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Apple to offer early iPhone adopters $100 credit - Jobs - Page 3

post #81 of 315
9/6/07 at 1:56pm
I suppose most will either use it towards a new iPod nano or Mac OS X Leopard.

So what's the cost to Apple ... lets assume 800,000 early adopters at $100 per adopter that makes it a $80 million concession (at least on paper). We all know that the retail price of anything includes a markup so the real cost is something close to 60 - 70 million dollars.

A small price to pay considering the level of anger amongst iPhone owners. Oh yeah, let's not forget the positive PR. Overall it was a classy move.
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post #82 of 315
9/6/07 at 1:57pm
Quote:
Originally Posted by Wally View Post

Does it matter?

hmm - I think the basis for action does matter - doing something out of compassion or because you feel its "right" or out of a sense of fairness is quite different from doing something as a result of being compelled to do so because of fear or some other catalyst.
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post #83 of 315
9/6/07 at 1:57pm
Spend your $100 wisely.
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post #84 of 315
9/6/07 at 2:00pm
Come on guys, I'm a first day buyer and Apple owed me nothing. This is a lot of money they are putting out there and they positively did not have to no matter what the whiners say. This is a good thing. Yes, it's very good marketing but it's mainly very good people. Props.
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post #85 of 315
9/6/07 at 2:00pm
I'd like to point out the obvious inequality of this refund - - I didn't buy an iphone and now I don't get a $100 gift certificate even though I have been forced to read all these whiner forums that go on and on ad nauseum. Hey AI! can you give me a refund for my wasted time here?
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post #86 of 315
9/6/07 at 2:01pm
Quote:
Originally Posted by extremeskater View Post

Its funny watching these people. Everyone is all happy now but they don't understand no one is getting a check in the mail. It's not a real credit or rebate you have to spend more money to get your 100.00.

It's a PR move that looks great but in the end will end up costing Apple very little if anything. Sure they will give you 100.00 back when you buy a Macbook or Macbook Pro thats not a bad deal for Apple seeing they are already making 50% on their hardware. Or maybe that copy of Photoshop CS3 for 650.00 that they already discount to Teachers for 199.00.

I always find it funny when someone gets people to spend more money in order to get "money back". This was a great move it will get the whiners to spend even more money, they can't help it its like a sick addiction.

If Apple had to mail out checks to everyone then that would be a true give back of 100.00 to give it to you your next purchase will at best maybe cost Apple 25.00 a pop, maybe I doubt even that much.

Yes, that is all cynically true. This is a symbolic gesture with concrete value. We'd all spend the money at the Apple Store anyway.
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post #87 of 315
9/6/07 at 2:02pm
Quote:
Originally Posted by timewarp424 View Post

...where's my other 100 hundred dollars? I believe I lost two hundred to this deal.

Boy I wish I could get Steve or ANY other company to do this EVERYTIME I bought a new Mac, only to have them come out with NEWWER / FASTER / Cheaper units 2 months later

If a lawsuit comes out of this, I'd love to see a way to burn each F&^%&KING lawyer at the stake that gets involved.

Man, the last time I check, NOBODY made me purchase anything right when it came out, and then told me I could piss and moun or sue 2 months later when the price dropped!

Hey, if nothing comes out of this, but a lesson then learn it.

If YOU wnat to be the first on the bloack with the new toy, deal with what comes later.

I have purchased no less then 10 HIGH end Mac's (and monitors) only to have them up-dated 2 months later what kind of lawsuit do I have?


Get over it, and enjoy your $100.00 - that he / Apple DID NOT have to give you!

I'm sure you are pissed, but if this the worst thing that happens to you in life you are one lucky son of a bicth!

Look at the folks on page 3 (most newspapers Obituary page) of your local newspaper then tell me whos' go the biggest complaint!

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post #88 of 315
9/6/07 at 2:03pm
Quote:
Originally Posted by amac4me View Post

I suppose most will either use it towards a new iPod nano or Mac OS X Leopard.

