You have to give Microsoft credit for the clever marketing strategy. They just bought themselves a ton of free advertising, as every news story today will be something along the lines of "Apple released new iPods today, etc. etc. etc. And in related news, Microsoft also dropped the price of it's Zune music player to $200."
"Been on the books for months" my a$$. It may have been, but the timing of the announcement is far from coincidental.
Not that it will help them actually sell Zunes, but it will help "enhance the brand awareness."
I think it's a great sign of Apple's recent successes that people are trying to steal its thunder every time Jobs does one of these media events. It's a nod of respect to them, in many ways. Much like the increase in frivolous lawsuits, it's a clear sign that the company is dominating some important markets.
You don't hear a lot about Sony or Microsoft getting sued over their music players these days.
"Been on the books for months" my a$$. It may have been, but the timing of the announcement is far from coincidental.
Not that it will help them actually sell Zunes, but it will help "enhance the brand awareness."
I think it's a great sign of Apple's recent successes that people are trying to steal its thunder every time Jobs does one of these media events. It's a nod of respect to them, in many ways. Much like the increase in frivolous lawsuits, it's a clear sign that the company is dominating some important markets.
You don't hear a lot about Sony or Microsoft getting sued over their music players these days.













\





