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Microsoft slashes Zune pricing ahead of Apple iPod event - Page 2

post #41 of 90
You have to give Microsoft credit for the clever marketing strategy. They just bought themselves a ton of free advertising, as every news story today will be something along the lines of "Apple released new iPods today, etc. etc. etc. And in related news, Microsoft also dropped the price of it's Zune music player to $200."

"Been on the books for months" my a$$. It may have been, but the timing of the announcement is far from coincidental.

Not that it will help them actually sell Zunes, but it will help "enhance the brand awareness."

I think it's a great sign of Apple's recent successes that people are trying to steal its thunder every time Jobs does one of these media events. It's a nod of respect to them, in many ways. Much like the increase in frivolous lawsuits, it's a clear sign that the company is dominating some important markets.

You don't hear a lot about Sony or Microsoft getting sued over their music players these days.
post #42 of 90
Quote:
Originally Posted by roehlstation View Post

I know our store bought 300 of them for last Christmas, we ended up sending 250 back to the supplier because we only sold 25 and 15 of those were returned by the customers to get iPods.

Ouch. Ouch.
post #43 of 90
I'd love to see Jobs start out by giving a little 'help to his friends' and announce the Zune price cut, followed by putting a stack of them on the front of the stage as freebies. Maybe put a little flashing 'blue light' next to them.
post #44 of 90
Quote:
Originally Posted by melgross View Post

The Zune has been selling for $199 for a while at many outlets.

When asked when the Zune would be going to Europe, and the rest of the world, a month or so ago, Ballmer said that doing so at this time would only cost MS more money, and that they wouldn't do that until it became profitable.

Therefore, we may see when, and if, it does become profitable, by MS's international sales policy.

The assumption was that MS was stunned at the last Apple pricing, and was intending to market the Zune for $299 list, but had to drop it to $249 before launch due to Apple's pricing. $249 has been assumed to be a break-even price.

I question whether $199 list will allow MS to recover costs, as not that many have been sold. I've heard the number now might be 1,5 million.

Because the XBox at 6.5 Billion negative and counting has been so profitable for them, already?

Clearly, he's being cautious with his place. He can't continue to have high profile losses and expect to keep his day job, even if Gates is chairman.
post #45 of 90
Quote:
Originally Posted by roehlstation View Post

I know our store bought 300 of them for last Christmas, we ended up sending 250 back to the supplier because we only sold 25 and 15 of those were returned by the customers to get iPods.

Ballmer: I think we should advertise "We have the fewest returned mp3 players"

Gates: I guess I have heard that one-liner somewhere, dont know where!

Customer: AT&T, stupid moron. You want to copy them?! Huh!
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post #46 of 90
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post #47 of 90
Quote:
Originally Posted by GQB View Post

I'd love to see Jobs start out by giving a little 'help to his friends' and announce the Zune price cut, followed by putting a stack of them on the front of the stage as freebies. Maybe put a little flashing 'blue light' next to them.

Ya know, I'd pay to see that. Comedy gold!
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post #48 of 90
The best way for Microsoft to have any good penetration with their Zune is to bundle it with every Halo sold. That would give them some good numbers.
post #49 of 90
Good Zune penetration.

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post #50 of 90
Quote:
Originally Posted by Rocketmann View Post

I bought the Zune on opening day with high hopes and promptly learned my lesson. It could've been so much more. So now I eagerly await today's announcements with wallet in hand.

My Zune will go to my wife. As a standalone media player it works fine, so she'll be happy with that.

Nothing says "I love you" like Zune.

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post #51 of 90
Quote:
Originally Posted by Rocketmann View Post

My Zune will go to my wife.

Man, that's just mean.
post #52 of 90
Quote:
Originally Posted by Royboy View Post

Without any competition, then Apple will become a company without any incentive to bring new technology to the market and to lower prices.


The incentive is the threat of competition...as well as additional revenue through expanding the market through a broad range of products to meet different users' needs (Shuffle vs. Nano vs. video iPod)

Every week there's a new article about Company X's latest "iPod Killier" but Apple remains on top in part because they are not resting on their proverbial laurels. A good example is the iPod Nano. A lot of people thought they were crazy when they launched the Nano because it replaced the iPod Mini, which at the time was their best-selling model. Apple apparently sees the windom of cannibalizing oneself before the competition does.
post #53 of 90
Quote:
Originally Posted by DoctorRobert View Post

Guys, I'm kidding--it's just very hard for me to believe that people can talk like that, and that a company with such resources and supposedly intelligent people can be so crazy-sounding.

The fanboys around here aren't known for their sense of humor.
post #54 of 90
Quote:
Originally Posted by britwithgoodteeth View Post

The fanboys around here aren't known for their sense of humor.

You mean you actually have one?!

post #55 of 90
Quote:
Originally Posted by mrjoec123 View Post

You have to give Microsoft credit for the clever marketing strategy. They just bought themselves a ton of free advertising, as every news story today will be something along the lines of "Apple released new iPods today, etc. etc. etc. …And in related news, Microsoft also dropped the price of it's Zune music player to $200."

