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Briefly: iMac update, Brooklyn flagship, Touch in factory mode

post #1 of 41
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Apple has released a small "bug fix" software update for its latest iMac line. Meanwhile, the company is reported to be scouring the New York City borough of Brooklyn for flagship-worthy retail space. And one customer unboxed his new iPod touch to find the player running in factory test mode (images).

iMac Software Update 1.1

iMac Software Update 1.1 [5.1MB] provides important bug fixes and is recommended for 20-inch and 24-inch iMac models with 2.0, 2.4, or 2.8GHz processors.

Apple seeks Brooklyn flagship

Meanwhile, Racked reports that Apple is scouring Brooklyn for retail space somewhere in the 718 area code, where the company hopes to build a high-pofile retail shop.

"While Apple's urge to hawk iPhones to Brooklynites is all but a certainty, what's not known at this time is which neighborhood the computer maker is targeting for its first Brooklyn foray," according to the report.

Racked goes on to speculates on which neighborhood might eventually be selected: Red Hook, Smith Street, Dumbo, Downtown or Williamsburg, with the latter likely representing the ideal location.

iPod touch ships in factory mode

A Gizmodo reader recently purchased one of Apple's new iPod touch players only to open it up and find the unit running quite hot in "factory test mode."



The screen was displaying a hardware subsystems check, showing an "X" over the option for Bluetooth, the current running temperature of the player, and other diagnostic information.

Update: It appears several individuals have received iPod touch models running Apple's factory diagnostic software. These people are unable to boot into the iPod's Mac OS X-based operating system, which may not have been installed on these units...
post #2 of 41
What's with the cheerios?
post #3 of 41
Who else gets a kick out of the Cheerios box for the serial number icon?

I love that they do this and that they are let do this, you know, no missive from big Steve going 'Hey! Quit monkeying around down there!'
post #4 of 41
Quote:
Originally Posted by Banalltv View Post

Who else gets a kick out of the Cheerios box for the serial number icon?

I love that they do this and that they are let do this.

I was wondering... I doubt that they asked General Mills. But why would the Cheerios company be upset about it? It can only reflect well on them... Y'know, being inside the Halo and all!

I can see it now:
Quote:
Cheerios sales up 35% year over year. Annalyst Wu states that his research shows an iPod halo effect continuing into the 3rd qtr. of 2009 and raised his target price of GeneralMills to...
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post #5 of 41
Quote:
Originally Posted by AppleInsider View Post

A Gizmodo reader recently purchased one of Apple's new iPod touch players only to open it up and find the unit running quite hot in "factory test mode."

If they ordered it from Apple, what does that say about the battery life? I fugre that it didn't really ship like that--they musta got it from a store where an employee was checking it out...
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post #6 of 41
Boroughs, not burrows.

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GOA

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post #7 of 41
Quote:
Originally Posted by agennuso View Post

What's with the cheerios?

cheerios = cereal ... sounds similar to serial...
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post #8 of 41
Quote:
Originally Posted by SpamSandwich View Post

Boroughs, not burrows.

right. and Brooklyn is not a Borough of Manhattan but of New York. Manhattan itself is one of the 5 boroughs that make up NYC.
post #9 of 41
Quote:
Originally Posted by AppleInsider View Post

Meanwhile, the company is reported to be scouring the Manhattan burrow of Brooklyn for flagship-worthy retail space.



borough, not burrow (unless maybe the Apple Store is coming to Bag's End).

Now, just a control-click on "borough", select "Dictionary" and you get:

Quote:
• each of five divisions of New York City.

That is, Manhattan is a borough like Brooklyn -- so the above should read, "scouring the New York City borough of Brooklyn."

edit: one minute late
post #10 of 41
I really hate it when they post an update to my iMac and don't let me know what's fixed or changed.

I'm not upgrading until they post the changes.
post #11 of 41
Quote:
Originally Posted by SpamSandwich View Post

Boroughs, not burrows.

Yes, and Brooklyn is a borough of NYC, not Manhattan which is one of five.



The five boroughs:

The Bronx, Brooklyn, Manhattan, Queens, Staten Island.
post #12 of 41
Quote:
Originally Posted by Rolo View Post

Yes, and Brooklyn is a borough of NYC, not Manhattan which is one of five.



The five boroughs:

The Bronx, Brooklyn, Manhattan, Queens, Staten Island.

impressive picture.

and lol at the cheerios.
post #13 of 41
Quote:
Originally Posted by AppleInsider View Post

... the company is reported to be scouring the Manhattan burrow of Brooklyn ...

Umm, a burrow is a hole in the ground or other excavation (like a tunnel), especially for rabbits, mice, prairie dogs, moles, and Hobbits.

A borough is a neighborhood, precinct, district, or town; the cognate of the Spanish barrio, also synonymous with or similar to burg (a walled town or city) and burgh (but not Borg or bog, which are synonymous with Microsoft and the location one feels one is stuck in after using their products, respectively).