So what's the cost to Apple ... lets assume 800,000 early adopters at $100 per adopter that makes it a $80 million concession (at least on paper). We all know that the retail price of anything includes a markup so the real cost is something close to 60 - 70 million dollars.

A small price to pay considering the level of anger amongst iPhone owners. Oh yeah, let's not forget the positive PR. Overall it was a classy move.


It probably costs them less than half of the credit (given their margins) - also doubt there were 800k units sold 2 weeks prior to yesterday. Who knows what it does to their top line - they had to defer recognition of a chunk of the revenue on iphones because of the two year contract, they probably have to amortize the cost of the credits issued over the remaining life of the subject units - but they get to recognize the revenue when the credit is used - so this might upfront the revenue on products purchased with the credit (of course, the people with the credits may spend less actual $$ than they would have in the same period because they received the credit - which means no net change to what revenue would have otherwise been).
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post #89 of 315
9/6/07 at 2:03pm
Quote:
Originally Posted by cyberdish View Post

I'd like to point out the obvious inequality of this refund - - I didn't buy an iphone and now I don't get a $100 gift certificate even though I have been forced to read all these whiner forums that go on and on ad nauseum. Hey AI! can you give me a refund for my wasted time here?

I suppose someone will tell you to quit your whining and take the certificate. After all, no one broke your arm to read the forums. But let's forget about that. Even if the glass is half empty, it's also half full. You got more than any other company would have given you in the same circumstance.
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post #90 of 315
9/6/07 at 2:04pm
Quote:
Originally Posted by AppleInsider View Post

After personally reading hundreds of emails from disgruntled iPhone customers, Apple chief executive Steve Jobs appears to have had a change of heart and now plans to offer early iPhone adopters a $100 credit towards future Apple purchases.

If SONY comes out with a Blu-Ray recorder for $1500 in April, and then cuts the price to $1100 in October, who has any sympathy for the early adopters who paid the extra money earlier?

If the extra $200 is/was such an issue that someone gets so mad about it, then maybe they shouldn't have been so hot for a product they obviously cannot afford.

Coulda....Shoulda....Woulda

No sympathy for weenies...

Nikon sells its 6MP D50/18-55mm DSLR kit for $750+ in July of 2006, then comes out with the 10MP D40 kit for $700 a few months later. Somebody get a hanky for the hordes of people who have to suffer. YAWN!
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post #91 of 315
9/6/07 at 2:06pm
Quote:
Originally Posted by OzzieTheOWl View Post

[The $100 credit was] late in coming? Its been barely over 24 hours since the price drop announcement.


Yes. Which is still later than when Jobs should have done it, which is at the same time he announced the price drop.

That would've headed off all the 'whining' (or legitimate griping, depending on your point of view) off at the pass, and Apple would've looked like a beneficent company from minute one.

Still, I will agree that 24 hours is better than a week, and much better than never.

.
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post #92 of 315
9/6/07 at 2:06pm
Quote:
Originally Posted by onceuponamac View Post

I think you're wrong - for reasons I've posted in other threads - i think the likihood of valid claims was high - i'm sure the class action attorneys are disappointed because at a minimum a likely settlment was just cut in half...

You may have posted it before, but that doesn't make it any less crazy. You can't be sued for setting the price of your good. What do you think this is, Russia? Do you have a contract that somehow you can prove Apple violated?
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post #93 of 315
9/6/07 at 2:08pm
Quote:
Originally Posted by timewarp424 View Post

...where's my other 100 hundred dollars? I believe I lost two hundred to this deal.

You lost absolutely nothing. You paid what you agreed was a fair price at the time, and
that deal was completed. End of story.

If I sell you a car for $1000, and 9 weeks later I decide to sell one just like it for $500,
that's my business, and you haven't been screwed. You paid what you felt was a fair
price at the time. I could sell a third car just like it to my mother for $1 and that would
be none of your business, either.