"Been on the books for months" my a$$. It may have been, but the timing of the announcement is far from coincidental.


What else can they do? Microsoft knows that the iPod Touch and new lineup is going to club the Zune like a baby harp seal... all they can do in response is price cut, make a conveniently-timed press release about it, and then curl up in the fetal position.

Poor Microsoft. You almost feel sorry for 'em. Except of course, you don't, because they're Microsoft.

.
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post #56 of 90
Quote:
Originally Posted by JeffDM View Post

That wasn't quite true. That interview was not only had an incorrect transcript, that transcript was often misinterpreted.

"A lot of folks asked me over the weekend about this article in the S.F. Chronicle. Robbie was actually misquoted - you can find an actual recording of the interview here.

So for the record, we haven't made any official announcements on our sales numbers. We are on track, though, to sell one million devices before the end of the fiscal year (June 30). In addition, we've achieved our goal of being the number 2 player in the hard-drive category. "


http://zuneinsider.com/archive/2007/...e-players.aspx

The correct quote:
"When we finish our fiscal year in June we'll have sold a little over a million Zunes."
http://www.sfgate.com/cgi-bin/articl.../MICROSOFT.TMP

We haven't heard a peep from them, so it's anyone's guess that the milestone was achieved or not. I think it may be the first time that I've heard of them being happy with a #2 spot.


Good catch. Though I think its funny that anyone even CARES if MS met its goal of selling 1 million Zunes, considering that in the same span Apple easily sold 25 million or more iPods.

Isn't a bit like congratulating a toddler for making poopy in the toilet for the first time? \

.
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post #57 of 90
post #58 of 90
One have to drop prices when the product is getting dust on the shelves. Microsoft Sucks, Vista Sucks, Zune Zucks!
post #59 of 90
30 GB Zune for US$199? I can get the vastly superior iPod Classic 80 GB for US$50 more.
post #60 of 90
One million Zunes? hahahahaha
The only possibility is if Microsoft now has 1 million employees... and even so, I doubt.
I never saw a single person using a Zune.
Zune Zucks!
post #61 of 90
Quote:
Originally Posted by AppleInsider View Post

Hours before Apple Inc. is expected to introduce new iPods at a special event in San Francisco, rival Microsoft Corp. has announced that it is dropping the retail price of its 30GB Zune music player to $200.

Can't give 'em away, huh?!

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post #62 of 90
WOW... I've been checking out the 'live' coverage of the event over at MacWorld, and the new iPod lineup is pretty f-ing astounding.

I don't think my previous analogy of the Zune being clubbed like a baby harp seal is accurate anymore.

The Zune is now more like a baby harp seal that got violated, was forced to sit through reruns of 'Charles in Charge', got hit with 289 chairs thrown by Steve Ballmer after he saw the new iPod lineup, was subjected to the 'frappe' setting in a Hamilton-Beach blender, and THEN got clubbed.

'tis not pretty. Steve did pretty much everything but urinate on a Zune up there. It was a level of product humilation/emasculation seldom if ever seen before.


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post #63 of 90
Quote:
Originally Posted by backtomac View Post

I did see a pic of this guy with a Zune tattoo.

A walking advertisement for MS.

I don't care what the brand is, tatooing a brand is sad. A trademarked logo isn't something that should be used for something that's supposed to show individuality.
post #64 of 90
Microsoft slashes Zune pricing ahead of Apple iPod event ... slashes throat after.

This new iPod stuff is amazing ... how can anybody even compete with them? I can just imagine the sweatty palms at Microsoft HQ. They have to really dread these Apple events.

Apple keeps topping itself and all Microsoft can do is come out with that stupid table thing that let's you move pictures around that they announces a while back.
post #65 of 90
Quote:
Originally Posted by backtomac View Post

Here's hoping they're more stunned later this evening.

Heh!

I'm sure they were.
post #66 of 90
Quote:
Originally Posted by mdriftmeyer View Post

Because the XBox at 6.5 Billion negative and counting has been so profitable for them, already?

Clearly, he's being cautious with his place. He can't continue to have high profile losses and expect to keep his day job, even if Gates is chairman.

Yeah, well.

MS can do tis because their two monopoly cash cows make so much profit that they pay for any and all losses.

MS, like Sony, has big plans for its game machine and online franchises.

Whether it will ever pay off is another question.

The same thing is true for the Zune.
post #67 of 90
Poor Zune, dropped to $200 but for just 50 more you get an iPod with more than twice the storage. A Zunetard could argue that the Zune has "wi-fi" but let's be honest when will you find someone else with a Zune to actually use it with?
post #68 of 90
A what? Zune...like in ruin...?
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post #69 of 90
Quote:
Originally Posted by TBaggins View Post

Good catch. Though I think its funny that anyone even CARES if MS met its goal of selling 1 million Zunes, considering that in the same span Apple easily sold 25 million or more iPods.