A bureau is a chest of drawers, a writing desk with drawers, or an office department or subdivision (drawers may be optional depending on bureau dress code ).

And a burro is a small donkey.

Example: I dug through the contents of my desk drawer, but I couldn't find classified document I borrowed from the Bureau in the burrow of my bureau to save my burro. Anyone care for a burrito?

So, according to the news copy, Apple is scouring the hole-in-the-ground-that-is-Brooklyn for retail space.

If I were from Brooklyn, I would be insulted.
post #14 of 41
Glad we dont have the borough/burrow problem in England, where the two are not homophonous. Stupid "boro" pronunciation.
post #15 of 41
Quote:
Originally Posted by jbh0001 View Post

If I were from Brooklyn, I would be insulted.

Well, I'm from Brooklyn and I was.

Thanks, AI, for making the corrections.
post #16 of 41
Quote:
Originally Posted by Bageljoey View Post

If they ordered it from Apple, what does that say about the battery life? I fugre that it didn't really ship like that--they musta got it from a store where an employee was checking it out...

I'm sure they are all tested right before they go in the box. This one likely locked up while shutting down and the person was in too much of a hurry to notice. Boxed and shipped.

Oops.
post #17 of 41
Wait, I thought the iPod Touch didn't come with Bluetooth. So why would there even be an entry in the diagnostic control panel for Bluetooth? You don't test for things that aren't (and will never be) there, right?

It must be Friday if no one else asking that. Or am I missing something?
post #18 of 41
That's a tough pick. Wiliamsburg is the really cool trendy area. Lots of Mac users. But not really a shopping destination.

Downtown Brooklyn is most of the big money development is going on. And where most of the big new retail will go.

Apple will probably wait it out and see what happens.
post #19 of 41
This is the best Cheerios cameo since Ma Kent's breakfast table in Superman: The Movie.
post #20 of 41
Quote:
Originally Posted by Magic_Al View Post

This is the best Cheerios cameo since Ma Kent's breakfast table in Superman: The Movie.

Yes, but it would have been even cooler if they had used the Ka-Boom cereal box from "Kill Bill".
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post #21 of 41
Quote:
Originally Posted by scampercom View Post

Wait, I thought the iPod Touch didn't come with Bluetooth. So why would there even be an entry in the diagnostic control panel for Bluetooth? You don't test for things that aren't (and will never be) there, right?

It must be Friday if no one else asking that. Or am I missing something?

I was thinking about that too, and, I don't know what the deal is. My immediate thought was that they must have been in a rush to get it out and copied the subsystem gui from the iPhone and disabled the unneeded icons, but then I realized there's nothing for the cellular antenna, which you would assume has to be part of the iPhone's factory mode. The likely explanation is, of course, that they left it in to keep the possibility open for future models with bluetooth (probably once they open the iPhone up to multiple carriers, making Touch less of a cannibal)...but if you want to put your conspiracy theory hat on, maybe it has a hidden bluetooth antenna that does the Starbucks thing or is disabled until Apple releases their own set of wireless stereo headphones at MWSF, or a billion other things, really.
post #22 of 41
oh wow I live in 718.

represent!
post #23 of 41
Quote:
Originally Posted by TenoBell View Post

That's a tough pick. Wiliamsburg is the really cool trendy area. Lots of Mac users. But not really a shopping destination.

Downtown Brooklyn is most of the big money development is going on. And where most of the big new retail will go.

Apple will probably wait it out and see what happens.

The Racked blog from whence this rumor comes has odds for where an Apple store might touch down. Williamsburg's long.

http://racked.com/archives/2007/09/1...gship.php#more
post #24 of 41
I wonder how one enters that supersecret test mode on Touch. By pressing it onto something and then turning it on? Maybe it's trained to recognize engineers' fingers and instantly drop into test mode.
post #25 of 41
Did anyone else notice that it has a thermometer?
post #26 of 41
Quote:
Originally Posted by Soulbow View Post

Did anyone else notice that it has a thermometer?

Most electronics do, but it is for internal temp, not to see how warm it is out (like it matters you are standing in that weather).

I just want my touch SOOO bad! If I can get some bluetooth headsets, I would freaking flip.
post #27 of 41
most devices do, my 4g iPod has one. I saw it when i was looking through its test mode. Restart, then hold menu and left, during the apple logo. That should send it into diagnostic mode.
post #28 of 41
Quote:
Originally Posted by Banalltv View Post

Who else gets a kick out of the Cheerios box for the serial number icon?

I love that they do this and that they are let do this.

I prefer Kix to Cheerios. Low in sugar but not in taste.
post #29 of 41
Quote:
Originally Posted by scampercom View Post

Wait, I thought the iPod Touch didn't come with Bluetooth. So why would there even be an entry in the diagnostic control panel for Bluetooth? You don't test for things that aren't (and will never be) there, right?

It must be Friday if no one else asking that. Or am I missing something?

