View Post

Its a nice thought. It would easily knock away Windows marketshare, increase Apple's OS and HW marketshare faster than anything else Apple is doing.

However, it's just not feasible.

Have you tried CrossOver? There are very few apps that work, and none that work exceptionally well. Apple does not want the responsibility of supporting other people's poorly coded apps. If your Photoshop for Windows isn't working right under Apple's RedBox but was working just fine on your WinXP PC whoare you going to blame? Who are you going to call for support? You guys can read all the Cringley articles you want but this 7 year old rumour is no where close to coming to fruition anytime soon.

Is it conceivable that Apple could come up with a developer kit for Windows developers, which
would allow them to create a CrossOver-like version of their app for running on MacOS? If the
work required was much less than doing a full Mac development of the app, they might go for
it. They would have the expertise to perform thorough testing and Apple would not have to be
involved, except for receiving feedback on how to improve the developer kit.
post #36 of 44
Quote:
There's also no concrete explanation as to why Apple's enterprise division, which has seemingly obtained Parallels' customer list, has been routinely phoning those customers to find out how they're using the Parallels Desktop software for Mac in the enterprise.

Intriguing.

I think you can only take Apple's multiple, repeated, very unsubtle denials that they're working on a virtualization solution for Leopard at their word.

However. I find it entirely possible that they could be working on some kind of technology that allows for a kind of fast-user switching with OSes -- e.g. the ability to save Mac OS X or Vista's OS state to RAM, and switch over to another OS in a moment.

That would be pretty interesting, and it would get around the whole issue of MS officially restricting less expensive versions of Vista for virtualization.

Honestly, though, Boot Camp may be enough. I think Leopard will be focusing more on massive UI improvements than WIndows.
post #37 of 44
Quote:
Originally Posted by Leonard View Post

Didn't you hear, third party developers will be left out in the cold. Only Apple will be able to create apps for the iPhone. Apple will get rich off of selling iPhones and 101 apps for the iPhone.

Word on the street is some third party developers will get a chance to develop their Apps for the phone.
Citing unnamed sources with limited but direct knowledge of a rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of a rumoured device - Comedy Insider (Feb 2014)
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post #38 of 44
lets unveal the iRACK and the iRAN!
post #39 of 44
I'm no computer genius, but would it be possible to run windows as if it were another account on you computer? It wouldn't require a reboot and it wouldn't apply virtualization. You just log into your Mac account and when you need to, log into and switch to your Windows account. I don't mean them to be separate accounts in the literal sense, just the ability to switch between the two as if it were different accounts. Does that make sense? If it is possible, it wouldn't break the EULA from Microsoft since no virtualization is needed and people wouldn't need to reboot. Someone tell me the technical reasons why this won't work.
post #40 of 44
Quote:
Originally Posted by Johnny Mozzarella View Post

Two hours of the presentation will be Steve demoing a full restore using Time Machine.
The capacity crowd will be on the edge of its seat as the progress bar march towards completion.

(inch...inch...inch...)

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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