Isn't a bit like congratulating a toddler for making poopy in the toilet for the first time? \

.

I do think it matters for both psychological, and political reasons.

MS didn't make the announcement about how many they would sell by the end of June until after more than 2 months had gone by.

By then, the holiday season was over, which they could have expected to get a big lift from.

They then knew just how many they had sold, and could make a prediction that they were (hopefully, for them) certain they would at least make, if not break.

The fact that it turned out to be so low was surprising, considering their push, but they had to say something.

If they met that goal, then they could say that.

This way they could deter analysts from saying it was a flop, because they could counter with the fact that it was their goal all along.
post #70 of 90
Quote:
Originally Posted by HairyPotter View Post

One million Zunes? hahahahaha
The only possibility is if Microsoft now has 1 million employees... and even so, I doubt.
I never saw a single person using a Zune.
Zune Zucks!

I have actually seen three (four, if you count the fact that two people were sharing earbuds. Funny that was something Ballmer said wouldn't happen, because of the WiFi. But, that would mean that the other person would have to buy one too.).

Two of my daughters friends have one. They say it's because the iPods are flimsy, and the Zune isn't. I'm not sure I believe that.

I think that, odd as it may seem, there appears to be a certain caché to using a non-Apple music player amongst a small number of people.

Apple has now become the MS of music players, and you know how some kids are about doing what everyone else does.
post #71 of 90
Quote:
Originally Posted by Haro! View Post

Poor Zune, dropped to $200 but for just 50 more you get an iPod with more than twice the storage. A Zunetard could argue that the Zune has "wi-fi" but let's be honest when will you find someone else with a Zune to actually use it with?

Or, for the same money you could get a little more than half the capacity with a much, much smaller form factor, higher density screen, a nicer metal body and much, much better battery life.

My only complaint in this new crop of iPods is that I wish Apple had enlarged the "classic" screen a bit, making it taller to allow for horizontal movie viewing, ala the Zune.

I think it's the one thing people respond to positively to at the price point: bigger screen = better, and certainly for a device with a 160GB drive, maximizing the movie viewing experience seems like a reasonable thing to do.
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post #72 of 90
Instant WiFi downloads instantly kills any cool part of the squirting zune social network! Why spend 5 minutes trying to figure out how to squirt songs to someone when you can just show them and let them download it themselves in seconds?
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post #73 of 90
Quote:
Originally Posted by MacGregor View Post

Instant WiFi downloads instantly kills any cool part of the squirting zune social network! Why spend 5 minutes trying to figure out how to squirt songs to someone when you can just show them and let them download it themselves in seconds?

I don't know what MS has planned for this holiday, but they must be working overtime now.
post #74 of 90
oh no, this means microsoft wil have to come up with another "special" edition. Ever month its like a new edition or color just comes out with no new features. Every edition is uglier than the last.

post #75 of 90
After todays news the Zune will be going the way of the great T-Rex, Velociraptor....
you get the idea
post #76 of 90
Quote:
Originally Posted by mrpiddly View Post

oh no, this means microsoft wil have to come up with another "special" edition. Ever month its like a new edition or color just comes out with no new features. Every edition is uglier than the last.


They already did...LOL



http://www.engadget.com/2007/09/05/n...ion-pink-zune/
post #77 of 90
Quote:
Originally Posted by roehlstation View Post

I know our store bought 300 of them for last Christmas, we ended up sending 250 back to the supplier because we only sold 25 and 15 of those were returned by the customers to get iPods.

so with SJ smiling conversion only 33k remained in customers hands squirting along an MS "works good enough" attitude. those 33k sold of course to MS employees as a christmas bonus for working for such a wonderful company

MS is an embarrasment for a tech company, sony isn't far behind

MS has the wrong pricing policy the zune should be priced -(minus)$150 ......MS should PAY people to buy their product then they can buy an ipod and feel good about the MS purchase.
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post #78 of 90
For one, Zune needs to move beyond special edition "Mr. Hanky" Zune.

And you know the funny thing is that the original Zune was probably suppose to be released about 2 years before it was, but per delay, when it was released it was just lame.

Sony's new MP3 players are utter crap and the Zune is stagnant.
post #79 of 90
Quote:
Originally Posted by mrpiddly View Post

oh no, this means microsoft wil have to come up with another "special" edition. Ever month its like a new edition or color just comes out with no new features. Every edition is uglier than the last.


Sounds like the "Flower" iMac.
post #80 of 90
Man, even the dudes over at a Zune users site are totally bummed by how Apple has once again buried the competition.

Typical post:

Quote:
And suddenly I have buyers remorse regarding my Zune.

I'm thinking like Rocco, the touch could finally be the small but usable browser you can carry in your pocket.

Really, the mood over there seems to be "hope MS counters with something really cool, but they probably won't. Maybe it's time to put the old Zune on ebay...."

And the price cut barely gets a mention.
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