I purposely didn't buy an iPhone the first week. I figured I'd wait until the price
dropped, and it did, and that's nice.

I swear, if I HAD bought one the first week, or even a month ago, and I was
offered the $100 credit now, I would not take it. It would not feel right.
I would be trying to go back on my original agreement to pay a fair price
for an awesome product.

Steve is a helluva nice guy to do this. It's goodwill, like other posters have
said, and to ensure customers that they won't see a huge price swing like
this in the future (most probably). Sure, it won't cost Apple much, since it's
a store credit, and it will make a lot of customers happy. If it were me, though,
I wouldn't touch it.

You make your bed, you should lie in it. You got exactly what you paid for,
and you have absolutely no reason to feel cheated.
Journalism is publishing what someone doesn't want us to know; the rest is propaganda.
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Journalism is publishing what someone doesn't want us to know; the rest is propaganda.
-Horacio Verbitsky (el perro), journalist (b. 1942)
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post #94 of 315
9/6/07 at 2:08pm
Quote:
Originally Posted by TBaggins View Post

Call it whatever you like, but Apple ended up seeing it their way, not yours, apparently.

Oh, and... w00t! 1,000th post!

.

"My way" does not disagree with Apple's way - they threw their customers a bone to get more business in the future. I can't believe those whiners are placated by a discount off future purchases! Hilarious!
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post #95 of 315
9/6/07 at 2:09pm
I bought a Toshiba HD DVD player and Toshiba cut prices by more than $200 less than 2 months after my purchase.

Where do I get my $100 credit for the Toshiba store?
Does anyone knows the email address of Toshiba's CEO?

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post #96 of 315
9/6/07 at 2:09pm
Quote:
Originally Posted by tomkarl View Post

I'm loving this. Way to step up to the plate Apple!

I was fine that I paid $200 more than the current price. I chose to buy it and a future lower price wouldn't have stopped me from buying it at launch time.

It's a smart way to do it because it drives more sales. Also, given the margin on products, $100 in retail credit doesn't actually cost Apple $100. A win/win.

Since I can't justify buying a new iMac (the G5 iMac is plugging along fine), maybe I'll try out one of the new keyboards.

My feelings exactly.
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post #97 of 315
9/6/07 at 2:10pm
Quote:
Originally Posted by rrightm View Post

Agreed. In fact, this may be the case where Steve Jobs has actually made chicken salad out of chicken shit. Indeed, he probably had this planned out. Needed to cut the price to drive sales to meet expectations. He knew it would seriously piss of his "loyal" customers. Let the press eat up the screaming of these customers for a day. Then, comes out with his "open letter" offering an olive branch which apparently is enough to placate most. All the while, this olive branch will, as you point out, actually end up making Apple MORE money from these people, or at least not losing any.

I was really hoping his solution would be to raise the price back up by $100, which would have given all the babies exactly what they wanted. Now that would have been funny Oh well!
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post #98 of 315
9/6/07 at 2:11pm
So people with credit card insurance who get their full $200 reimbursed will no doubt also be able to get $100 credit from Apple. (I doubt that there's any serious cross-checking between the companies.)

Think we'll see those who have been whining about 'price ethics' (whatever in the world that is) will be making much noise about the flip side?
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post #99 of 315
9/6/07 at 2:14pm
Steve is a great CEO. This is not new news. What he did today was in the end, good for Apple.

I'm curious: How is buying a product at a fair agreed to value considered being loyal? Also, if you are really "loyal", then why are you so quick to throw Apple under the bus?

I'll use the $100 because I'm not stupid, but I'm not going to fool myself into believing I deserve it.
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post #100 of 315
9/6/07 at 2:17pm
Quote:
Originally Posted by GQB View Post

So people with credit card insurance who get their full $200 reimbursed will no doubt also be able to get $100 credit from Apple. (I doubt that there's any serious cross-checking between the companies.)

