The launch of the iPhone has redefined several markets as well as revitalised the Apple brand itself. It shows a continuous soar in technologies advancements and I have no doubt Apple's iPhone margins estimated in excess of 50 percent. However, I dont think Apple is the biggest winner if we see it from a marketing perspective. For instance, iPhone business certainly builds up AT& T Wirelesss customer retention. The partnership between Apple and AT&T has given mutual benefits to both sides. Though, Network limitations and high prices may limit the potential of Apples iPhone.
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7/5/07 at 9:42am