Yeah, you are missing something <g>. Any Mac with 10.3 and up has a creekload of Bluetooth apps and utilities, irrespective of the physical presence of a hardware piece. Why write a test app that has to know "Oh, this is an iPod xyyz, so it doesn't have x so I should hide it." -- It's much better to see that the systems knows about a service and doesn't have/use it, as opposed to one where there's just no info.

Overall, don't sweat it.
post #30 of 41
I guess in terms of cheap space it makes sense, but there's not much there compared to Downtown Brooklyn, Smith Street or Park Slope. Plus public transportation isn't as convenient as those three.
Park Slope, with plenty of foot traffic and easy public transportation, would be the ideal choice; but the pyscho "don't develop Brooklyn" vegans would probably oppose the store, even though all the tree-huggers probably use a Mac.
Red Hook, Smith Street or Dumbo, though they are the trendiest neighborhoods with hipster bars and sushi joints on every corner, aren't much of a shopping destination.
I don't think Downtown Brooklyn will be a good choice because Apple's target market isn't shopping there.
That's my take on it.
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post #31 of 41
I'm hoping for Williamsburg since I used to live there and it holds a special place in my heart. However it is pretty hard to get around by bus/train. The same applies to DUMBO and Red Hook, but then again they are among the most interesting places in Brooklyn, and probably have the most likely areas to build a large store.
Downtown, definitely no. Assuming that means either Atlantic Mall/Terminal or Fulton St.
Park Slope, everyone owns a mac there but I think it'd be hard to build a store there as for the same reasons podpacker mentioned.
The perfect place for me would be on Montague St, but again I don't think there's really any room for a flagship store.
post #32 of 41
Quote:
Originally Posted by reallynotnick View Post

I just want my touch SOOO bad! If I can get some bluetooth headsets, I would freaking flip.

I think wireless headphones would be really nice, and preferably without some potentially fragile dock connecting dongle. Bluetooth is out for now. I read people complaining that the A2DP standard is bad for audio quality though I've never personally tried it.
post #33 of 41
[QUOTE=monkeyastronaut;1142937]impressive picture.


Maybe Park Slope in Brooklyn, it is one of the upscale hoods. I don't think downtown next to Jr's Cheesecake, Williamsburg has the most iPod 20's somethings but the population is not dense enough.
Soon there will be more Apple stores in NYC than Starbucks/
post #34 of 41
I checked the rest of the images for this story on Gizmodo. I have to say this story is fake. The icons look very flat, as if they were printed on a color laser acetate and stuck on the Touch screen. Also, the Touch looks like the power is off. Notice there is no ambient light emanating from the screen or icons like it would if it were on. The background is very black like it would be if the power was off. There should be some noticeable glow from the screen if the power was on. Further, the Touch is presented on a light table to kind of throw you off. Check out images for the iPod Touch on PC or Macworld and you will see the "glow" I am talking about from the screen that clearly is not present on the Gizmodo images. They are just screwing with peoples heads.
post #35 of 41
Quote:
Originally Posted by Haro! View Post

The perfect place for me would be on Montague St, but again I don't think there's really any room for a flagship store.

Yeah, Brooklyn Heights might make sense.

I think the obvious choice, however, is DUMBO...
post #36 of 41
Quote:
Originally Posted by SOLSTICE1221 View Post

I checked the rest of the images for this story on Gizmodo. I have to say this story is fake. The icons look very flat, as if they were printed on a color laser acetate and stuck on the Touch screen. Also, the Touch looks like the power is off. Notice there is no ambient light emanating from the screen or icons like it would if it were on. The background is very black like it would be if the power was off. There should be some noticeable glow from the screen if the power was on. Further, the Touch is presented on a light table to kind of throw you off. Check out images for the iPod Touch on PC or Macworld and you will see the "glow" I am talking about from the screen that clearly is not present on the Gizmodo images. They are just screwing with peoples heads.

this makes sense, especially since they spelled speaker as "Speakor"
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post #37 of 41
Can I hear it for Bushwick?

Nah, but ever since Borders backed out of the space at the bottom of One Hanson Place I've been thinking what a stunning flagship Apple could make out of it. 'Course it's probably way too much space for Apple to fill realistically.
post #38 of 41
Quote:
Originally Posted by josa92 View Post

this makes sense, especially since they spelled speaker as "Speakor"

I noticed that too- these images are absolutely fake. Apple is known for their GUI, even in test modes. Their UI engineers pour over pretty much everything, and I highly doubt that these would be the images that users could potentially trip across by triggering a test mode.
post #39 of 41
...so I ges I'll go to Man'atton an get me one a dese.
post #40 of 41
Quote:
Originally Posted by Sloper View Post

Can I hear it for Bushwick?

Nah, but ever since Borders backed out of the space at the bottom of One Hanson Place I've been thinking what a stunning flagship Apple could make out of it. 'Course it's probably way too much space for Apple to fill realistically.

Ah so I'm not the only one who had that thought cross their mind!
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