Think we'll see those who have been whining about 'price ethics' (whatever in the world that is) will be making much noise about the flip side?

Credit card companies (at least AMEX - which incidentally has gotten rid of it's price protection coverage) have (or had) a provision that required you to prove that you didn't have any other indemnity or source of recovery ...
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post #101 of 315
9/6/07 at 2:18pm
Quote:
Originally Posted by extremeskater View Post

Its funny watching these people. Everyone is all happy now but they don't understand no one is getting a check in the mail. It's not a real credit or rebate you have to spend more money to get your 100.00.

It's a PR move that looks great but in the end will end up costing Apple very little if anything. Sure they will give you 100.00 back when you buy a Macbook or Macbook Pro thats not a bad deal for Apple seeing they are already making 50% on their hardware. Or maybe that copy of Photoshop CS3 for 650.00 that they already discount to Teachers for 199.00.

I always find it funny when someone gets people to spend more money in order to get "money back". This was a great move it will get the whiners to spend even more money, they can't help it its like a sick addiction.

If Apple had to mail out checks to everyone then that would be a true give back of 100.00 to give it to you your next purchase will at best maybe cost Apple 25.00 a pop, maybe I doubt even that much.



I think most people understand the nature of the credit already... its not cash, its store credit. And yes, I'm sure most ppl get that it doesn't cost Apple $100 to give them $100 worth of product.

Even so, its not chump change. Depending on whose figures you listen to, somewhere around 700k iPhones have been sold at the higher price. Multiply that by $100 a pop, and that's somewhere around $70 million that Apple's giving back in store credit. Not exactly chump change, no matter how you slice it.

And I don't really share your gripe over 'having to spend money to get money back' thing. First off, it isn't even true... if I got the $100 store credit, I could just walk into an Apple Store, buy a Shuffle, and call it a day... and Apple doesn't get any more money out of me.

Yes, I'm sure a few ppl who are 'on the fence' about an Apple purchase will be persuaded by the store credit to open their pocketbooks. What of it? They kinda wanted to buy whatever it is anyway, and now they're getting a better deal. Hard to cry about that. \

Yes, extremeskater, I do get that Apple is NOT doing this out of the goodness of their hearts. The iPhone is their brand spanking-new baby business that they hope to grow hugely in coming years, and they very much want to protect it any way they can. And this store credit thing is part of that.

But that said, I find it hard to moan about the glass being half-empty. In a lot of other situations, a company would've said 'tough' and no one would've gotten a thing.

So... I'm supposed to be mad at Apple for this... why? \

.
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post #102 of 315
9/6/07 at 2:19pm
Quote:
Originally Posted by Rot'nApple View Post

To all who said get over the $200.00 price reduction and stop whinning...

Remember this, "it is the squeaky wheel that gets greased"!

Yes, and the ethic of self determination takes another body blow.
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post #103 of 315
9/6/07 at 2:20pm
Quote:
Originally Posted by Panu View Post

Yes, that is all cynically true. This is a symbolic gesture with concrete value. We'd all spend the money at the Apple Store anyway.

It's not cynically it was a really smart PR move. If people spend it on hardward that 100.00 right there is cut in half for Apple when it comes to profit loss. If its spend on something like Leopard it just relates into getting more copies out there which will look better for their company hense increasing stock.

For Apple its really a no lose situation. A true give back would have been in the form of 100.00 rebate checks.

I mean I can care less I don't own an iPhone and won't until its been around a gen or two. I just funny how people think they won something, they didn't they got talked into loving Apple again and even better spending more money.
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post #104 of 315
9/6/07 at 2:20pm
Quote:
Originally Posted by onceuponamac View Post

this isn't from the goodness of apple's heart - they obviously got advice from their counsel that they were at risk for a claim - - -

That's just you imagination.

They decided that they didn't want the negitive publicity from some people ho would continue to complain, so they decided to do this.

