Originally Posted by TBaggins
Perhaps the Mac Mini is not quite the sales 'dud' that some folks think it is?
When the Mac mini was introduced in January 2005 it was quite successful
but cannibalized iMac sales and the Mac average selling price slipped from $1,500 to $1,300. People actually liked the low cost Mac. Oh, the horror!
Peter Oppenheimer announced
in April that Apple would stop reporting CPU sales by product family.
According to Piper Jaffray's product sales analysis, Mac mini sales started to collapse in 2006. In the meantime, iMac sales went up and notebook sales almost doubled. Since then, Mac mini sales are allegedly well under 100,000 units per quarter, if true it's a complete and utter dud.
The price went slightly up during the Intel transition, yet the Mac mini is rarely updated, as the now defunct eMac. In my opinion Apple wants to sell iMacs and notebooks, not a low cost Mac. Put aside your feelings and try to think like Apple's Chief Financial Officer and all of a sudden the Mac mini is a liability. The MacBook is already under Apple's typical average selling price and selling like crazy, Apple doesn't need a sub-$800 product. They need the opposite, the 24-inch iMac or a ultra thin scantily clad notebook (selling for +$1,500), to maintain the ASP and increase revenue, margins and profits.
It's kinda sad, though. Mac mini owners like them, it's so small and silent. But Apple never really pushed the mini, they held it back.
Originally Posted by michaelprovence
How can apple gain some market share without affordable computer ?? This is impossible and i am worried that apple in the future will focus on ipod, iphone and mac TV and no more on computers ??
It's not all about market share, Apple must increase the Mac revenue too, and the Mac mini didn't help. Besides, Apple is already gaining market share, the Mac is outgrowing the PC market.