Originally Posted by JeffDM
I really don't know. Which way are you implying?
If they thought it was ugly, I really don't think they'd be so quick to put it on the set. It just seemed to be there for the coolness sake than anything else.
No. It's there because it's paid for. That how all products get on Tv. movies, and even other commercials.
When you see Mac's in other product's commercials, it because Apple's product placement agency paid for it to be there. On a couple of shows that used Macs, you will now see Dells. Why? Because they outbid.
Coolness has nothing to do with it, though it seems nice to think so.
It's all about the money.
Think about it. Several years ago you NEVER saw a brand name, unless it was something like a car, which was too obvious to conceal. And even then the auto makers paid for that.
It's become very prevalent today, with every brand you see having been paid for.
It's in response to the backlash against the continuing onslaught of advertising. Some shows on Tv are even using the products as part of the show, mentioning names etc.
There is consideration of having shows without ads at all. The show time would be paid instead by active use of products during the show itself. You're seeing bits of it emerge now. Even in film.
That was taboo years ago.