Smart move, but not a legal consideration at all.
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post #105 of 315
9/6/07 at 2:23pm
Quote:
Originally Posted by ebolagp View Post

Can't wait to hear from Melgross et al about this. I guess Apple didn't see it your way after all and maybe, just maybe all of the 'whiners' were not so far off-base (or as unimportant as you made them all out to be) after all...

Ah, you just don't understand, do you?

Apple is doing this to cut off a continued loud debate from those "whiners". That's all.

It's publicity. Makes Apple look generous.
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post #106 of 315
9/6/07 at 2:23pm
Quote:
Originally Posted by cameronj View Post

You may have posted it before, but that doesn't make it any less crazy. You can't be sued for setting the price of your good. What do you think this is, Russia? Do you have a contract that somehow you can prove Apple violated?

apparently, you'd be surprised by what you can be sued for (although, I never said you could be sued for "setting the price of your good." Once again - consuemr protection laws do regulate certain prcing practices. Did you know , for instance, in spite of our gun lobbies, that it's illegal to use a spring gun (capable of deadly force) to protect your property?
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post #107 of 315
9/6/07 at 2:24pm
Quote:
Originally Posted by onceuponamac View Post

I think you're wrong - for reasons I've posted in other threads - i think the likihood of valid claims was high - i'm sure the class action attorneys are disappointed because at a minimum a likely settlment was just cut in half...

Why don't you actually consult an attorney about this, instead of making outrageous claims that aren't true?
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post #108 of 315
9/6/07 at 2:25pm
Quote:
Originally Posted by cameronj View Post

"My way" does not disagree with Apple's way - they threw their customers a bone to get more business in the future. I can't believe those whiners are placated by a discount off future purchases! Hilarious!


And yet their complaints produced a result. Which is more than I can say for the disparagement they received.

I don't really have a dog in this fight, 'cuz I'm not an early iPhone adopter. But still, after listening to both sides, I gotta say:

"GO WHINERS!!"

.
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post #109 of 315
9/6/07 at 2:26pm
Quote:
Originally Posted by melgross View Post

Ah, you just don't understand, do you?

Apple is doing this to cut off a continued loud debate from those "whiners". That's all.

It's publicity. Makes Apple look generous.

I couldn't agree with you more.
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post #110 of 315
9/6/07 at 2:27pm
Quote:
Originally Posted by onceuponamac View Post

claims can be the basis for lawsuits - but are often resolved prior to litigation. I posted the basis for my view in other threads...

A lawsuit can also be thrown out of court for being frivolous.

If it obvoiusly doesn't meet the level required for a suit, Apple can ask that it be dismissed.

I would be surprised if a competent attorney would take a case like this.
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post #111 of 315
9/6/07 at 2:28pm
Quote:
Originally Posted by TBaggins View Post

I think most people understand the nature of the credit already... its not cash, its store credit. And yes, I'm sure most ppl get that it doesn't cost Apple $100 to give them $100 worth of product.

Even so, its not chump change. Depending on whose figures you listen to, somewhere around 700k iPhones have been sold at the higher price. Multiply that by $100 a pop, and that's somewhere around $70 million that Apple's giving back in store credit. Not exactly chump change, no matter how you slice it.

And I don't really share your gripe over 'having to spend money to get money back' thing. First off, it isn't even true... if I got the $100 store credit, I could just walk into an Apple Store, buy a Shuffle, and call it a day... and Apple doesn't get any more money out of me.

Yes, I'm sure a few ppl who are 'on the fence' about an Apple purchase will be persuaded by the store credit to open their pocketbooks. What of it? They kinda wanted to buy whatever it is anyway, and now they're getting a better deal. Hard to cry about that. \

Yes, extremeskater, I do get that Apple is NOT doing this out of the goodness of their hearts. The iPhone is their brand spanking-new baby business that they hope to grow hugely in coming years, and they very much want to protect it any way they can. And this store credit thing is part of that.

