Originally Posted by iJay
i read somewhere that apple didn't pay them for product placement... which would explain why the G4 and G3 models are more featured than the most recent ones...
if apple DOES pay for product placement, wouldn't they want to have the most recent product on set?
i think they might pay for some and might not for others... i will shamefully admit that i watched the OC and when the series first started, there were iMacs G4 everywhere. the houses, the school... as it progressed, it changed to the G5... the same place that was once occupied by a G4 on the kid's desk, there was now a G5. however there was constantly a sticky on top of the apple logo
god knows why that was there. it's clearly a mac
queer as folk was another good example. it started out full of colored iMacs and by the end of the series you could see iMac G4s and Cubes all over the place...
They pay. It would be extremely rare for a product to get on in todays world without paying. The companies would have to have some other commonality.
Sometimes having the most recent model isn't realistic for that point in the program.
For example. The other night I watched a recorded segment of "The Dead Zone". If you know anything about the program, you would know that the sheriff, who had just been killed, used a Mac laptop.
The new sheriff came to his wife's home to collect it.
Now, she could have said that she came for the laptop, but she didn't.
What she said (I'm paraphrasing) was: " I'm here to pick up the 2003 Mac G4 Powerbook".
That is product placement. Everyone who watched the show knew that the sheriff had that machine.
Many companies and governmental departments simply don't buy new machines every year.
The point was that the name MAC was invoked. The fact that the sherriff was still using an older model also points to the longevity of Macs, not a bad thing either.