But that said, I find it hard to moan about the glass being half-empty. In a lot of other situations, a company would've said 'tough' and no one would've gotten a thing.

So... I'm supposed to be mad at Apple for this... why? \

.

I didn't say mad, im not mad I don't own an iphone, in fact im happy I just got back a 200.00 iPod rebate check today so im a happy camper.

I was simply commenting on the "we won" attitude. I am still shocked that Apple decided to do this give back I think its bad business, technology drops like a rock in price all the time and this would have been a good wake up call for anyone that doesn't realize that.

I also would have liked to see Apple price drop more often rather than always waiting until a new gen comes out before ever reducing market prices even when they go down.

In the end the few that bitched could have very well ended up screwing us all, I find it very unlikely that Apple will consider price droping ever again and sticking with the same price as always until a new model is introduced.

As and example the previous iMac was on the market longer than most models yet never dropped in price, upgrades never dropped in price for over a year, it would be nice to see Apple take the approach the rest of the world takes by modifing prices throughout the product cycle.

Of course thats just my opinion im sure everyone would like to think their hardware is going to be worth the same forever.
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post #112 of 315
9/6/07 at 2:30pm
oh Mel, you just keep thinking that, ok?


Quote:
Originally Posted by melgross View Post

Ah, you just don't understand, do you?

Apple is doing this to cut off a continued loud debate from those "whiners". That's all.

It's publicity. Makes Apple look generous.
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post #113 of 315
9/6/07 at 2:30pm
Quote:
Originally Posted by onceuponamac View Post

Actually, consumer protection laws do have provisions regarding what companies can charge for similar products. Regardless, i'm not talking about a product - i'm talking about breaching contractual commitments (written and otherwise) and the remedies the breached party can seek upon breach....

So far, you haven't shown us any contractual obligations that they did breach.

Show us something that they did. Not just you feelings about it, as you have been doing.

We all have our opinions here, but you are making statements of "fact". You haven't shown any of them to be true.
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post #114 of 315
9/6/07 at 2:30pm
Quote:
Originally Posted by melgross View Post

Why don't you actually consult an attorney about this, instead of making outrageous claims that aren't true?

Perhaps you should consult with an attorney and learn more about contract law, contracts, promises, implied promises and enforceablility. Also - may want to consult on legal implications of statement by officers of companies in their capacity as such...
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post #115 of 315
9/6/07 at 2:31pm
Quote:
Originally Posted by onceuponamac View Post

consuemr protection laws do regulate certain prcing practices. Did you know , for instance, in spite of our gun lobbies, that it's illegal to use a spring gun (capable of deadly force) to protect your property?

What kind of a dummy thinks the second sentence follows logically from the first. Go away baby.
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post #116 of 315
9/6/07 at 2:32pm
Quote:
Originally Posted by cyberdish View Post

I'd like to point out the obvious inequality of this refund - - I didn't buy an iphone and now I don't get a $100 gift certificate even though I have been forced to read all these whiner forums that go on and on ad nauseum. Hey AI! can you give me a refund for my wasted time here?

AI will refund you half of the time you wasted reading whiners on the forum. However, you must spend all refunded time on future AI threads.
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post #117 of 315
9/6/07 at 2:32pm
I love my iPhone. It was worth the price (especially after using it for two months+). However, now I am even more satisfied. Got a cigar? Wait, I don't smoke.
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post #118 of 315
9/6/07 at 2:33pm
Quote:
Originally Posted by melgross View Post

That's just you imagination.

They decided that they didn't want the negitive publicity from some people ho would continue to complain, so they decided to do this.

Smart move, but not a legal consideration at all.

He did the politically correct thing.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #119 of 315
9/6/07 at 2:34pm
I too was in the early-adopter-but-not-whiner comp. I didnt' expect to get anything back and now I'll get a $100 credit. All smiles here now.
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post #120 of 315
9/6/07 at 2:34pm
Sry, dbl post.
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